Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Read More » The post Industrial Lead Generation for Sales – It’s Complicated!

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Lead Generation Generation Leads Lead 121

Industrial Marketing Today

MAY 22, 2019

These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

NOVEMBER 19, 2018

Lisa Murton Beets (@LisaBeets), Research Director at CMI said, “The data suggest that manufacturers have a way to go with putting the audience’s informational needs before their own sales/promotional message. […] The post Unique Challenges of Manufacturing Content Marketing in 2019 by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

OCTOBER 25, 2018

Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).” Visit my website for more content on industrial marketing.]. Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients.

Tactics 92

Tactics Content Marketing Content Marketing 92

Industrial Marketing Today

NOVEMBER 8, 2016

Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Sales Cycle 123

Sales Cycle Email Marketing Social Media Marketing 123

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. Visit my website for more content on industrial marketing.]. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

SEPTEMBER 3, 2013

Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign' The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary.

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Marketing Websites Search Marketing Optimization Content Marketing 60

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. Visit my website for more content on industrial marketing.]. There is a big challenge faced by manufacturers of components targeting Design Engineers.

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Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

SEPTEMBER 17, 2012

Despite all the encouraging findings about the use of digital marketing within the industrial sector, it is common to find websites that are several years old. How will digital marketing improve your sales process without being disruptive? To me, that is only the symptom that you are experiencing.

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Cost Planning Marketing Budget Creation Marketing Budget 60

Industrial Marketing Today

JUNE 1, 2016

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Most distributors define their problem as “lack of sales.” Visit my website for more content on industrial marketing.]. That should come as no surprise. This is only a content summary.

Content Marketing 60

Content Marketing Content Marketing Marketing Websites 60

Industrial Marketing Today

JUNE 4, 2015

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.].

Marketing Websites 60

Marketing Websites B2B Sales Studies B2B Marketing 60

Industrial Marketing Today

MAY 13, 2016

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

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Industrial Marketing Today

FEBRUARY 19, 2016

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 60

Sales Qualified Leads Telemarketing Content Marketing Content 60

Industrial Marketing Today

DECEMBER 4, 2015

Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Marketing & Strategy 60

Marketing & Strategy Marketing Lead Scoring Lead Ranking 60

Industrial Marketing Today

MARCH 26, 2015

Please note that our company website tiecas.com is temporarily down. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Visit my website for more content on industrial marketing.]. Our technical department is working on the issue and we’ll be back online soon. Thanks for your patience. The post URGENT!

Email Marketing 60

Email Marketing Marketing Websites Paid Search Agency Content 60

Industrial Marketing Today

SEPTEMBER 1, 2015

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.

Sales Qualified Leads 60

Sales Qualified Leads High Quality Lead Marketing Qualified Leads Leads 60

Industrial Marketing Today

OCTOBER 24, 2016

They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Top of Funnel 60

Top of Funnel Content Marketing Content Marketing Funnels 60

Industrial Marketing Today

AUGUST 11, 2015

Sales are slow; you need to do something right now to make the phones ring. The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.

Business 60

Business Paid Search Agency Pricing Price 60

Industrial Marketing Today

AUGUST 2, 2016

Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.

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Conversion Content Marketing Sales Cycle Content 60

Industrial Marketing Today

SEPTEMBER 15, 2014

This is understandable since the sales pipeline needs to be full and active at [.] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Sales Qualified Leads 60

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Paid Search Agency 60

Industrial Marketing Today

MARCH 11, 2016

Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

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Buzz Content B2B Sales B2B Marketing 60

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. We put up a website because all our competitors have one.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JANUARY 5, 2016

It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales. Visit my website for more content on industrial marketing.]. If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers.

Content Marketing 60

Content Marketing Buzz Content B2B Sales 60

Industrial Marketing Today

OCTOBER 7, 2013

However, most of the success is at the beginning of the sales pipeline or [.]. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies champion content Industrial Marketing pipeline acceleration sales pipelines' This is only a content summary.

Content Marketing 60

Content Marketing Content Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

JULY 23, 2013

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Marketing Leads Generation Marketing Qualified Leads 60

Industrial Marketing Today

JUNE 18, 2015

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Lead Generation 60

Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

NOVEMBER 4, 2013

I can assure you this is not another post about sales and marketing alignment. Visit my website for more content on industrial marketing.]. Plenty has been written on that topic already. I am sure you’ve read many articles about [.]. This is only a content summary. Please click on the headline to read the full article.

Sales Qualified Leads 60

Sales Qualified Leads Lead Ranking High Quality Lead Inbound Marketing 60

Industrial Marketing Today

FEBRUARY 16, 2015

Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Industrial content creation Industrial Marketing Marketing to engineers' The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Marketing & Strategy 60

Marketing & Strategy Paid Search Agency Marketing Marketing Strategy 60

Industrial Marketing Today

JANUARY 9, 2015

However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] Visit my website for more content on industrial marketing.]. The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 60

Content Marketing Planning Content Inbound Marketing 60

Industrial Marketing Today

JANUARY 26, 2015

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. Visit my website for more content on industrial marketing.]. Here’s another finding, according to [.] This is only a content summary. Please click on the headline to read the full article.

Content Marketing 60

Content Marketing Content SEO Organic Leads 60

Industrial Marketing Today

JANUARY 18, 2012

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). And yes a good website audit will cost you money.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

OCTOBER 1, 2014

Strong relationships have always been the cornerstone in complex industrial sales. Visit my website for more content on industrial marketing.]. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. This is only a content summary.

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Trust Marketing Content Marketing Ad Building Content 60

Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel. Annual Sales: $1.5+ billion with no outside sales force.

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Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. In this world the celebrated “solution sales rep” can be more of an annoyance than an asset. Source: The End of Solution Sales, Harvard Business Review – HBR blog).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Industrial Marketing Today

NOVEMBER 14, 2013

Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing' It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article.

Forrester 60

Forrester Inbound Marketing Marketing & Strategy Marketing 60

Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article.

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Storytelling Content Marketing Content Inbound Marketing 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60