Resources, RSS and Social Media - B2B Marketing Zone

8 tips for writing a clear, effective social media manager job description

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media

Social Media Work Management Marketing Management Tips

How B2B Marketers Benefit From Social Media?

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms.

Paid Content

Paid Content Social Media Social Marketing B2B Marketing

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? JustUnfollow.

Social Media

Social Media Tools Buzz Media

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Social Media Success Starts with Listening

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

Social Media

Social Media Media Digg PR

Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

SEPTEMBER 30, 2020

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. If you are looking to maximize social sharing, your content needs to be more than just text.

Paid Search Agency

Paid Search Agency B2B Marketing Tools Content Marketing

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Fourth – what are the operational/resource concerns?

Social Media

Social Media Media Paid Content Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Eight best ways to use AI in martech in 2020

ClickZ

JULY 2, 2020

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. By using machine learning to tag assets, AI improves categorization, provides suggestions based on similarities, and offers advanced and refined keyword searches for users. 4) Managing social media accounts.

Marketing AI

Marketing AI Digital Asset Management Marketing Management Banner Ads

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. These start with searching for articles to analyze.

Marketing Management

Marketing Management Acquisitions Social Media Marketing Automation Services

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

markempa

AUGUST 5, 2012

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. A 50% connection rate with potential customers on LinkedIn. Company name.

Social Media

Social Media Top of Funnel Advertising Channels Lead Scoring

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Content Curation for SEO: How To Make It Work

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes? The Value of Networking.

Curation

Curation SEO Lead Scoring Lead Ranking

How to use social media for B2B

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Search tools can help you mine that data.

Social Media

Social Media B2B Thought Leadership Peer-to-peer Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. If you have a search engine on your website, look at a report that shows what people type into that box. Ask your customers directly.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media

Social Media Media API Twitter

How to use social media for lead generation

markempa

DECEMBER 30, 2008

I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success.

Lead Generation

Lead Generation Social Media Generation Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Incidentally, these internal links are also a SEO positive) 4. First, never blow off a post.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

How to Scale Your Link Building

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. There are an array of tools and resources you can use to study the competition, track their backlinks, and build custom profiles on their progress, but Scrapebox is one of the best.

Link Building

Link Building Ad Building Advertising Agencies Outreach

Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

JANUARY 18, 2022

It was a design feature implementation to better match search intent. When a user sends a search query for a specific entity, Google will scour the web to pull and analyze properly formatted information about that entity, and display it in an organized fashion on the right side of the screen. How the Knowledge Graph Is Changing Search.

SEO

SEO Google Optimization Lead Scoring

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media

Social Media ROI Lead Ranking RSS

The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

RSS

RSS Marketing Automation Services Work Management Marketing Management

Only B2B - Untitled Article

Only B2B

APRIL 19, 2018

Bookmarking websites, RSS, and others. Search Google for list-type content pieces. If a simple Google search isn’t fetching the desired results, try the advanced search feature of Google. Below the search bar and on the right side, you will find settings and tools. Click on Tools and select Advanced Search.

RSS

RSS Public Relations Demand Generation Agencies Custom Publishing

xiQ for Marketing | Demand Generation | Content Development – xiQ

xiQ

SEPTEMBER 25, 2019

Developing engaging content for marketing campaigns consumes a lot of resources and is very expensive. xiQ Workbench is a search engine, curation and content management system, all combined in one platform. Publish campaigns on your website using RSS. Generate RSS and PDFs to push through your own marketing channels.

Demand Generation

Demand Generation Lead Ranking Lead Scoring Demand

Starting a Blog for Your Business: Checklist

Sharpspring

NOVEMBER 10, 2022

It helps if you create a list of resources on how to create compelling content , how to stand out and how to brainstorm more content topics. You can keep adding resources to that knowledge base for you team to improve their writing skills. Set-up your Google Analytics, Search Console, and essential WordPress plugins.

CMS Development

CMS Development Business Blogger Lead Scoring

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

JANUARY 22, 2015

At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. We use a combination of resources for enabling our content marketing schedule internally and across client programs. Resources for assembling these resources and executing each phase of this step: List Curation.

Budget Programs

Budget Programs B2B Marketing Effectiveness Content Marketing

How to Get More Blog Traffic – Real World Data

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Social media is important.

