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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice.

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Open-source MMM vs strataQED

ScanmarQED

A ren’t open-source platforms more flexible/ cu s tomizable? Firstly, many of the open-source offerings are great initiatives which include some innovative techniques. Being open source, they offer the promise of flexibility via customizing the code and transparency via reading the existing code.

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Working From Home Video Resources

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some useful resources you may not have run across. The post Working From Home Video Resources appeared first on Biznology. Web conferencing. Screencasts.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? What is an open-source CDP?

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Employee Resource Groups: Putting Diversity & Inclusion into Action

Zoominfo

Membership in each group is open to everyone. From there, the team of ZoomInclusion trailblazers drafted an outline and sent it to the CEO for feedback. Soon after, formal groups began taking shape and the program was off and running. ZoomInclusion has become a core part of ZoomInfo’s culture.

Resources 130
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How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department.

Resources 149