Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. The best of these is still Technorati, because blogs are, in and of themselves, the most influential channel within social media.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Biznology

FEBRUARY 9, 2012

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. But, recently, I’ve seen a growing change.

Social Media 80

Social Media Social Marketing Wikipedia Media 80

Biznology

OCTOBER 23, 2012

I posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. We all know how much “lifting&# goes on in the Internet. Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

MARCH 13, 2012

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. I mean, even I am always fighting my desire to chase social media celebrity.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. In offline marketing it was a lesser issue. How do marketers respond? But what’s the answer?

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. What is the purpose?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Later, he founded his own marketing technology consultancy. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

OCTOBER 5, 2011

Image via Wikipedia. But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. ″ would look like.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

DECEMBER 5, 2013

(Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. Here’s why you should consider adding Pinterest to your social media list. Consumers spend over double when finding items through Pinterest avenues compared to Facebook and Twitter. 81 percent of U.S.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Wondering Out Loud

APRIL 5, 2010

A friend of a friend asked me if I knew anything about a particular social media organization. where anybody with a computer and internet access can publish/distribute whatever they wish, there is an additional burden on the consumer to do their due diligence. Wikipedia. In the world of Web 2.0,

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Have a social media presence.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MAY 27, 2013

Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

JULY 20, 2010

Image via Wikipedia. Have you ever wondered whether big events have any effect on how marketers reach their audiences? A new study set out to answer that question during a recent World Cup soccer match, and what it found has an interesting lesson for marketers. You can test. Now you know.

Click Rate 80

Click Rate Wikipedia Television marketing Internet Marketing 80

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. But, even in the current labor market, finding the right candidate is hard. The first product you must market is you. Don’t give up, either.”

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you.

Social Media 28

Social Media Statistics Social Marketing Media 28

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad? will look like?”

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

OCTOBER 26, 2011

Image via Wikipedia. But it’s a brave new online world now, and you have to worry about all sorts of other names, ranging from domain names to search keywords to social media IDs. You’re probably familiar with the practice of grabbing a nice Internet domain name in the hopes that someone will pay for it later.

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Too often, the focus for content marketers is on content. Too often, the focus for content marketers is on content. That’s true even for us at times.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. source: Wikipedia ). As the amount of things to search in the Internet exploded, the editorial approach used by Yahoo! So, the logic goes, if that worked for the Internet, it should also work everywhere else, right? Your “crowd” is just not big enough for that.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 140

Linkbait Planning Peer-to-peer Landing Pages 140

Biznology

MARCH 14, 2012

Image via Wikipedia. Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform? Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google?

Google 80

Google Allocation Business Wikipedia 80

Hubspot

AUGUST 16, 2012

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Or maybe they're just ridiculously funny. I know I am.) 1) Charmin. Darn tootin'!

Social Media 28

Social Media Branding Brand Identity Media 28

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.

Social Media 28

Social Media Social Marketing Media Youtube 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28