Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market?

Work Management 204

Work Management Marketing Management Email Marketing Service 204

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Web Behavior to Indicate Interest In Products/Services/Topics.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors. Big data will track a customer’s journey so you can offer personalized service.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Spiralytics

APRIL 25, 2024

How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? Behavioral Insights: Analyze customers to understand how different segments interact with your product and services. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Salesforce Marketing Cloud

JUNE 8, 2022

Field service safety can drive revenue, while preventing injuries during on-site visits. As a field service leader, safety is No. Safety in field service is paramount and transcends industries,” said Shilpa Ramaswamy, senior director, product management, Salesforce Field Service. This can lead to new business.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here are five practical tips to help you advance in your field service career. Here’s what they said.

Work Management 52

Work Management Service Practices Tips 52

Square 2 Marketing

MAY 11, 2023

To see all our audio and video content, check out our free streaming service, Square 2+. We went deep on how a revenue generation system has to include customer service to take full advantage of those revenue opportunities hidden inside your customer base. This show was released on May 4, 2023.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Cross-Selling Outreach 52

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Leaders must ensure that service agents can provide the same level of service and personalization as customers receive from automated digital workflows. Even better: OOBO often results in opportunities to cross- and upsell. Get tips, guides, and how-tos, curated just for you. Subscribe to the commerce newsletter.

Order 97

Order Ideal Customer Profiles Service Cross-Selling 97

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. The financial services industry is recognizing a digital change that clients have wanted for a long time. What’s the Secret to Virtual Selling for Financial Services?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Salesforce Marketing Cloud

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Salesforce Marketing Cloud

JANUARY 31, 2023

How much does it cost your business if your equipment goes down for one hour, one day, or one week? Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. See what's trending Why is proactive field service so important for your future?

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Marketing Insider Group

MAY 11, 2021

You can form accurate predictions or determine how likely it is that something may occur in the future by studying current and historic patterns in data. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. If you fail, customers may take their business elsewhere.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

SmartBug Media

MARCH 27, 2024

This article explores how leaders can effectively track these metrics to foster business growth and improve customer relationships. The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

SalesIntel

OCTOBER 8, 2022

We all know that the success of your business relies on you to make your customers happy and successful, and you want them to know how much you care. However, once a customer gives you their money, they need to be assured that you will offer quick and satisfactory customer service and deliver on the commitments made during the sales process.

Service 40

Service Zoominfo Vendors Lock-In 40

Salesforce Marketing Cloud

FEBRUARY 6, 2023

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. Are your frontline teams working efficiently?

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? If you’re not sure how to answer those questions at the moment, don’t worry. Well… if you know when and how to dig for it. What is customer expansion?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart? The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Webbiquity

NOVEMBER 11, 2021

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. If your product or service requires minimal time and effort to implement, you’ll benefit from faster sales and expansion, too. Image credit: Francesco Califano on Unsplash.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Lead Forensics

APRIL 25, 2024

Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable customer experience.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Salesforce Marketing Cloud

FEBRUARY 16, 2022

Communications service providers work hard to keep their customer base strong. If service providers knew which customers were about to cancel, they could take proactive steps to lower their likelihood of leaving. Here’s how carriers can use these tools for reducing customer churn. That allows agents to take immediate action.

Marketing AI 98

Marketing AI Service Churn Rate Customer Satisfaction 98

Tomorrow People

MAY 30, 2022

How to get started. One effective way to receive customer feedback in a streamlined way is to first pick software tools that allow you to tag and analyse responses from customers (like Intercom), so you can track how their priorities are changing over time and why. Why customer retention should be your top priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. When that happens, the opportunity to upsell flows naturally. Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. See how it works What is upselling? That’s a big mistake.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Tomorrow People

JUNE 8, 2021

If you’re offering a recurring or subscription-based service, your prospects for survival, growth, and market leadership all depend on the ability to acquire and retain customers. They may no longer need your services, for example. How to Calculate Customer Churn. Some customers will always come and go, that’s a given.

Churn Rate 177

Churn Rate Work Management Marketing Management Optimization 177

ATAK Interactive

JULY 29, 2019

These improvements work toward higher levels of customer service satisfaction. As a company grows, the company will need more staff, a more significant number of services must be in place, and business activities increase. How ERP Enhances Customer Service. How ERP Enhances Customer Service.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Zoominfo

MAY 23, 2023

Here’s how it works. Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

JULY 13, 2023

That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap. Here’s how we put it all together. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Hubspot

JANUARY 23, 2024

Does upselling have to feel sleazy or uncomfortable? I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. Let's dive into some winning strategies for upselling backed by data.

Marketing & Strategy 59

Marketing & Strategy Marketing Proposals Marketing Management Transparency 59

Salesforce Marketing Cloud

FEBRUARY 14, 2022

But all of that was secondary to the real focus — the store design revolved around creating an entirely new, innovative customer service experience. But all of that was secondary to the real focus — the store design revolved around creating an entirely new, innovative customer service experience. What does a customer think about that?

Work Management 98

Work Management Marketing Management Service Best Practices 98

Salesforce Marketing Cloud

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

BenchmarkONE

DECEMBER 28, 2022

Businesses in every industry include upselling in their marketing strategy. All of these things are examples of upselling, and all of them work. But let’s take a closer look at upselling and how you can put it into practice. But let’s take a closer look at upselling and how you can put it into practice.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself. We’ve identified seven factors and the financial value of each that we believe contribute significantly to customer-centric growth.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. After that, how you can improve prompts to get even better answers from me. This helps in identifying high-value customers and developing strategies to retain and upsell to them. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Acquisitions 105

Acquisitions Marketing Budget Analytics Allocation 105

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Zoominfo

JANUARY 23, 2021

However, to do that well requires smart planning, including how to: Define your account management responsibilities Revamp your sales account management approach Audit your sales account management data. Read more about Product Expansion through Cross-Selling and Upselling. Let’s do a quick overview.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Vision Edge Marketing

JANUARY 30, 2024

But what exactly is a growth strategy, and how can you ensure it’s effective? Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230