Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media? Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Scoop.it

JULY 13, 2023

Get backlinks and mentions- Thought leadership is not an SEO strategy. This would ultimately strengthen your SEO profile. If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Don’t want to follow Twitterers who aren’t following you?

Social Media 100

Social Media Tools Buzz Media 100

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. Add Calls to Action to Your Blog Other than hopefully come back again, what do you want your first-time readers to do?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Your Twitter goals may vary. Traffic to my blog.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Feedly enables me to subscribe to websites and blogs via RSS. I subscribe to over 200 sites, so I organize them into categorized folders: Content Marketing , Social Media , SEO , etc. Social Scheduling via Buffer.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Continually Work on Your SEO. Image: SocialPilot ). Image: Triber ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. Listen Now. Find us on iTunes: [link].

Skype 126

Skype RSS Social Media Television marketing 126

Scoop.it

JULY 8, 2021

You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. Optimize your search engine performance (SEO). Auto-publish to social media. Research Content. Research Content in Scoop.it is an engine with boolean search modifiers.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

Adsense 80

Adsense RSS Adwords Doubleclick 80

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

KoMarketing Associates

JULY 19, 2016

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : This tool assists our SEO team significantly with creating CTA buttons because it enables us to visually see what the button would look like on the site before pushing it live.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

KoMarketing Associates

JANUARY 22, 2015

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. There is no escaping it.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

ClearVoice

DECEMBER 12, 2019

Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. Social Media Examiner. Convince & Convert. MarketingProfs.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Writing on the Web

FEBRUARY 10, 2014

An email subscription sign up button such as an RSS icon. Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. A good blog post title that makes me want to read the full post. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Smashmouth Marketing

JULY 27, 2009

I banged out 4 that I'll use for fillers in the future) Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read Paint a picture - I've had a diagram that I've wanted to do for a presentation that has been lingering in my mind for months.

RSS 100

RSS Blogger Tagging Twitter 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). And, to a degree, took RSS with it. Again, in the spirit of fairness, RSS may have been dying (see here and here ) whether Google kept Reader or not. Twitter is growing its Promoted Accounts and Promoted Tweets products.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Sharing snippets of quotes from the company about the award on social media.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100