Search Engine Journal

AUGUST 19, 2021

Why should you invest resources and budget into a TikTok strategy? The post 8 TikTok Power Features & Benefits for Digital Marketers appeared first on Search Engine Journal. Here are 8 great reasons that might convince you.

Features 142

Features Marketing & Strategy Search Marketing Resources 142

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. BUT if you have enough capacity to implement it, TikTok can be great for you, for employer branding, for awareness and more. Are your target market on TikTok?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

SEPTEMBER 8, 2022

As building a following becomes more accessible on channels like TikTok, more people will seize the opportunity to become creators, monetize their videos and build a long-term, sustainable career. In this article, we explain what TikTok Creator Next is, how it’s different from the TikTok Creator Fund and how it can help brands find creators.

Budget Programs 93

Budget Programs Ideal Customer Profiles Work Management Banners 93

Buffer

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

Video Marketing 99

Video Marketing Custom Publishing Planning Mobile Marketing 99

Content4Demand

OCTOBER 1, 2020

TikTok has become a haven for folks looking to fill their free time and, frankly, escape from the doom and gloom of the real world. But did you know that TikTok’s digital marketing community is blossoming? I admit, I wasn’t super into TikTok at first. Honestly, it confused me. followmario Are you doing these? Gerardo Perez.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Buffer

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. How can I start one myself?

Social Media 100

Social Media Marketing AI Media Communities 100

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok? Let’s get started. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. TikTok ads: What marketers need to know. TikTok has had a rapid and sometimes tempestuous rise to prominence in the social space recently. Learn all the fundamentals of creating successful TikTok ads. Getting started.

Social Media 142

Social Media Resources Advertisements Advertising 142

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Think about it.

Viral Marketing 106

Viral Marketing Tips Brand Identity Branding 106

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. And with brands on TikTok proving its value as a business tool , it’s here to stay. If you want to keep your content consistent and your to-do list short, it’s time to create a TikTok schedule. Save time with our powerful TikTok management tool.

Tips 94

Tips Eye-Tracking Social Media Profiling 94

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

Examples 87

Examples Paid Search Agency Marketing & Strategy Video Marketing 87

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Resource Constraints Another key challenge is the lack of resources. To overcome this challenge, B2B creators have to find efficient ways to make the most of their resources and demonstrate the value of content marketing to secure support.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. The regulatory body offers a variety of resources including a 20-page guide. The TLDR version?

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

The Forward Observer

MARCH 8, 2024

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. We are seeing platforms like TikTok lean into accessible commerce and thrive. Retailers go all-in on Instagram and TikTok.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Martech

MAY 26, 2022

Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. About 38.5%

Advertising Agencies 113

Advertising Agencies Planning Social Media Newsletter 113

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2. However, it is not for everyone.

Rules 151

Rules Planning Brand Identity Branding 151

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. 55% of TikTok users bought something after seeing the brand on the app.

Buy 118

Buy Video Marketing Template Bandwidth 118

The Lead Agency

APRIL 14, 2024

They know that their users want sexy snippets of TikTok or Instagram Reels-style content. However, as it stands right now, TikTok is maturing into a significant channel for B2B marketing, especially as younger generations enter decision-making roles. No platform holds that market quite like TikTok. of the users on TikTok , 2.6%

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. TikTok In November 2020, TikTok began encouraging its consumers to shop Black-owned through its initiative: Support Black Businesses.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. Now we’ve created an influencer discovery platform that saves time, finance, and human resources. Surround yourself with forceful personalities.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Animalz blog

FEBRUARY 25, 2024

The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. The Channel Growth Quadrant is a visual tool that helps you decide where to focus your distribution resources.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

ClickZ

MARCH 16, 2023

So whether in the aisles shopping or endlessly scrolling through “Things I bought because of TikTok”, we’re twitchier about what to buy. Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Some think searching on TikTok has overtaken Google for Gen-Z.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

NuSpark Consulting

MAY 4, 2023

TikTok: TikTok Ads platform offers retargeting capabilities to reach users who have interacted with your TikTok Ads, engaged with your TikTok content, or visited your website. Snapchat: Snapchat Ads Manager enables you to retarget users who have engaged with your Snapchat Ads or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

OCTOBER 11, 2023

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. TikTok is growing its B2B audience, but it is very specific to industries/companies. 1-4 posts a day if you would like to experiment on TikTok. Threads is still a question mark.

Social Media 132

Social Media Media B2B B2B Thought Leadership 132

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Data does not lie and can be the key to unlock budget, resources, and freedom to take risks and challenge the brand to innovate and stand out amongst the noise. Empower your social team to be data-focused. Context is key.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

JUNE 14, 2021

Make sure you have the right resources to produce quality videos for your business. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic. The largest group of TikTok users is 59% female and between the ages of 18 and 24. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. Synthetic Impressions explained Our journey begins with a potential customer seeing an ad on TikTok on Monday, which gets their attention. In this case, Facebook and TikTok would not get any credit.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

SmartBrief - Marketing

FEBRUARY 27, 2024

This approach maximizes viewership and extends the lifecycle of your content, making it a lasting resource for your audience. 29 during Paris Fashion Week across 12 global platforms, including TikTok and Douyin (China’s TikTok equivalent), and reached an expansive digital audience despite a downsized physical attendance.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% This is different from how the other platforms show their ads – for Instagram, Facebook, and TikTok, you don’t have to watch any ad for you to view posts.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

QuanticMind

SEPTEMBER 29, 2023

This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. What’s Happening with TikTok Shop? [:06] What’s new in the realms of paid search and social media?

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. As TikTok creator @ashathemuseologist puts it, “Topicals…is employing brand strategies that have never been before—have never touched this Earth.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Buffer

JUNE 16, 2022

TikTok Despite the platform being known for funny and irreverent content, I personally see TikTok as a great way to connect with your dream company (or people who work there) in a more informal way. The type of content on TikTok is meant to be genuine and authentic, almost irreverent. Update or complete the necessary details.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Marketing Insider Group

JANUARY 2, 2024

Also, changes in user behavior , including the rise of platforms like TikTok, where external links are less common, have also played a role​​. When you look at the resources poured into social media – time, money, creativity – it’s crucial to measure what you’re getting back. Every marketer knows the importance of ROI.

Social Media 253

Social Media Social Marketing Media Content Marketing 253