Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. The only difference between us and the monkeys is that we usually remember to eat while we watch the Oscars or check our Twitter follower counts.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

FEBRUARY 9, 2012

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. But, recently, I’ve seen a growing change.

Social Media 80

Social Media Social Marketing Wikipedia Media 80

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. 14% trust advertising.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

MARCH 30, 2012

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. Quite the contrary.

Social Media 80

Social Media Media Wikipedia Social Marketing 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Writing on the Web

JUNE 8, 2010

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Twitter has 75 million accounts.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Biznology

NOVEMBER 8, 2010

Image via Wikipedia. My topic was " What Are Your Customers Saying About You? " If you've been struggling with whether it is worth it to engage in social media. you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media.

Social Media 80

Social Media Media Wikipedia Forrester 80

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. Too much giving and you’re out of business; too much selling and you’re out of friends.

Social Media 100

Social Media RSS Media Wikipedia 100

Chris Koch

JUNE 15, 2011

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. Not gonna happen in B2B.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Biznology

MARCH 13, 2012

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. I mean, even I am always fighting my desire to chase social media celebrity.

Social Media 80

Social Media Media Wikipedia Twitter 80

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. Now when advertisements are in social media, they can be accessed across borders. How do marketers respond?

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JANUARY 9, 2011

Image via Wikipedia. As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice people were writing their autobiographies in real time. Most users of social media are probably in between the two extremes. by Aaron Kim.

Social Media 80

Social Media Media Privacy Wikipedia 80

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. microblogs (Twitter, Friendfeed , etc.), Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? Social can fill a vital role in each of these areas. Not only is it good for those, but social media can do lots more, too. Tweet This Post. It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JULY 21, 2011

Image via Wikipedia. Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? I did a Webinar that helps you take control of your Twitter image.

Twitter 80

Twitter Wikipedia Webinar Metrics Tactics 80

Biznology

JUNE 8, 2011

Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true.

Social Media 80

Social Media Wikipedia Media Twitter 80

Biznology

JUNE 7, 2011

Image via Wikipedia. and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are not his wife. Many readers of this blog hail from outside the U.S., And he does have a wife.)

Social Media 80

Social Media Wikipedia Media Twitter 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

OCTOBER 23, 2012

So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Not only that, but fully harvested, they can physically allow you to be smarter than you are on your own.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

MAY 26, 2010

Image via Wikipedia. Is your company afraid of social media? Do they give into their fears and avoid social media or do they plunge in and overcome their fears? Many big businesses and small would be thrilled if social media disappeared from the face of the earth. Follow someone on Twitter.

Social Media 80

Social Media Media Wikipedia Act-On 80

Biznology

JANUARY 12, 2011

Image via Wikipedia. For larger purchases, a consumer might even crowdsource the purchasing decision to their friends on Facebook or Twitter. Having a social presence for your brand and products was once optional, a way to differentiate yourself favorably to the digital elite. by Eva Lyford. That's true no longer.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Biznology

OCTOBER 5, 2011

Image via Wikipedia. But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. ″ would look like.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Hubspot

MARCH 14, 2018

According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Wondering Out Loud

APRIL 5, 2010

A friend of a friend asked me if I knew anything about a particular social media organization. We’ve all heard stories of erroneous facts making their way onto Wikipedia pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Conductor

OCTOBER 11, 2022

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. What are the SEO implications of Twitter?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Marketing Insider Group

JANUARY 11, 2011

. That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist. Others may restrict the use to attribution only but will not allow derivatives to be used.

Copyright 100

Copyright Social Media Media Blogger 100