Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Conversica

MAY 4, 2020

In that effort, we gathered a handful of articles and resources pertinent to business leaders looking to push forward despite the current crisis. MarketingProfs: “ Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do by Tom Cunniff, Mike Cucka. Wall Street Journal: “ Context Is Key When Leading Virtually ”.

Resources 64

Resources B2B Thought Leadership Lead Scoring Lead Ranking 64

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? What is B2B Marketing Automation? B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. What are the Benefits of B2B Marketing Automation? Guest post by Eduard Klein.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What would happen to my employment status if I happened to move to a new state?” . What worked for years suddenly seemed irrelevant. What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. What about the customer experience?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

APRIL 23, 2024

What’s the Scoop on ROI for Email Marketing? Calculating Your Email Marketing ROI: What to Keep in Mind The return on an investment is calculated by deducting the investment’s beginning value from its ending value. Guest post by Eduard Klein. That’s a 3600% return on investment results from email marketing initiatives.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Hubspot

FEBRUARY 6, 2020

Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.” Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them.

Resources 77

Resources Rules Allocation Work Management 77

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Conversica

MAY 31, 2021

These are especially helpful for customer-facing teams—such as Marketing, Sales, and Customer Success—who need to engage contacts in conversations that drive them towards the next best action, but simply do not have the capacity to do so on their own. For instance, B2B organizations tend to have longer sales cycles than B2C companies.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

BenchmarkONE

APRIL 8, 2020

In this article, I’ll walk you through how to grow and manage large content teams, including the strategy I use to get my content to rank on Google. Once you have established what you want to achieve, you can then go into more detailed planning, like audience segmentation, content curation, and content repurposing.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Sana Commerce

APRIL 25, 2024

Your online channel should help drive sales and gather insights to support your commercial teams and ensure your business thrives. Internal Team Efficiency If your sales and customer service reps are acting as part-time account managers, your web store can be doing better to save them time.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Scoop.it

JULY 5, 2022

It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. As a brand, it is your job to get over your ego and what you perceive are your main needs – to promote your product or service. Know Your Audience.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Don’t know what to offer as a lead magnet? Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Here's what they said. In all fairness, this question surrounding blogs is not without reason. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. Dive into full courses or sample individual lessons depending on what you’re looking to find out. The veritabel cream of the crop when it comes to video resources (especially free ones).

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. When you sit down to write, what are some of the questions you ask yourself? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Come up with the purpose of your enterprise blog.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. A competitive analysis can also highlight what topics or tactics are especially successful for others.

Planning 118

Planning Allocation Process B2B Marketing 118

BenchmarkONE

JULY 8, 2020

There are a lot of advantages to having a company blog. But to get to a point where your audience relies on and looks forward to reading your blog content requires taking specific steps and a bullet-proof strategy. Let’s go over the steps needed to turn your blog into an industry publication. . Establish Blog Guidelines.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. Here’s a list of 6 top-notch (and totally free) learning resources for any B2B marketer.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Convince & Convert

DECEMBER 15, 2023

What is social media SEO? By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management. Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Only B2B

FEBRUARY 15, 2023

This could include meetings between companies to discuss sales, marketing, or strategic partnerships. The goal of B2B appointment setting is to initiate productive conversations between businesses, in order to increase sales and build strong business relationships. Before we proceed, lets see what do appointment setters do?

Enterprise Management 127

Enterprise Management Work Management Cold Calling Marketing Management 127

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. What is your current brand perception? Look for industry benchmarks to gain insights into what your competitors are spending on marketing. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97