Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Narrative-first : Use storytelling techniques to present data. Consider how you might dig a little deeper into the “why” in the terms you use.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

Unbounce

JUNE 15, 2023

What happens if or when today’s search engine results page (SERP) goes away? With the merger of AI and search engines, the race to hit the top of Google’s page-one SERP could be a thing of the past. Spoiler alert: It mostly comes down to good content and effective storytelling.) Don’t let your storytelling go to waste!

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Conductor

JUNE 6, 2019

It’s the SEO’s best way to identify “search competitors,” or domains that wouldn’t typically be considered direct competitors but are still owning valuable real estate on the SERP. The post Storytelling With Data: How to Analyze Data & Communicate SEO Insights appeared first on Conductor Spotlight.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. If businesses want to provide their clients with helpful information, adopting AI for SEO will raise the bar for content quality while enhancing their SERP rankings.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs. Find Your Niche. Set Competitive Pricing. Google Alerts.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

nDash

NOVEMBER 2, 2021

Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Contact her for well-written content that increases SERP rankings and improves audience engagement. She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Amy Sherman. Gwen Luscombe.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Marketing Insider Group

APRIL 6, 2021

Use Storytelling in Your Marketing. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). You could also use email to send more personalized and relevant messages by segmenting your contact lists. Choose quality over quantity.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

nDash

NOVEMBER 10, 2021

She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement. Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. Melanie LoBue.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Additionally, they optimize old content for search engine results pages (SERP) by dynamically updating keywords and links, ensuring freshness and relevance.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Stevens & Tate

MARCH 18, 2021

Brand storytelling is how you get your audience to connect with you and to relate to you. These rankings determine your site’s exposure on Google’s search engine results pages (SERP). It’s your company’s narrative. Because of this, it needs to be prevalent throughout your site. Your website ranks poorly.

Marketing Websites 95

Marketing Websites Lead Ranking Lead Scoring Mobile Marketing 95

Scoop.it

AUGUST 10, 2023

Source Experienced web designers understand that various design elements and pillars will have an integral part to play in your site’s ranking in the search engine results pages (SERPs). Choosing a name for your brand and incorporating it into the website takes careful planning, as you want it to make a lasting first impression.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 4. Video Marketing Storytelling. Consider how you can evoke happiness, sadness, fear, or even anger through your video storytelling. Luckily, there are some storytelling best practices that can give you a head start: Make viewers laugh and they’re sure to come back. Contents 1. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Contently

MAY 18, 2018

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. However, because I’m obsessed with Rick and Morty , I knew the search terms that fanatics like me wanted to read about.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 5. Video Marketing Storytelling It’s a well-known cliche that a picture’s worth a thousand words. Consider how you can evoke happiness, sadness, fear, or even anger through your video storytelling. It’s a powerful platform for discoverability (and YouTube videos tend to do well in SERPs to boot).

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Valasys

DECEMBER 19, 2019

Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings. Storytelling has a more amplified impact when audiences can relate to the points being highlighted by storytelling.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Marketri

NOVEMBER 8, 2023

Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. The best results will always come from using compelling storytelling techniques to both entertain and engage. It’s not just about what you sell; it’s equally about how your brand is perceived.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

SocialPilot

FEBRUARY 19, 2024

You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs. As we continue to harness its power, let us not forget to create content that drives meaningful connections and impactful storytelling.

Generation 97

Generation Psychographics Content User-Generated Content 97

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. You need to have a proper file name. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Outgrow

DECEMBER 3, 2020

Success Stories: Casagear approached Flexsin with the aim of improving visibility through SERP rankings. Hence, Saatchi used storytelling and documentaries to show the heartbreaking effects of illegal poaching. So, Tug created a digital campaign with videos and storytelling about what was happening on Aussie beaches every day.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Content Marketing Institute

OCTOBER 11, 2018

The key to putting your brand on the tip of Siri’s tongue may lie in getting your content to appear as a featured snippet – the most prominent spot on the SERP. Call-and-answer storytelling. HANDPICKED RELATED CONTENT: How to Unite Brand Storytelling and Marketing Tech. Image source. Amazon’s Skills arena is tough.

Activities 99

Activities Marketing AI Enterprise Management Paid Search Agency 99

Content Standard

DECEMBER 4, 2018

Volume per First Page SERP Position. Essentially, this KPI looks at how frequently your content appears in various positions of a first page SERP. Ideally, you should see this earned traffic compound over time as your SERP strength grows and your content cadence increases. ” Image attribution: Kaleidico.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Marketing Insider Group

OCTOBER 10, 2023

It’s become a big deal for anyone who wants their content to perform well on Google SERPs. To rank higher, creators should focus on content quality, storytelling , credible sources, backlinks, credibility signals, customer reviews, and industry thought leadership. What is Google EEAT? Follow the Google EEAT framework.

Guidelines 279

Guidelines Lead Scoring Lead Ranking SERP 279

Content Standard

JUNE 17, 2020

Empathetic content that’s engaging and informative is also more poised to land atop SERPs and drive key business outcomes. If it uses an approachable tone and a storytelling style that’s authentic to your brand, authoritative content can help you build lasting, trusting relationships with your audience.

Marketing & Strategy 137

Marketing & Strategy Content Creativity SERP 137

RebelMouse

APRIL 3, 2018

Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. But it could mean that sites ranking on pages two and three of the SERP will see a marginal uptick in traffic depending on how overall user behavior takes to the change.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Contently

APRIL 4, 2019

I’m still hoping some of my hot takes from 2014 will fade into the abyss of SERP #4. That’s not great for me, because after some time passes, my immediate reactions evolve. It’s also not great for publications that want to develop a credible relationship with readers over time.

Content Marketing 136

Content Marketing Opinions Paid Search Agency Content 136

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Buzz Marketing. Social Media Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” “Expertise, Authority and Trust in Digital Storytelling: What’s Working in 2019” Scott Severson , President of Brandpoint, opened the day with an informative keynote presentation.

Storytelling 97

Storytelling SERP Public Relations PR 97

Outbrain

SEPTEMBER 5, 2018

Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. Storytelling sells. Most online ads are just not getting clicked. Many of them are not even seen. Not native ads. You can tell compelling stories with native advertising.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Content Standard

MAY 30, 2018

It’s our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection.

Paid Content 65

Paid Content Burn Rate Content Click Rate 65

Valasys

MAY 7, 2020

Your writing language should be firm and inspiring, supported with statistical insights and a data-driven approach to storytelling. Read more on Why Visual Storytelling is imperative for B2B Content Marketing. 5 Create Quality and Contextual Content.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Content Marketing Institute

JANUARY 15, 2018

Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Dew Smith, managing editor, Vendasta. Tweet this.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Content Standard

APRIL 6, 2016

But what if an SEO audit could be just as powerful a tool for brand storytelling as the videos, blogs, and experiences regularly used as a part of your brand’s messaging? This is typically good for high-ranking SERPS, but tends to limit both what sort of keywords you use, and by extension the sort of content your brand puts out.

SEO 41

SEO Keywords Landing Pages SERP 41

LEADership

JUNE 2, 2014

Marketers, including big ones like RetailMeNot and eBay are scrambling to save their sites and blogs from being sucked deep down into the SERPs. Continuously grow your tribe of storytellers. Yet again, Google released an important update, Panda 4.0. If it doesn’t benefit them, why would they waste their time giving feedback?

Lead Generation 40

Lead Generation Demand Generation Agencies B2B Thought Leadership Generation 40