B2B Marketing Traction

JANUARY 25, 2013

And, please, don’t spend money on SEO. I know it worked “then,” but if you spend on it now, you’re just throwing your money away. Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

MARCH 20, 2015

Have people use your product or service and find out what they like about it before you spend money on tactics. With the written plan, you’ll know what you’re going to spend. Test the market by doing research, including interviews, surveys and maybe even focus groups. the buyer persona for each type of buyer.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 28, 2014

strategy you should adopt and how much you will need to spend to succeed. For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? The phase your industry is in matters and is an indicator of what kind of marketing (and business!) Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 25, 2011

Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. You can spend under half an hour a week to maintain your Facebook page. The largest group on Facebook are from 18 to 34 in age.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

MAY 9, 2012

Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. You don’ t have to spend that much or take months or a year in research. You should “look before you leap,” and do some market research.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

MARCH 23, 2012

It meant they might spend more starting out, but they didn’t have to wait three to six months to see results. But given the choice, I would spend my marketing dollars somewhere other than on PPC. ” Most of the answers you will find are from the service-providers who make money on PPC. Readers – what do you think?

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

AUGUST 4, 2011

Especially in tough economic times, they have limited resources to spend on marketing. So, what they do spend on marketing must produce results. How realistic is it that the business can spend the time and money to implement the marketing correctly? I work with business owners of small to mid-size companies.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 29, 2011

The results will help you determine where to spend your social media time and money. For those of you spending money on SEO today, I’d much rather see you spend your time and money on creating great online content for your prospects. If you do spend on SEO, there is a big chance that you are getting ripped off.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? You will learn how other B2B marketers use Facebook and Twitter with detailed examples of the messages they post as well as how much time you can expect to spend on Facebook, Twitter and blogging.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2011

Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Are you leveraging your B2B marketing assets to achieve better results faster?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

But, social media is a place where many people spend time. My clients get results from their presence on social media, and we set things up so they don’t have to spend a lot of time on it. Read my post here for a practical approach to social media.). What do our customers need?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 4, 2013

To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Several of our new B2B clients came to us with this very frustration. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JUNE 6, 2013

What keywords do visitors who spend longer on the site use? Where are my site visitors located? From what locations do active buyers come? What online campaigns are the most effective? What is the top content on my site? How many visitors use mobile devices to view my site? What browsers do my site visitors use?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing can qualify the level of Need as low level or critical , but if you’re doing inbound marketing right, marketing will spend less time here and more time verifying what Budget, Authority and Timeframe a prospect has. Buyers find your company, you don’t have to try to find them.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

MARCH 9, 2012

Once you have qualified leads, then spend the money on traditional marketing to stay in front of them, building brand awareness and loyalty. With inbound marketing, prospects self-select themselves. They want what you have, and if they can find you online, they ask for it.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

FEBRUARY 3, 2012

Spend it on content. (Because doing the same thing over and over again and expecting different results is the definition of insanity. ). Stop anything that doesn’t yield results. Stop pay-per-click ads – your money could be better used elsewhere. Stop paying for SEO (search engine optimization).

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Are you trying something new, like the highly popular Pinterest – on a trial basis spending a couple minutes on it a week? Do you take measured risk in your marketing? Or, is it just the same old thing, year after year. Does your marketing reflect your clients or customers? Or, does your marketing use the colors and styles you like?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 17, 2015

For those of you who don’t want to spend much time and effort in social media, investing a little in LinkedIn should be a no-brainer. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 3, 2013

A cost scenario for working with an outsource marketing firm or CMO for Hire can be as follows, depending on the amount of work and time your outsource resource has to spend: Senior-Level Pro. . $186,000. Monthly Fee. Annual Total. Hourly, Retainer, or % of Project. 2,000 – $8,000. 24,000 – $96,000.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

JANUARY 10, 2014

B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. What does that mean for business-to-business marketers?

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

DECEMBER 10, 2014

It’s what gets them to spend time researching the options. If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. Whatever you call it, it’s what keeps your customer up at night.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 11, 2012

When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Lead, follow or get out of the way. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

AUGUST 29, 2011

Buy Vowels : “In the television game show Wheel of Fortune, contestants have the option of solving a word puzzle (a potentially risky move that can generate quick winnings) or buying a vowel (spending a bit of their cash to improve their knowledge about what the puzzle says). ” So, U.S. companies, what do you say?

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

AUGUST 29, 2012

If there is one thing you can spend a little time and effort on, it’s page titles. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Page Titles Rule!

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

NOVEMBER 28, 2011

Are you spending big marketing bucks and not getting results? A strategic marketing plan can make you money and save you money. Are you marketing to the wrong people? Have you missed a big marketing opportunity? Are you wasting money on the wrong marketing?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

FEBRUARY 7, 2010

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite?

Ads 100

Ads Buzz Display Spending 100

B2B Marketing Traction

JUNE 6, 2014

I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. He includes many charts and concludes that “longer posts are usually better,” “have more keyword and phrase variety” and “more link backs” to the post.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2010

According to Facebook’s statistics page today, 500 million people spend 700 billion minutes on Facebook every month. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. Your current and future customers are on Facebook connected to millions of friends, family and work colleagues.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MAY 6, 2013

Why Spending More on Your Trade Show Increases ROI (maybe this will redeem me with the show management companies!). Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Trade Show Trends B2B Marketers Need to Know.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2015

The cost was what he was used to spending when he was in a corporate marketing role, but it wasn’t in the small business’s budget. One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

NOVEMBER 2, 2011

Now more than ever you need to justify every dollar you spend on your marketing. Measure each activity so you know your return on investment (ROI). Track your results. Running marketing on intuition is not good enough. Back up your feelings with cold hard facts. Invest in systems and dashboards that help you do this.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 16, 2012

How realistic is it that the business can spend the time and money to implement social media correctly? Do they research products and services they want to buy on social media? Are your measurable goals achievable? Do you have the resources and budgets to conduct the campaigns you have planned? Take business blogs, for example.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

OCTOBER 8, 2012

, the level of competition you face in your market and the stage of the product or industry lifecycle you are in (how fast do you want to drive marketing?) ( Read more about the product lifecycle stages and what they mean for marketing in my previous blog post, How Much Should I Spend on My B2B Marketing? ).

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

JANUARY 7, 2010

On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. Sorting by category allows you to see at a glance how much you’re doing or spending in any particular marketing area. One Page Marketing Plan.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 1, 2011

He would spend all day talking to our customers who were maintenance engineers. .” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100