Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. In the past, content marketing used to be all about: Creating content.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Social media platforms and practices evolve constantly.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

FunnelEnvy

SEPTEMBER 4, 2023

This blog post will review three tried and true strategies to improve your demand generation. Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Click To Tweet Remember, demand generation is for the top of your funnel, where people notice and interact with your content.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Heinz Marketing

MARCH 23, 2022

Making content daily can be a struggle and it takes away time from larger tasks. To stay consistent you can build out social posts promoting your blog, or content resources that can be found on your website. Repurposing content can save time, help you spread awareness, and keep you consistent. one by one.

Work Management 113

Work Management Tools Deliverability Social Media 113

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Ahrefs and HotJar follow a similar framework to prioritize their blog content.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Hinge Marketing

SEPTEMBER 13, 2023

Highly Repurposable Modern marketing systems continue to grow in complexity. Therefore it’s imperative that marketers prioritize creating content that is repurposable. Download the Content Marketing Guide The Primary Challenge of Conducting Webinars If webinars are so impactful, why don’t more companies produce them?

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Metadata

AUGUST 16, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Ahrefs and HotJar follow a similar framework to prioritize their blog content.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. In 2005, only 5 percent of U.S.

Social Media 71

Social Media Media Tips Buyer Personas 71

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Community blogging sites. Should you focus on photos?

Social Media 145

Social Media Social Marketing Media Curation 145

Pam Didner

SEPTEMBER 21, 2022

Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites.

Planning 90

Planning Work Management Product Content 90

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. A video sitemap helps Google find new or changed content. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

ClearVoice

AUGUST 29, 2022

As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. Here are some reasons to prioritize scaling content in your next promotional boost.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. From marketing proposals to performance reports, your content will always look brilliant. Beautiful.ai

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Content4Demand

FEBRUARY 9, 2021

Well, I’m here to tell you that when you invest in a podcasting strategy and develop a consistent calendar, you give your team a wealth of new content and insights that you can reuse in the long term. Here are some quick ideas to repurpose podcasts: Transcribe Podcasts for Episode Pages.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Hinge Marketing

MARCH 1, 2023

Content is still king… but is that reign coming to an end? With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. Write more blogs. Consider hosting free webinars.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . There’s no greater sorrow than that of a piece of unshared content. Your contents’ lifespan doesn’t come to an end once it’s published. Blog Teaser. LinkedIn Groups .

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. The biggest challenge here is building a content strategy at scale.

SEO 85

SEO Top of Funnel SERP Content 85

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Sprout Social

FEBRUARY 8, 2023

They’ve also created content for America Recycles Week, Life-Changing Injury and Fatality Elimination (LIFE) Month, and Forest Products Week, tapping into holiday tie-ins year-round. Hologic, a healthcare testing manufacturer focused primarily on women’s health, puts a face to their brand on LinkedIn.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. That’s where community-driven content comes in. Community-driven content is defined by its name: content created by you but driven by the input of your community.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Teams usually face this problem as a result of inadequate resources or out-of-touch management. This is disheartening for teams who have engaging, top-quality sales enablement content ready to share. Go too narrow, and you won’t have enough people to reach out to.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Marketers are told time and time again to create “unique” content. And “personal” is the keyword here.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

The ABM Agency

MAY 16, 2023

By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams. Actionable tip: Use tools like LinkedIn Sales Navigator or industry-specific databases to gather insights about your target audience’s professional background and interests.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Wondering how to promote your website for free? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Despite spending my entire career in SEO, I think that most companies should start with smart paid marketing as they build out their content and organic search strategy. LinkedIn Twitter. Rena Gadimova – Senior Content Marketing Strategist at Adobe. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90