Who Are B2B Creators and Why Do They Matter?
Marketing Insider Group
APRIL 15, 2024
We’ve all seen the impact of YouTube stars and TikTok influencers. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. The creator economy has really changed everything. Image Source: Inc.
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