Meta advertisers: Glitchy automated system pushing sales down and costs up
Martech
APRIL 12, 2024
Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Why we care. Fuel for your marketing strategy.
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