Act-On

NOVEMBER 15, 2023

Also, select a partner with training and resources to quickly get your team up to speed on content marketing automation. Returns on speed With content marketing automation, you can reach thousands of people simultaneously with automated programs. What it boils down to is that the tool is not the solution.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Webbiquity

NOVEMBER 29, 2022

This enables you to evaluate different CRM solutions without booking a demo or purchasing a subscription. Thus, developing an employee training program focused on delivering exceptional customer service is an excellent strategy for keeping your clients loyal and happy. Train your employees. Understand customer psychology. Conclusion.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Act-On

APRIL 10, 2024

She entered our funnel through a partner, visited our homepage and about page, downloaded a guide to implementing automation software, and signed up for a webinar about comparing marketing automation providers. He downloaded our “Introduction to Email Marketing” guide, but never interacted with any of our subsequent nurture programs.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Martech

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? Let’s dive into it.

Work Management 101

Work Management Marketing Management Forrester Loyalty 101

Seismic

MARCH 12, 2024

We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients. Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. Revenue sharing. Lead generation.

Advertising Agencies 101

Advertising Agencies Work Management Marketing Management Practices 101

Salesforce Marketing Cloud

MAY 4, 2022

The Pathfinder program, a workforce development initiative Rewrite the traditional hiring script 1. Don’t reinvent the wheel, leverage existing programs 3. Keep it simple with direct-to-hire from training programs Hear from Pathfinder Trailblazers who have landed roles The ecosystem, working together. GET STARTED.

Paid Search Agency 98

Paid Search Agency Peer-to-peer Work Management Companies 98

Seismic

APRIL 24, 2024

Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. Define what success is for your program at each milestone.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

SalesGrape

NOVEMBER 19, 2023

Telemarketing allows pharmaceutical companies to go beyond traditional marketing strategies by providing personalized interactions with potential pharmacy partners. It enables them to understand their needs better, address concerns promptly, and offer tailored solutions that align with their business objectives.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Martech

MARCH 27, 2023

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. Why we care. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable.

Digital Experience Platform 112

Digital Experience Platform Lock-In eCommerce Verticals 112

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Martech

JANUARY 13, 2023

First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions. An example deliverable of this high-touch collaboration is using product and engineering know-how to tweak solutions required to help the customer be more efficient or effective.

Marketing Analytics Tools 131

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 131

Martech

AUGUST 22, 2023

The company realized they needed to reposition themselves as a solution provider rather than a manufacturer. It became clear that Finish Thompson needed to deliver information online and off to reposition themselves from a product to a solutions company and help their customers move along their buying journey in Finish Thompson’s direction.

Case Studies 94

Case Studies Case Study Studies Buy 94

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Then, they research solutions (following clues). Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SmartBug Media

APRIL 17, 2023

What Is a HubSpot Partner? HubSpot has partnered with hundreds of agencies and solutions providers for this very reason: to provide a network of trusted partners for businesses like yours. Over the past several years, HubSpot’s Partner Program has grown rapidly. If this sounds like you, you’re not alone.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. For B2B brands, influencer marketing humanizes the appeal of your tool or solution. Here’s how. times more than those with digital suppliers.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. No matter your budget, you can design an influencer marketing program that generates more revenue for your business.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Martech

APRIL 17, 2024

Use customer data to inform email programs. Call on vendor and tech partners to help us succeed. The unified platform is the “all in one” model, which provides all of the platforms you use in your marketing programs, with your data theoretically accessible and easily across all platforms.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

FEBRUARY 20, 2024

Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. Your competitors are already executing their own content marketing programs, so make sure to research them.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Adobe Experience Cloud Blog

APRIL 6, 2020

Our global network of solution and technology partners are the force multiplier for our commercial business. Each year, we recognize partners that have shown exceptional leadership and growth during Marketing Nation and Magento Imagine. Digital Experience Solution Partner of the Year.

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

chiefmartech

NOVEMBER 8, 2022

tl;dr — The State of Partner Ops and Programs is a “must read” report for martech. A month ago, I wrote about how channel, partner, and ecosystem tech is one of the hottest categories in martech today. The result: the blossoming of tools and platforms designed to orchestrate partner ecosystems.

Advertising Agencies 68

Advertising Agencies Marketing Analytics Tools Enterprise Management Work Management 68

Martech

JULY 8, 2022

“This role is an excellent opportunity to work on both sides of the business, directly engaging on sales strategies and go-to-market planning, as well as providing technical solutions and requirements to deliver new products to market.”. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S.

Enterprise Management 127

Enterprise Management Account Based Marketing Work Management Marketing Management 127

Engagio

SEPTEMBER 13, 2023

At least not in B2B, where our solutions are multi-faceted and more powerful than buying a hairdryer or pair of shoes. We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. They’re the ones delivering on being a true partner. I’m busting my buttons.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Televerde

AUGUST 18, 2021

partners, suppliers and even clients). Here are three reasons why creating a diverse partner network is important. Overall, minority business enterprise (MBE) sales are growing at a rate of 34 percent per year, nearly twice as fast as the national average, per a recent report from CVM Solutions. Creating Economic Impact.

Advertising Agencies 116

Advertising Agencies Ethics Terms and Conditions Communities 116

ClearVoice

JANUARY 26, 2024

They want to discover solutions and make purchase decisions without being marketed or advertised. Partnership Marketing Co-Created Content: Leverage the audience and credibility of your partners by collaborating on co-branded content such as webinars, whitepapers, or joint blog posts.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

DECEMBER 5, 2023

Some quick research should give you a good idea about what the profit margins will be in working with a channel partner. Partnering with a nationally known distributor allows your product to quickly become a brand in stores around the country. Channel partners also produce marketing campaigns of their own.

Advertising Channels 64

Advertising Channels Lead Ranking Lead Scoring Marketing Budget 64

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Optinmonster

DECEMBER 28, 2023

Think of it as a marketing tag team where each partner brings their strengths to the table. OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content. Offer Discounts for Partners 4. Start a Referral Program 7.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. In addition, the data from your social employee advocacy program should not live in a silo. Choosing the Right Platform.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Angulo partnered with CURE Epilepsy to speak about her daughter’s experience and raise awareness about her rare disease. Develop patient-friendly educational materials and support programs Removing as many barriers as possible is critical to keeping patients aware, engaged, and motivated to participate in their therapies.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Seismic

JANUARY 26, 2021

I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. But cultivating a thriving social engagement program goes beyond sharing the right content at the right time. Pros and cons of early adoption.

Work Management 98

Work Management Marketing Management Marketing AI Ad Building 98

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. In addition, the data from your social employee advocacy program should not live in a silo. Choosing the alternative to LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

illumin

FEBRUARY 27, 2024

While tackling streaming giants out of the gate is unlikely, acquiring a smart TV tech leader lets Walmart easily compete with other CTV solutions like Roku, Google’s Chromecast, and Amazon’s Firestick. Vizio Platform Plus (their digital advertising program) comes with over 500 direct advertiser partnerships.

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Liveintent

JULY 17, 2023

Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for. As email experts, we want to help you highlight the benefits of your newsletters to your internal stakeholders and advertising partners.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

Engagio

APRIL 12, 2024

Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Go beyond basic service requirements; anticipate needs and offer solutions before they become problems. The goal: Your organization is not just a vendor but a valuable partner.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62