SmartBrief - Marketing

SEPTEMBER 18, 2023

Amazon Attribution opened things up You’ve always been able to run whatever ads you wanted to drive traffic to your Amazon listings. Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.) to evaluate the impact of your social media campaigns.

Paid Content 78

Paid Content Acquisitions Cost per Acquisition Marketing AI 78

PureB2B

JUNE 24, 2022

Return on ad spend (ROAS). Low ROAS indicates a need to make improvements to your ad campaign. You should also look at how much traffic increased because of your campaign. Look at website visits during the campaign period and compare them to traffic from an earlier period to measure campaign effectiveness. Website visits.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. The United States accounts for 31.16% of LinkedIn’s traffic. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone? 22.04% of LinkedIn traffic comes from search alone. Discover more of such LinkedIn stats below.

Statistics 78

Statistics Linkedin User-Generated Content CTR 78

Choozle

APRIL 18, 2023

Or perhaps, drive website traffic, generate leads, or boost sales? Also, by understanding how your key audience uses digital channels like social media and apps, a clearer picture of how to engage them starts to form. Set Clear Goals It is essential to set clear goals before starting a campaign. According to the U.S.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Zoominfo

JUNE 28, 2023

Return on Ad Spend (ROAS): When you first launch a GTM strategy, you might decide to increase your advertising budget. Calculating the ROAS of those efforts will show whether those efforts are paying off. This is always an important metric to track, but especially when you bring a new product to market. Remember: always test and learn.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Did your SEO program lead to a surge in web traffic? Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . There’s no mystery why B2B marketers keep flocking to it – it simply works. Thought leadership.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

LeadsRX

JULY 13, 2021

Der führende Anbieter von Audiowerbung in Österreich setzt die Lösung von LeadsRx ein, um die Wirksamkeit von Audiokampagnen unabhängig und objektiv zu messen, anhand der gewonnenen Erkenntnisse den Return-on-ad-spend (ROAS) zu berechnen und die Werbewirksamkeit zu steigern.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Software ROAS 52

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). But even seasoned media buyers can have unsuccessful campaigns if there's misalignment between the campaign and the target audience. You must then outline your conversion goals.

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Martech

AUGUST 25, 2022

Regardless of how tightly you control it, the machine will identify a slice of traffic where it’s comfortably producing the results you’ve asked for. It’s much more like social media advertising, where ads regularly go stale and stop driving results. Could it be the same with PPC automation?

Campaigns 99

Campaigns Paid Search Agency PPC ROAS 99

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Return on Ad Spend (ROA). Traffic is a measuring metric you should keep in mind.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Valasys

APRIL 10, 2023

It is a targeted marketing strategy enabling businesses to reach customers in specific geographies and driving traffic to their website or physical location. It helps companies to increase their online presence, drive higher targeted traffic to their websites and physical locations, and ultimately increase sales and revenue.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Valasys

APRIL 19, 2023

The company also used retargeting ads to reach users who had previously interacted with its website or social media channels, further increasing the effectiveness of its campaigns. Do use negative keywords to filter out irrelevant traffic and save money. Don’t send traffic to irrelevant or poorly designed landing pages.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Huptech Web

JANUARY 4, 2024

5 Types of Performance Marketing Channels Social Media Advertising – Social media platforms have extensive and diverse usеr basеs and superior targeting capabilities, making thеm a valuable means to reach specific audiences. Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS).

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Martech Advisor

JANUARY 8, 2020

The rise of social media platforms, artificial intelligence, the internet of things (IoT), and other technological advances have enabled marketers to move to a more innovative form of marketing. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Valasys

JULY 21, 2020

2) Website Traffic. Your website traffic is established by the number of visitors that visit your website and the total number of pages they visit. Website traffic refers to the web users who visit a website and the amount of data they send and receive on a website. Capitalizing on Social Media Ads.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Outbrain

SEPTEMBER 6, 2022

For data-driven marketers who want to generate traffic, leads, and conversions from native ads, this course is for you. Expand to other channels besides social media We’ve all heard the term ‘preaching to the choir’. Improve your Return On Ad Spend (ROAS) There’s an abundant conversation about reaching consumers.

Course 26

Course ROAS Marketing & Strategy Advertisements 26

LeadsRX

JULY 13, 2021

Aspire Education relied on a RMS’s radio campaign and LeadsRx attribution technology to measure the success of its Zukunftsmillion.jetzt campaign which included display advertising and social media campaigns. Overall, the RMS marketing approach was credited with: Web lift of 18.9%, representing a total share of 15.9% About RMS Austria.

Enterprise Management 52

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 52

FunnelEnvy

MARCH 21, 2022

The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS). We’ll cover some tips to optimize your paid media lead generation campaigns in this post. But in many cases, a higher quantity of traffic doesn’t always translate to a higher quantity of leads.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Huptech Web

JANUARY 13, 2023

Social Media Ads Stats. There are a variety of different types of paid advertising, including search advertising, display advertising, social media advertising, and video advertising. Social Media Ads Stats. With billions of users on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.,

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Buffer

FEBRUARY 5, 2019

Next, Remi turned to his favorite social media platform, Instagram, to start building up the Blank Tag Co brand, and audience. measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If Driving traffic using Instagram Stories ads. Blank Tag Co.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. This broader reach increases your chances of generating more traffic , leads and conversions. Align your budget with your business goals and objectives.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Outgrow

MARCH 9, 2021

This will help in boosting your traffic and customer engagement rates. . Examples of influencer marketing can be seen in product placements on posts shared on social media. Statistically speaking, more than half of the traffic companies received on their websites during the pandemic came from mobile apps. A/B Testing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

Social Media 138

Social Media Top of Funnel Media Work Management 138

Hubspot

JULY 15, 2020

While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. Rather than use your 'best guess', you should rely on your CRM data or website traffic to analyze traits of your best customers in the past. Develop Your Target Account List.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

QuanticMind

MAY 11, 2018

Consider these common PPC goals: Increase site traffic. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Here’s an overview of how to target your audience with AdWords PPC and social media. Building your social media audience. Generate leads.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Choozle

JUNE 6, 2019

Building off of this, where we drive new customer traffic once we have attracted them is important as well. ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). If you see in your display metrics that people love pink heels, they’ll probably also love pink heels on Instagram.

Paid Content 41

Paid Content Brand Identity Branding ROAS 41

Buffer

FEBRUARY 5, 2019

Next, Remi turned to his favorite social media platform, Instagram, to start building up the Blank Tag Co brand, and audience. measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If Driving traffic using Instagram Stories ads. Blank Tag Co.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

Choozle

JUNE 6, 2019

Building off of this, where we drive new customer traffic once we have attracted them is important as well. ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). If you see in your display metrics that people love pink heels, they’ll probably also love pink heels on Instagram.

Paid Content 40

Paid Content Brand Identity Branding ROAS 40

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Outbrain

FEBRUARY 3, 2020

Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently and at scale, which means better ROI for advertisers and publishers alike. With programmatic, advertisers can make sure to maximize the relevancy of their ads for specific targeted audiences and improve ROAS.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Hubspot

APRIL 2, 2021

Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying Tips. Do you want more website traffic, brand awareness, social engagement? Verizon Media. Strategize.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87