Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. That wasn’t always the case though. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Your website isn’t user-friendly. Your website is too static.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. Readers want to hear about your own experiences or case studies in your blog posts. Important Caveats A couple of important words of caution for AI users. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

AUGUST 21, 2023

Either the robots replace the people in a particular role or use case, or they don’t. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. Customers expect to interact with chatbots, and studies suggest their experience is surprisingly positive.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. Pageviews allow you to see which pages resonate most with your users.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

SEPTEMBER 12, 2023

Image Source: Fat Joe In order to provide users with high-quality, reliable content , Google highlights the importance of these four factors. AI does a good job analyzing this data, identifying trends , and predicting user behaviors. Consider the large amounts of data we encounter on a daily basis. Efficient Ad Campaigns.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Go Beyond SEO

APRIL 16, 2024

By incorporating user-friendly features and functionalities, you can provide a seamless browsing experience that encourages visitors to explore your services further. User-friendly features and functionalities ensure a seamless browsing experience for visitors.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. In 2019, 90% of all U.S. Source: Pew Research. Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

BOP Design

NOVEMBER 14, 2023

We’re also fielding requests for enhanced personalization, such as detecting where a user is in the world and displaying a different version of the website depending on region. Conversions are often a reflection of user experience. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site.

Design 94

Design Trends Marketing Websites B2B 94

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Seismic

APRIL 24, 2024

To do: Familiarize yourself with the program structure, curriculum, resources, and partners. Pitfalls to avoid: Be sure to include important stakeholders and involve direct leadership of your end users in this stage. Pay close attention to the resources they are using daily, like pitch decks or demos.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45

Bluetext

JANUARY 27, 2023

Here are several resources the Bluetext team has found helpful in gaining knowledge & certifications: Google Analytics Help Center : Being the authoritative voice in GA4 documentation, the Google Analytics Help Center is an unsurprisingly great place to start.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. How To Decide Whether or Not To Disable Comments Here at OptinMonster, we believe in doing what is best for our users, even if that means some extra time, effort or expense. Particularly when you are inundated by tons of spammy or low-quality comments?

Correlation 73

Correlation Lead Ranking Lead Scoring Traffic 73

BOP Design

DECEMBER 21, 2021

Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. B2B products and services tend to be more complex and specialized, so these types of content pieces are essential to educating a potential buyer or end-user. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Only B2B

FEBRUARY 28, 2024

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. This focused approach ensures you invest your time and resources in the most promising opportunities. Blindly searching for leads wastes time and resources.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. However, knowing which tool is ideal for your business is difficult.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. However, knowing which tool is ideal for your business is difficult.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Organic search is most likely job 1. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

BOP Design

MARCH 22, 2021

In addition to helping your prospects gather the necessary information they need to make informed decisions, it enables your firm to add fresh, unique content to your B2B website monthly – a practice that will improve your standings with search engines like Google and Bing. Designing Takeaways and Downloads. That’s a lot of time in one day.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

seo.co

JANUARY 1, 2023

The infographic is certainly not a new tool for those looking to boost search engine optimization. Infographics Contribute to Other SEO Resources. In fact, good research can pay dividends when creating an infographic and it can actually lay the foundation for further publications that draw even more users in.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Keep an eye on 3rd party sites and social media: Monitor other websites to find users who are talking positively about your product or service. Watch review sites for your industry and search social media platforms for the name of your company and product. Follow Up Politely 6.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Huptech Web

MARCH 1, 2024

This benchmark is based on studies and industry standards suggesting that users expect webpages to load quickly, and their satisfaction begins to drop as load times significantly increase beyond this threshold. Server Response Time When you search for a website, your browser sends a request to the server where the website is stored.

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52

Scoop.it

MARCH 2, 2023

Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Besides, blogs, specifically long-form ones, are a great way to build authority and rank on search engines.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Tiecas

MARCH 2, 2024

Have you heard the term zero-click searches ? A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Optinmonster

MARCH 7, 2024

While testing, I examined different factors like key features and use cases. Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Their support, too, was excellent, a testimony to their 100/100 user satisfaction score on G2. which adapts in real-time to user behavior. In a hurry?

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Walker Sands

FEBRUARY 8, 2022

Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports. million in pipeline from 250 sourced opportunities, +59% increase in organic search conversion rates and 4,028 MQLs. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Only B2B

FEBRUARY 21, 2024

By analyzing online behavior (website visits, search queries, social media engagement), intent data platforms paint a picture of who’s actively considering a purchase and what type of solution they’re looking for. Imagine personalizing content not just based on search terms, but on the user’s emotional state.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71