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Wednesday, November 7, 2007
believe the answer is that a lot of advertisers have had bad experiences—not because SEM isn't effective, but because campaigns were poorly implemented. But because search is extremely measurable, bad results are front and center: low click-through rates, high cost per click, and worst of all, poor conversion.
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Friday, May 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean. Be sure to save your work.
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Wednesday, October 8, 2008
Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. However, costs are high and benefits difficult to measure with any precision. Level 3. Level 4.
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Friday, September 14, 2007
MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Thinking of bringing SEM and SEO in-house? Click fraud remains a significant problem, but is very difficult to measure (duh!
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Tuesday, November 10, 2009
How can you calculate the potential advertising value of AdWords before making a costly investment? by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score.
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Wednesday, August 27, 2008
Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click — it's all there on one nice screen. So all of these activities are important to cost-effective lead generation, they're just harder to measure. So here's the test.
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Friday, September 19, 2008
Organic Search The article states that 95% of search clicks go to organic results, and only 5% to paid links. While there's no question that organic search results get more clicks than the associated ads, the contrast isn't quite that extreme. computer network hardware), the better pay-per-click advertising works.
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Sunday, January 10, 2010
How can you calculate the potential advertising value of AdWords before making a costly investment? Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. Find Out!
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Wednesday, June 3, 2009
PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty?
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