Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

ClearVoice

AUGUST 1, 2023

And a well-crafted freelance writing portfolio is the defining factor that sets you apart. We’ll also cover common mistakes, how to showcase your portfolio effectively, and the best ways to keep your portfolio up to date. The Essentials For any quality freelance writing portfolio, you need a solid baseline.

Work Management 52

Work Management Sample Ad Building Tips 52

seo.co

APRIL 21, 2022

But I also bet you don’t love sales. Sure, you love the actual sale (noun), but you don’t like to sell (verb). Think of this as SEO sales made eas-ier. Unique (and Effective) Strategies for Winning More SEO Clients. So the question becomes, how can you consistently add two new clients every month? (Or

Ideal Customer Profiles 104

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 104

Heinz Marketing

NOVEMBER 24, 2021

Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Whether you’re a master copywriter or you’re just getting started, here are 5 tips to keep in mind to write more effective copy.

Ideal Customer Profiles 122

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 122

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social media has given brands and businesses a platform to engage with their customers. What is social selling?

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 How can you serve them better? So, what’s the secret?

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! See how specific I was?

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

MKT1

MAY 20, 2024

Now she advises early-stage startups to launch effective go-to-market strategies. Not only will your website seem off, but your sales pitch, the content you publish, and all other marketing touch points will veer off in different directions. Think Linkedin Videos, Video Series, Podcasts, and even fiction series for B2B brands.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Hubspot

OCTOBER 30, 2017

You’re a complex person, with unique ambitions, experiences, preferences, and traits -- how are you possibly supposed to distill yourself down to three mere words? LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. How to Write a LinkedIn Headline.

Linkedin 98

Linkedin Enterprise Management Work Management Examples 98

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. You’ll learn about the strategic context/the 7A framework and how to apply it to your content.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. How Do Paid Ads Work, Anyway? How Do Paid Ads Work, Anyway? This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Anyword

JUNE 8, 2022

Writer’s block: It’s an issue that interferes with any kind of writing, any kind of writer, in any context. Here, we’ll dive into how and why AI writing is an effective method for marketers of all kinds, what types of content you can create with AI, and even get into some insights and examples to help you along the way.

Top of Funnel 52

Top of Funnel Copywriting CTR Lead Scoring 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. How do you Write Good SEO Content. SEO copywriting is all about striking the right conversation with the customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how.

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Hinge Marketing

MARCH 1, 2023

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Content is still king… but is that reign coming to an end? Here’s the concern for professional services marketers… the pretenders are coming.

Service 123

Service Thought Leadership Differentiation High Quality Lead 123

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Finally, you can qualify and score leads based on their email behavior and direct your sales and marketing efforts appropriately.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Metadata

MAY 19, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Positioning and messaging is the strategic foundation of all marketing and sales. This is the third post in our new content series, No Fluffs Given. So we’re teaming up with some of the best B2B marketers we know. That’s a problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Vidyard

NOVEMBER 5, 2020

To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Webbiquity

JUNE 14, 2016

And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. The upshot of all this is that content marketing success relies on great writing. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys.

Tools 100

Tools Lead Ranking Lead Scoring Best Practices 100

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. 7 Qualities That a Good Sales Email Subject Line Should Have. Well, you’re not alone.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. How to Send an InMail. Go to their profile. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Convert

JANUARY 16, 2023

How can you tell if someone’s worth their salt? Here’s a primo example from Gary Halbert, a legendary direct response copywriter, who wrote this headline to sell the book “How to Rob a Bank without a Gun.” This headline made him the most sought after copywriter. You can see how he used this strategy in the example above.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

ClearVoice

JUNE 5, 2020

And the ripple-effect of COVID-19 has become a crash course on pivoting for many marketers. And to reap success, it’s vital to effectively strategize up your LinkedIn, your digital CV, and your website for consistent lead generation. Ideas to turn your LinkedIn page into a sales pitch. Sounds like a lot, right?

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. How do you avoid this?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. First, you'll need to determine what type of email you're writing to ensure you're speaking to the right audience. Featured Resource: 15 Email Templates for Marketing and Sales.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Pam Didner

JULY 9, 2019

Personally, I don’t think that I am cut out to be a sales rep. I’ve come to realize that sales is a numbers game. I shared his approach on this podcast: How to Build Your Own Sales Prospect Pipeline. For me, I decided to use LinkedIn Sales Navigator and InMail, since many of my B2B prospects are on LinkedIn.

Cold Calling 47

Cold Calling Ideal Customer Profiles Linkedin Account Based Marketing 47

DemandBase

JULY 2, 2020

I can’t resist; I’d like to add this lovely to the list, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue , written by our very own marketers at Demandbase.). This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Ledger Bennett

DECEMBER 30, 2020

But just how do you maximize your chances of video success? It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. One of the most significant solutions to support this will be video.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Anyword

APRIL 27, 2022

But no matter how you think of it, writer’s block is a supreme waste of time, particularly for a swamped copywriter. Considering how widespread this problem is, many approaches have been developed to deal with writer’s block. Using a different approach to writing, such as illustrating ideas or free association.

CTR 52

CTR Copywriting Tools SMS 52

Vidyard

NOVEMBER 5, 2020

To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. How to Prevent Your Guest Blogging Practices to be Classified as Spammy.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

New North

MAY 8, 2023

Not sure what data you should be collecting, or how to get it? Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging. Start with our Lead Generation Quick Start Guide for MSPs.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Martech Advisor

APRIL 6, 2020

In contrast, a promotions manager has to identify how they can incentivize purchases to drive more purchases. E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

BenchmarkONE

MAY 21, 2020

For any business that wants to make more sales and conversions, chances are they’ve already started building their email list. But starting your list is but the tip of the iceberg – to truly scale and grow your business , you need to grow your list with highly qualified leads fast. Why Use Paid Ads to Quickly Grow Your Email List?

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77