Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 If you sell solar panel software, your video message should be focused on saving the earth and the fight against climate change. Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What are you going to do with the data?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

DiscoverOrg

MARCH 25, 2016

If you want to keep the sales cycle moving forward, you must earn that motivation, and storytelling is a powerful vehicle for doing so. I used to represent a company that sold software support. I don’tmean fictionalizing or spinning a yarn the way guys do when they’re drinking or returning home from a fishing trip.

Storytelling 120

Storytelling Fulfillment Sample Sales Cycle 120

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. Most of these articles are not written with the aim of selling more software licenses. The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. Everyone loves a good story.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Marketing AI 96

Marketing AI Storytelling Content Budget Programs 96

Vidyard

SEPTEMBER 12, 2017

To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. 5 video storytelling techniques for sales teams: 1. You can even emphasize these pauses as a storytelling technique to create anticipation right before or after key points. Start with an abrupt lede.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Webbiquity

AUGUST 13, 2019

Software usage intelligence can be used to richly inform three areas of content strategy that will be absolutely vital for content marketing teams who want to put their audiences first in 2019. Storytelling. To get even more eye-catching content, pull usage intelligence information from customers while they’re using the software.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Vidyard

JULY 5, 2017

The answer, at least in part, is their use of disruptive storytelling. When Marc Benioff left Oracle in 1999 to found a competitor, Salesforce, he didn’t want to just promote the idea of cloud-hosted software: he wanted to own the narrative. How are you redefining your category and putting the competition on their heels?

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

nDash

APRIL 27, 2022

For this Wednesday Writer Roundup, we have a food writer, a former software engineer, a sales enablement expert, and a registered nurse. For me, writing is the freedom to create and compel through storytelling. The post Wednesday Writer Roundup: healthcare, sales, software, and food experts! Eric Olsson. I’m Eric Olsson.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Content Standard

NOVEMBER 11, 2016

Its blog didn’t tell stories, it held news and information about software updates. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. How can you communicate with your team of content storytellers to keep everyone on the same page about your brand’s narrative? The Difference Between Communication and Storytelling. The Parts of a Story.

Storytelling 92

Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 92

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. Enterprise software giant SAP could get the biggest businesses in the world to recommend them — they did, after all, get PayPal. The post 6 Video Storytelling Formats That Can Engage Your Customers appeared first on ClearVoice. The customer testimonial.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. Affiliate sales support independent publishing The software will automatically transcribe your words into text format that can then be used as part of any kind of audio or video file. AI is just a tool and not another version of you. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Enabling employees to be brand storytellers. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. It’s not cool, fun or exciting. Influence is more than just a noun or verb.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories Build Relationships.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Spiralytics

JANUARY 11, 2023

Use storytelling to build a brand-customer relationship. Storytelling always works! So, no matter what you do, keep storytelling at the center of your emails to increase your CTR and conversions. Contrastingly, AI-based software can accomplish these in seconds, making bulk emailing smoother than ever. Improve content.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Marketing Insider Group

DECEMBER 29, 2020

Let’s say you own an email marketing software company. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Brand storytelling allows you to connect with others on a deeper level. Your clients are primarily small business owners.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Oktopost

APRIL 13, 2023

In this episode of the Radically Transparent podcast, David Kung, VP of Marketing at Bluescape Software exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy.

Resources 118

Resources Work Management Tactics Marketing Management 118

Vidyard

JANUARY 19, 2017

The software company creates assessment software for educators and students. Like at TSTC School of Nursing, where the software helped educators connect with students who needed additional help and remediation, bringing their board exam pass rates from a 77% to a 100% within a year. Well I have.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Tomorrow People

NOVEMBER 16, 2018

Storytelling is crucial to content marketing. Therefore, the content out there has to be informative to customers. The content has to keep in mind what problem we’re trying to solve, versus what product we’re trying to push. People relate to life stories much more so than content that features or promotes a product.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Webbiquity

JUNE 28, 2022

Ghost has a showcase page where they highlight selected clients and show what their software accomplished for these brands by helping them create amazing websites. Thomson Reuters ONESOURCE provides tax preparation software for companies. The key to developing your UVP is understanding your audience and what they care most about.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Insider Group

JANUARY 30, 2023

Data Stories that Compel Action: classic having the “right information, at the right time” is as important as ever; the rise of data visualization and using data storytelling, all connected to action. as a services marketer in captive software and technology organizations.

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. The Strategy That Increased Gild’s Audience by 574 Percent.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. The Freytag-style storytelling extends to the people TOMS serves.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Imagine for a moment an enterprise-scale SaaS company—we’ll call them Saassy Software, Inc. Proper storytelling while implementing analytics can help fix this. If you’re like many brands, it may have been a while.

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

Biznology

AUGUST 5, 2020

So, most webinars, especially those that feature software demos, could benefit from added movement and editorial tightening-up. This can work especially well in software demos. You’re the storyteller, and you want strong visual support for each chapter. Video content thrives on motion. Use video clips. Plan how you’ll follow up.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. You may have noticed that we’re talking about more than a marketing tactic. How do you measure content marketing?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. But, there’s no reason why you can’t follow the lead of successful B2C marketers and employ some storytelling tactics to make your messages more compelling and memorable. Image source: [link].

Tactics 272

Tactics B2B Marketing Work Management Planning 272