Zoominfo

JULY 28, 2021

Many of the administrative and other non-revenue generating activities such as scheduling meeting follow-ups, taking meeting notes, and entering post-meeting information into their CRMs takes up a significant amount of time ? Add in other members of the team to move the sale forward, all from the Zoom platform.

Zoominfo 246

Zoominfo User-Generated Content Features Efficiency 246

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. If that’s the case, you’ll want to understand things like your ideal conversion rate, your speed-to-lead rate, or your quarterly revenue goals.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

SEPTEMBER 14, 2021

So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. That lack of data can lead to missed quotas and derailed company revenue. One key to improving those forecasts?

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real-time. Conversation Intelligence takes this enablement to a new level.

Zoominfo 130

Zoominfo Forecasting Intent Data Paid Search Agency 130

Zoominfo

JULY 12, 2022

To set their sales teams up for success — and drive the largest possible return on investment for their businesses — today’s go-to-market leaders need comprehensive, integrated data and intelligent lead-routing systems. Lower conversion rates Poor-quality data dramatically reduces the accuracy of lead scoring and prioritization.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Martech

AUGUST 9, 2022

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. Read next: Invoca unveils no-code integrations. What it does.

Marketing Management 112

Marketing Management Ad Exchange Paid Search Agency Touchpoints 112

Marketing Insider Group

NOVEMBER 16, 2021

I attended the event shortly after joining the Wolters Kluwer Compliance Solutions Marketing Team, having just come off the annual Dresner Advisory Services 2021 Real Business Intelligence Conference weeks before, another extremely successful virtual on-line event. Invest in Competitive Intelligence. MarTech is all about the Platform.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Top Rank Marketing

JANUARY 31, 2024

Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. Features like one-click reordering, quick customer support, and easily navigable platforms can make or break a deal.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . The best and most important revenue opportunity already is in your world — your customer base.

Marketing Analytics Tools 131

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 131

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Marketing AI 101

Marketing AI SMS User-Generated Content Customer Surveys 101

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Revenue intelligence is getting real about what’s really happening in your business, so you can take the right steps to grow. Below are steps to bring revenue intelligence into your business. Table of Contents What is revenue intelligence? Why does a revenue intelligence system matter?

Forecasting 59

Forecasting Work Management Cross-Selling Marketing Management 59

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing.

Marketing AI 104

Marketing AI Optimization Conversion Enterprise Management 104

Albacross

NOVEMBER 13, 2023

This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

InsightSquared

SEPTEMBER 21, 2020

The InsightSquared (IS2) Revenue Intelligence Platform was architected from the ground up for scale, security and speed. Introducing Advanced Sales Math, Fuel for Proactive Revenue Teams. Profile of Conversations for winning deals by keywords, competitors, value props, etc. BOSTON — SEPT. BOSTON — SEPT.

Conversion 156

Conversion Forecasting Top of Funnel Digital Marketing Funnels 156

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. And businesses are eager to get them.

API 106

API Gartner Paid Search Agency PR 106

Salesforce Marketing Cloud

MARCH 13, 2023

Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment. Bringing in conversational intelligence has been a big part of making digital-first change happen. How does it work? Then we let the algorithms do their thing.

Training 98

Training Cold Calling Keywords Thought Leadership 98

Conversica

SEPTEMBER 30, 2022

VWhat Is Conversational UI? A Conversational User Interface (CUI) is an overarching system that fuels AI. This system is what makes Artificial Intelligence intelligent. This system is what makes Artificial Intelligence intelligent. The Difference Between Conversational UI and Chatbots.

Marketing AI 90

Marketing AI Conversion Work Management Marketing Automation Services 90

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Social media platforms like Meta are, of course, rich in data. Meta saw 16.6%

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Inbox Insight

JANUARY 15, 2024

This information can guide them in their account targeting , sales intelligence, and customer acquisition strategies. Moreover, it’s particularly useful for companies looking to distinguish themselves in a crowded marketplace – allowing more effective targeting and boosting revenue.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Sprout Social

MARCH 7, 2024

The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. Build sophisticated Listening queries to track millions of conversions happening around key topics and get a complete scope of your data to analyze insights by adjusting key filters as well without changing queries.

Analysis 94

Analysis Marketing AI Examples SWOT 94

LeanData

SEPTEMBER 7, 2022

Manual processes and brittle code are exposed, and RevTech stacks freeze, crippling revenue teams with inefficiency. The LeanData Revenue Orchestration platform addresses short-comings of the RevTech stack by integrating automated workflows at the data level. LeanData integrations power efficient revenue orchestration.

Marketing Management 98

Marketing Management Marketing Analytics Tools B2B Sales Class 98

Martech

AUGUST 31, 2023

Xactly ’s AI Copilot helps businesses manage and optimize their revenue processes. Specifically, sales professionals get simplified performance insights and analysis; revenue operation leaders can optimize pay-for-performance and design motivating compensation plans.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Salesforce Marketing Cloud

JULY 25, 2023

It’s also increasing productivity, conversions, and customer loyalty. Make shopping a breeze for your customers Grow your business faster and transform every step of the commerce journey with AI-powered insights, predictive intelligence, and personalization. Discover how on Trailhead, the free online learning platform from Salesforce.

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing?

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. One key advantage of dynamic content generation is its ability to boost engagement and conversion rates.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Oktopost

FEBRUARY 29, 2024

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62

ROI Organization Top of Funnel B2B 62

Heinz Marketing

NOVEMBER 26, 2021

Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. Robust Data Intelligence Platform(s). Company Revenue (Min—Max). Marketing Consultant at Heinz Marketing. Headcount. #

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. WARC ) A good ABM strategy can increase marketing revenue by 208%. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Salesforce Marketing Cloud

JANUARY 8, 2024

Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. Need to build a landing page for a new promotion?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Top Rank Marketing

SEPTEMBER 1, 2023

The Conversation U.S. Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S. Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Conversica

JUNE 22, 2022

Conversation Automation in Marketing Campaigns | Snack-Size AI Ep. Ever wondered how to build Conversation Automation into your marketing strategy? We’re doing this through a multi-channel integrated approach, and we’ll be leveraging our IVAs [Intelligent Virtual Assistants] throughout that.

Ideal Customer Profiles 114

Ideal Customer Profiles Automation Conversion Campaigns 114

Conversica

NOVEMBER 7, 2022

Businesses can’t afford to staff at the level needed for one-to-one conversations with every lead or customer. Atop looming economic challenges , budgets are tightening, and customer expectations for brand interactions are growing, leaving revenue teams across industries with overwhelming workloads and fewer resources. .

Lead Ranking 93

Lead Ranking SMS Blast Campaigns Opt-in 93

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 103

Social Media Work Management Marketing Management Media 103

Hubspot

NOVEMBER 16, 2023

Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. It’s no longer just about acquiring information, but knowing how to act on intelligence. Always start with the CUSTOMER! I was hooked.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53