Traffic

Traffic RSS Social Media Social Networks

Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media

Social Media Media Paid Search Agency Budget Programs

B2B Lead Generation Blog: Blogging & RSS Events

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS.

RSS

RSS Lead Generation Generation B2B Thought Leadership

Video Marketing Best Practices

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Make It Social.

Video Marketing

Video Marketing Practices Top of Funnel Work Management

Should Social Media Be Used as a Sales Channel? – The Ongoing Debate

Adobe Experience Cloud Blog

APRIL 17, 2011

by Maria Pergolino Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions. To build revenue, the question still remains: should B2B social media be used as a sales channel?

Social Media

Social Media Top of Funnel Advertising Channels Peer-to-peer

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Including at least three social sharing options boosted the rate to 11.2%

Social Media

Social Media Email Marketing Social Marketing Web 2.0

How to optimize your content publication process in Scoop.it

Scoop.it

MARCH 18, 2021

For them, broad categories might be content marketing, social media, project management, and email marketing. Share on your social channels. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. You can add: RSS feeds.

Process

Process Optimization Curation RSS

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Lee states, "Offering RSS feeds for groups of press releases creates some interesting opportunities for the distribution of optimized press releases and SEO.

RSS

RSS Press Lead Generation B2B Thought Leadership

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. They don’t have the time to sift through volumes of general search results.

Social Media

Social Media Social Marketing Media Planning

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS.

RSS

RSS Salesforce.com Lead Generation Sales Leads

Should You Outsource Your Social Media Efforts?

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media

Social Media Media Classified Ads Advertising Agencies

B2B Lead Generation Blog: 2 New RSS Feeds for the B2B Lead Generation Blog

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds.

RSS

RSS Lead Generation Generation B2B Thought Leadership

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results.

Online Marketing

Online Marketing Tools Campaigns Digg

Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

DECEMBER 12, 2019

These cheap or free online #contentmarketing resources can make you forget about those big conferences your travel budget doesn't allow you to attend. Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. Social Media Examiner.

Conference

Conference Content Marketing Top of Funnel Planning

Overcoming the 5 Barriers to B2B Social Media Marketing Success

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Once they do this, they will reap the rewards that come from successful B2B social media marketing practices. Be sure to allocate resources for follow-up.

Barriers

Barriers Social Media Social Marketing B2B Marketing

B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy?

RSS

RSS Lead Generation Generation B2B Thought Leadership

8 tips for writing a clear, effective social media manager job description

How B2B Marketers Benefit From Social Media?

Webinars

Trending Sources

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webinars

Social Media Success Starts with Listening

Should B2B Companies Invest in Content Marketing Tools?

7 Common B2B Social Media Marketing Mistakes

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Eight best ways to use AI in martech in 2020

Alterian Pushes Into Social Media Management with Techrigy Acquisition

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

Convince and Convert Blog: Social Media Strategy and Social Media.

Content Curation for SEO: How To Make It Work

How to use social media for B2B

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

How to use social media for lead generation

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Scale Your Link Building

Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

Why the volume and quality of interactions with customers has to pass for social media ROI

The Nine Best Reputation Management, RSS, and Social Search Tools

Only B2B - Untitled Article

xiQ for Marketing | Demand Generation | Content Development – xiQ

Starting a Blog for Your Business: Checklist

Social Media and B2B Marketing Do Pair Well

8 Steps To A More Effective B2B Content Marketing Program

How to Get More Blog Traffic – Real World Data

Why You're the Key to Social Media Success

B2B Lead Generation Blog: Blogging & RSS Events

Video Marketing Best Practices

Should Social Media Be Used as a Sales Channel? – The Ongoing Debate

Social Media with Email Marketing – is it the Super Combo?

How to optimize your content publication process in Scoop.it

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

Have Digital Marketing and Social Media Killed the Industrial.

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

Should You Outsource Your Social Media Efforts?

B2B Lead Generation Blog: 2 New RSS Feeds for the B2B Lead Generation Blog

20 Online Marketing Tools That Boost Campaign Results

Cheap and Free Alternatives to Content Marketing Conferences

Overcoming the 5 Barriers to B2B Social Media Marketing Success

B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

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