Walmart buys TV maker Vizio to boost ad revenue
Martech
FEBRUARY 20, 2024
Walmart’s decision to acquire Vizio is reportedly driven by its aim to drive more ad revenue and compete with Amazon in the advertising space. Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., The post Walmart buys TV maker Vizio to boost ad revenue appeared first on MarTech.
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