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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script | B2B

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

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B2B content marketing: a look at usage and… AI!

Exo B2B

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. The return on social media marketing investments have surpassed those of print marketing, and that’s not changing any time soon. Those were the good old days.

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10 Emerging Social Media Tools to Try in 2023

Valasys

Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line.

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Become a Twitter Power User

Biznology

Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too many people focus on the banality of tweeting what they had for lunch rather than focusing on Twitter as a real marketing tool, just like any other form of communication.

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7 B2B Sales Prospecting Strategies to Keep your Pipeline Moving

PureB2B

Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars. For example, creating high-quality blog posts, whitepapers, or webinars are great ways to engage with decision-makers. For example, creating high-quality blog posts, whitepapers, or webinars are great ways to engage with decision-makers.