Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Guest post by Nina Petrov. trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. As such, B2B marketers must make sure that their campaigns seek to build trust rather than just focusing on the immediate sale.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

DECEMBER 28, 2021

Though Black Friday and Cyber Monday are now distant memories, a few vendors are extending some amazing offers through the end of the year. But you’ll have to hurry—next week, these deals (and this post showcasing End-of-Year Martech and Business Software Sales ) will be history. Who wouldn’t?! Spread Some Holiday Cheer.

Vendors 284

Vendors B2B Sales Paid Search Agency Segmentation 284

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

JULY 21, 2020

Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools. Click360 combines website visit data with the information in your CRM system to help predict which leads are ready to buy and how you can best move them through the sales cycle. Send² (formerly AdBase).

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Asked if it’s appropriate for B2B vendors to be marketing their products and services right now, a whopping 81% of buyers acknowledge that business has to go on—they just want marketers to be more sensitive. Find Your Buyers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

MARCH 17, 2020

But automation is just as useful in the world of B2B sales. Here’s why, and four ways to apply automation to improve the sales process. More sophisticated personalization can drive increased sales, but has to be weighed against the cost and complexity of the software required. It’s great for long sales funnels.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

AUGUST 6, 2019

It became the favored approach for SaaS platforms targeting marketing and sales professionals that were trying to attract new startup or small-to-midsized business (SMB) customers. Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative. However, 24% said that they do not have a shared definition of a “lead” with their sales team. Image credit: KoMarketing. And measure them? LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Image credit: The Blue Diamond Gallery. Lack of Focus.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

MARCH 15, 2022

Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. If you haven’t mapped out how your customers move from awareness of your brand to a sale, it will much harder to move them through the purchase funnel. CRO requires the right strategy.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

MAY 4, 2020

They can help you increase your sales while simplifying your marketing processes. Mailchimp enables you to connect your emails with other platforms, to help grow your opt-in subscribers and increase sales. Each of these vendors provide email marketing software with different features, capabilities, and pricing.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Webbiquity

JUNE 20, 2017

Combined, this can shorten the sales cycle by nearly 50%. Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. However, remember—from sales to marketing to product—all departments need to be on the same page when it comes to your most important accounts.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

NOVEMBER 19, 2019

Overbearing federal government-required disclosure: If you take advantage of any of these incredible offers, I may receive an extraordinarily modest commission from the vendor. This is the ONLY sale we will run all year where you get to keep the discounted sale price for your yearly renewal rate. Video Editing. Website Design.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

JUNE 26, 2018

To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers. These organizers often offer vendors (like you) the opportunity to be part of their coordinated social media efforts. Failure to Incorporate Social Media.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

NOVEMBER 9, 2021

Affiliate sales support independent media. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Your UVP will not always be used in the same way, or even using precisely the same words. That, along with PR contact information and your website URL.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. ” Affiliate sales support independent publishing. It is something that stretches the sales procedure compared with B2C marketing.” Image credit: Elisa Ventur on Unsplash.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., ERP or business intelligence platforms).

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

JULY 5, 2016

Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business.

Comparison 172

Comparison Storytelling Press Contact Marketing 172

Webbiquity

JULY 19, 2018

marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. Similarly, make certain that you will be updated on who the other vendors will be at a particular trade show. Trade show organizers provide different types of support services to vendors and exhibitors.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

DECEMBER 3, 2013

B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

JULY 9, 2012

This is particularly true when the vendor is relatively small compared to the client organization. Some even go so far as to write restrictions on any sort of publicity into their purchase agreements, or fire employees who publicly endorse vendor suppliers. Image credit: Carla Zanoni. The key is to be creative.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Webbiquity

FEBRUARY 16, 2015

It’s a methodology that’s helped companies such as NetSuite , SAS and Ixonos to build trust with the senior decision makers in their target market and, eventually, secure seven figures in sales pipeline. A recent Harvard study discovered that the C-Suite spends only 2% of their time with vendors like you and I.

Marketing Management 100

Marketing Management Ad Building Opinions Content 100

Webbiquity

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. You need to ask yourself if your social following is directly translating into sales or revenue. At some point today, a social media marketer is going to get fired. The reason? Even if you somewhat succeed, will it be worth it?

Social Media 143

Social Media Media Marketing Management Allocation 143

Webbiquity

JUNE 17, 2014

Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. How should b2b marketers adjust their strategies to keep up with this evolution?

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

AUGUST 12, 2012

It’s not about sales. ” Woods, CTO and co-founder of Eloqua, a provider of marketing automation software, and Shootman, the company’s Chief Revenue Officer, present a bold and comprehensive framework for realigning sales and marketing groups around a data-driven process for maximizing revenue.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Webbiquity

FEBRUARY 16, 2016

Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 3 B2B Sales Stats and Facts. MediaPost ). Direct Marketing ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. The first research studies were released showing that online reviews could affect sales. Keep in mind you aren’t the only vendor sending surveys to this individual. Actually, they made it quite difficult. Keep it short. .

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178