illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

APRIL 19, 2024

To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What are the top loyalty trends in industries such as retail, fuel, travel, and others? What are the top loyalty trends in industries such as retail, fuel, travel, and others?

Loyalty 106

Loyalty Webinar Metrics Trends Consulting 106

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! Join Enterprise Lite to work with all of these Retail influencers! 14 Ian Scott Ian Scott Retail Consulting Contact Ian Scott Score: 35.69

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Guidelines 125

Guidelines Advertising Agencies Media Paid Search Agency 125

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 120

eCommerce Enterprise Management Paid Search Agency Marketing Management 120

Marketing Insider Group

JULY 27, 2021

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps. and AR and VR content was all around us.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

Webbiquity

JUNE 28, 2022

Note how they highlight different types of businesses to show they have multiple solutions no matter what industry you might be in. Driveline Retail Merchandising showcases the solutions they’ve provided for numerous retail chains. Providing examples lends credibility to the ways they can help retailers.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Marketing Insider Group

DECEMBER 3, 2020

The past week has included some of the biggest dates on the entire retail calendar. One group who won’t be getting a break, however, are those professionals working in the Retail field. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. But brick-and-mortar retailers can look to what their digital counterparts did right and apply those lessons in the real world.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Acquisitions 113

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 113

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What do shoppers want next?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Martech

NOVEMBER 1, 2023

As the holidays approach, these same retailers will again pull out all the stops. SMB decision makers in retail and other industries and 500 U.S. 75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. But in 4Q, shoppers also show an interest in buying from SMBs.

Small Business Marketing 122

Small Business Marketing Buy SMB eCommerce 122

Martech

APRIL 12, 2024

BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

NuSpark Consulting

OCTOBER 31, 2023

Example Use Case: Flash Sale for a Retail Brand Imagine you’re a retail brand that just ran a flash sale. Factors Influencing ROAS Goals Industry Benchmarks Companies often start by looking at industry benchmarks to get a sense of what a “good” ROAS might be.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Counter external market influences Consider a clothing retailer preparing for a spring collection launch. There are also national brands that want to expand in specific local markets.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Navigate the Channel

MAY 6, 2022

One of the industries most affected is the lumber industry. The Great Resignation has rippled through the retail lumber sector, causing many employees to leave their jobs, never to return. What is the underlying issue?

Business 13

Business B2B 13

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. Emarketer projects that retail media ad spend in the U.S.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Martech

APRIL 25, 2024

CPG and retail are major categories spurring the growth in investment in CTV. CPG investment is expected to grow 20% YoY this year, retail 30%. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Social video. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth.

Spending 58

Spending Paid Search Agency Top of Funnel Cable 58

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

illumin

APRIL 3, 2024

March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts.

Brand Identity 59

Brand Identity Branding Advertisements Advertising 59

Liveintent

DECEMBER 13, 2022

Tech, retail, and streaming giants alike are serious about advertising. Retail media, in particular, has boomed and shows no signs of slowing down. Twenty-five percent of retailers are generating more than $100 million in revenue from their media networks. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 110

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 110

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Media 113

Media Funnel Advertising Advertising Funnels eCommerce 113

Martech

MARCH 26, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are an expert in small-to-medium retailers. How often should a new small-to-medium retailer post on social media? Here are four important KPIs for small-to-medium retailers: 1.

Social Media 58

Social Media Media Best Practices Advertising Mediums 58

Bionic

MARCH 11, 2024

Retail Media Networks Retail Media Networks (RMN) have burst onto the scene. There are already more than 600 retail media networks. Ideally, modern electronic IO’s should conform to industry standards. The ad inventory in modern IO’s should be sourced from an industry catalog.

Advertisements 86

Advertisements Advertising Work Management Order 86

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail.

Customer Surveys 107

Customer Surveys Budget Programs Click Rate Rules 107

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Retail is predicted to spend $73.55

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Enterprise Management 113

Enterprise Management Marketing Management Buyer's Journey Ideal Customer Profiles 113

SmartBrief - Marketing

DECEMBER 18, 2023

Furthermore, shoppers are spreading out their spending – Mastercard SpendingPulse projects that in-store and online retail sales growth for Nov. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. The first advertiser on board is grocery chain Albertsons.

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 120

Salesforce Marketing Cloud

NOVEMBER 28, 2023

The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! But to execute this strategy successfully, companies must ensure their goods stay stocked on retailers’ shelves at the right time and price.

Merchandising 59

Merchandising Pricing Price Display 59

ClickZ

AUGUST 31, 2020

30-second summary: Even though cloud computing is virtually in every industry, it can be seen predominantly in the business world. With cloud technology, retailers are able to swap their legacy systems for structures that adapt quite well with the ever-evolving market. Benefits of cloud technology for retailers.

POS 145

POS Ad brokers Cross-Selling Marketing Management 145