QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Similarly, while Google lost a bit of traffic, they still hold the lion’s share of the search market.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Search Engine Journal

DECEMBER 10, 2022

What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.

Social Media 145

Social Media Traffic Organization Media 145

Search Engine Journal

MARCH 10, 2023

Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI appeared first on Search Engine Journal.

Social Media 120

Social Media Search Marketing Social Marketing Media 120

Search Engine Journal

AUGUST 17, 2022

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 122

Promotion Ads Advertisements Advertising 122

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

QuanticMind

JUNE 30, 2023

What’s new in the realms of paid search and social media? This month, Robert Kurtz, Basis’ Group VP of Search Media Solutions, and Colleen Fielder, Group VP of Social Media Solutions, compiled all the latest news, trends, and resources for easy access. Sign up for the Basis Scout newsletter !

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

Search Engine Journal

AUGUST 25, 2021

The post Marketing in the Metaverse: The Future of Search & Social appeared first on Search Engine Journal. The metaverse is poised for rapid growth that will open up opportunities for marketers. Here's what you need to know.

Search Marketing 140

Search Marketing Social Marketing Marketing Social Media 140

KoMarketing Associates

OCTOBER 15, 2018

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion. percent.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

RDW Group

MARCH 1, 2022

Without a doubt, the way we engage on social media is changing. While scrolling through status updates, nostalgic photos, and … The post Are social media platforms the new search engine? appeared first on RDW Group.

Social Media 72

Social Media Media SEM SEO 72

Search Engine Journal

DECEMBER 7, 2022

Learn how to tap into each social media platform's algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal.

Social Media 98

Social Media Traffic Organization Google 98

ClearVoice

SEPTEMBER 10, 2021

What are Google social results? Social results are what come back from a Google search, typically when you’re searching for a recognizable individual or brand. 72 percent of Americans use some kind of social media platform , so your brand or CEO needs to be engaging on Twitter or Facebook.

Google 52

Google Correlation Click Rate Twitter 52

KoMarketing Associates

APRIL 17, 2018

When it comes to integrating search and social advertising tactics, new research suggests that many marketers now plan ahead to increase their chances of seeing a return on investment. Failing to plan is planning to fail,” wrote the survey researchers. Marketing and Retargeting with First-Party Data.

Planning 120

Planning Customer Surveys Search Marketing Advertisements 120

KoMarketing Associates

AUGUST 29, 2018

According to the results, the majority (87 percent) are coming across it via search engines. Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent).

Social Media 120

Social Media B2B Media Purchase Intent 120

SEMrush

DECEMBER 31, 1969

Dive into the details of paid search, paid social, and more channels. Learn how to leverage online advertising to boost your business, regardless of your industry.

Advertisements 67

Advertisements Advertising Advertising Channels Business 67

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Matchcraft

JANUARY 10, 2022

Vendasta acquires search, display & social advertising technology leader MatchCraft. Deal unites leading ad tech platform with Vendasta’s robust martech platform and marketplace of products. Read More.

Display 59

Display Advertisements Advertising Ads 59

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Marketing Insider Group

MAY 20, 2015

A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. Often, however, basic search is only a crude indicator of intent. The next generation of search will be informed by social—sometimes referred to as social search. Let’s start with the basics of SEO.

SEO 100

SEO Lead Ranking Purchase Intent Lead Scoring 100

Search Engine Journal

APRIL 21, 2021

Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. The post Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More appeared first on Search Engine Journal. Here are the highlights!

Organization 88

Organization Ads Features 88

Convince & Convert

JANUARY 25, 2013

Rand Fishkin , Founder and CEO of SEOmoz , joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google’s Author Rank, and the future of Facebook’s new Graph Search feature. Rand Fishkin, SEOmoz @randfish. Please Support Our Sponsors.

Marketing Management 146

Marketing Management Paid Search Agency Communities Social Media 146

Convince & Convert

NOVEMBER 10, 2015

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. From Facebook to Twitter to blogs, he has high-performing social with measurable results. In This Episode.

Skype 144

Skype SEO Advertising Mediums Twitter 144

Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Social media listening can go broader. Here’s how.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Brightedge

DECEMBER 7, 2018

Millennials have a reputation for being the social media generation. The post Millennials and the Search vs. Social Debate appeared first on BrightEdge SEO Blog. The numbers that describe the role of Millennials in the workforce are impressive: They […].

Impressions 61

Impressions SEO Social Media Interactive Marketing 61

Biznology

MAY 5, 2014

So, which of these three categories contains search? And which contains social? And why does it demonstrate everything that’s wrong with search and social media as marketing channels? ” Your brand’s content on social networks may belong to you. Read on, friends. If so, you’re not alone.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Square 2 Marketing

SEPTEMBER 28, 2023

I just Googled “Is SEO dead?” and the top returns all unanimously agreed that no, it’s not dead. Now, keep in mind most of those listings were from SEO firms or people related to SEO firms, so they might have a vested interest in keeping the idea of SEO alive.

SEO 98

SEO Search Marketing Planning Social Marketing 98

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. Not search friendliness, or sharable. Social marketing fulfills demand. Conversion and Measurement Tools Will Force Social Media to Evolve. It’s time to think about social media with a purpose.

Trends 125

Trends Fulfillment Social Media Keywords 125

Buzz Marketing for Technology

MARCH 16, 2011

The search process has become broken because the data landscape has become more fragmented and complex. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)? When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen.

Social Media 100

Social Media Optimization Media Stats 100

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. But search engine algorithms give considerable weight to other factors.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Brightedge

DECEMBER 7, 2018

Millennials have a reputation for being the social media generation. The post Millennials and the Search vs. Social Debate appeared first on BrightEdge SEO Blog. The numbers that describe the role of Millennials in the workforce are quite astounding: […].

SEO 40

SEO Social Media Interactive Marketing Search Marketing 40

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

EveryoneSocial

APRIL 25, 2018

Employee Advocates + Social Media = Boost in Organic Search Traffic. However, often one overlooked strategy to complement your organic efforts is the power of activating employee advocates on social media. Employee advocates drive organic traffic through brand searches. Let’s dive in. What is an employee advocate?

Social Media 58

Social Media Traffic Activities Organization 58

Marketing Insider Group

MAY 1, 2012

You can’t do it without engaging with your prospects in the earliest stages of their buying cycle, and on social channels. They search for answers to the questions those obstacles, challenges and risks pose. You need a search strategy that effectively places that content in all the places they search for it.

Inbound Marketing 100

Inbound Marketing Search Marketing Social Marketing Buyer's Journey 100

Marketing Insider Group

MARCH 11, 2024

Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Social Sharing: When people share your video, they’re not just viewers; they’re advocates. This can help improve your video’s visibility in search results.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

TaylorMadeIn KEW

AUGUST 6, 2017

And purposely shutting out social media during that time? At the time, I had been blogging and actively using social media for about a year and I really wrestled with how much social media activity I should engage in during my holidays, or if I should do any at all. Yet I’m becoming increasingly ambivalent about social media.

Social Media 67

Social Media Media Opinions Social Marketing 67