Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. The best of these is still Technorati, because blogs are, in and of themselves, the most influential channel within social media.

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Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s.

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Biznology

FEBRUARY 9, 2012

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. But, recently, I’ve seen a growing change.

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Biznology

AUGUST 22, 2016

I am so proud to join the digital marketing experts who contribute to this blog. I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students. This is my first post – the introduction to a series spotlighting leaders in social media strategy.

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Biznology

APRIL 4, 2011

Image via Wikipedia. Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. When a company with the marketing chops of P&G says something, you've got news.

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Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success.

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Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet.

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Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Later, he founded his own marketing technology consultancy. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

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B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. So, if you find yourself wanting to rant on social media, take a moment to consider the results.

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Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR?

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Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.    How? 

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Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

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Social Media ROI Media Wikipedia 80

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools.

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Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

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seo.co

JANUARY 1, 2023

Guest blogging is a tried and true way to not only market your business, but also to create backlinks for improved SEO. If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Guest Blog.

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Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. SEO Value of Social Signals. There have been multiple studies that show a correlation between social signals and ranking.

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Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. What gives?

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Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. How Do Journalism and Content Marketing Differ? Murrow and Walter Cronkite.

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Biznology

MARCH 30, 2012

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. Quite the contrary.

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Biznology

JUNE 27, 2011

Image via Wikipedia. Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media.

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Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks!

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Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

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Biznology

MARCH 15, 2012

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. But how do we calculate that return?

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Biznology

AUGUST 27, 2012

Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. And the market is accepting that for a very good reason. There’s a gaping hole in the market that needs to be filled.

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Chris Koch

JUNE 15, 2011

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. Think of me as your grief counselor for good ol’ message-based marketing. Hey, marketing speaks, everybody listens. Bargaining.

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Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. So should your marketing include cats?

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B2B Marketing Godaddy B2B Paid Search Agency 235

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

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Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? Social can fill a vital role in each of these areas. Not only is it good for those, but social media can do lots more, too. Tweet This Post. It happens.

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Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

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Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of Grocery ads are socially enabled.

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Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. In offline marketing it was a lesser issue. How do marketers respond? But what’s the answer?

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Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it.

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Biznology

NOVEMBER 8, 2010

Image via Wikipedia. I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media.

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Biznology

APRIL 6, 2011

Image via Wikipedia. Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise.

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Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

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Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. When it became apparent that Dell was using direct buying to its advantage and was rapidly gaining share in the PC market, IBM had to change its strategy. This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for. When Web 1.0

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Biznology

JUNE 28, 2012

Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. They just want it to be fast and accurate.

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