KoMarketing Associates

SEPTEMBER 8, 2016

Marketers can only do so much with the resources they have, and B2B marketers will only be able to create relevant, personalized experiences when they can dedicate the resources. Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

TrustRadius Marketing

OCTOBER 13, 2022

Understanding, managing, and leveraging data is a crucial task for any modern business. It also poses new challenges around data analytics and management for SMBs and enterprises alike. It also poses new challenges around data analytics and management for SMBs and enterprises alike. Structured vs. Unstructured data.

Enterprise Management 98

Enterprise Management Work Management Analysis Classified Ads 98

Hubspot

MARCH 7, 2019

As a psychology minor, I've always been interested in the science behind behavior and thought. Additionally, we've linked resources at the bottom if you're interested in reading individual posts from this series. Asch's conformity experiment , for instance, taught me the power and influence of groupthink.

Thought Leadership 66

Thought Leadership Urgency Marketing Case Studies Tactics 66

Vidyard

JANUARY 5, 2021

How can we make the most of our sales resources and cut the cost of selling? We’re failing to close sales. We’re missing targets. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

SpotMe Blog

SEPTEMBER 8, 2023

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Have you seen our A/B testing experts and CRO influencers posts? Create a second brain.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Vidyard

JANUARY 5, 2021

How can we make the most of our sales resources and cut the cost of selling? We’re failing to close sales. We’re missing targets. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Televerde

APRIL 11, 2019

It takes a while for it to sink in. We are at the White House. But not for the tour that anyone can secure through our state senator or congressperson. We’ve been personally invited by the Office of the President of the United States to celebrate the passage of the First Step Act —the most aggressive criminal justice reform legislation of our time.

ROI 89

ROI Lead Ranking Act-On Work Management 89

Vidyard

JULY 30, 2018

We just have too many resources at our fingertips to do thoughtless outreach. Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. And rightfully so.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Heinz Marketing

OCTOBER 12, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Vidyard

JANUARY 5, 2021

How can we make the most of our sales resources and cut the cost of selling? We’re failing to close sales. We’re missing targets. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Convince & Convert

MARCH 10, 2015

How satisfied are you with the way you manage your content right now? It’s time to eliminate the inefficiencies and manual processes that come from managing a ton of different content plans. We had a blogging editorial calendar in an online tool. But you just don’t want to change what you’re doing.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Hinge Marketing

MARCH 16, 2015

From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Search Engine Optimization (SEO) Your firm’s visibility online impacts your overall reputation, the number and quality of leads you generate, and much more. That’s good news, right?

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Unbounce

SEPTEMBER 16, 2021

So, yeah—businesses bid high numbers to play. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. But that doesn’t mean you can’t play too.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Tony Zambito

FEBRUARY 28, 2016

This in vogue approach has led to attempts to make an “automated science” out of the B2B marketer’s view of the buyer’s journey. When you also factor in multiple channels or platforms, this number perceivably can go to 80 to 100! Thus, such companies can wind up with devoting resources towards developing over 500 content creations!

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Heinz Marketing

DECEMBER 17, 2018

We were thrilled this last time to talk to David Priemer (a repeat guest) in an episode called, “ Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota “ To get a glimpse of our conversation, enjoy this excerpt: Matt: if you think about it like science, there’re scientific systems.

Sales Management 55

Sales Management Top of Funnel Work Management B2B Sales 55

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

Hinge Marketing

FEBRUARY 9, 2017

Deciding what to include in those numbers, however, can be tricky. From Dark Art to Science. With the advent of online marketing, we at last have real numbers to work with, and we can see — often in real time — how people respond to a marketing campaign. Sometimes things went well, sometimes not.

Work Management 48

Work Management Marketing Management Service ROMI 48

PureB2B

SEPTEMBER 24, 2017

Bottom line, your B2B competitors are successfully using ABM, and if you haven’t adopted this strategy yet, you may get left behind. Don’t waste your resources on the smaller fish. 2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Hinge Marketing

JUNE 24, 2015

People appreciate firms that have a voice behind the brand and provide one-on-one interaction. And you can see what blogs or publications they’re reading. Finding these influential professionals can be difficult, but social media monitoring makes the challenge more manageable. That advantage is social listening.

Social Media 48

Social Media Work Management Marketing Management Linkedin 48

Convince & Convert

DECEMBER 29, 2015

How satisfied are you with the way you manage your content right now? It’s time to eliminate the inefficiencies and manual processes that come from managing a ton of different content plans. We had a blogging editorial calendar in an online tool. But you just don’t want to change what you’re doing.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Heinz Marketing

SEPTEMBER 26, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. They knew the functions behind it, but the phrase, the sort of category of sales enablement really hadn’t taken root yet. By Matt Heinz , President of Heinz Marketing. I’m your host, Matt Heinz.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Webbiquity

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. . It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. So what makes Google+ special?

Google 100

Google Tips Digital Asset Management Best Practices 100

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? Determine where you'd like to improve these numbers, and start to think about how you can do so. Increasing the number of certifications held by each student (HubSpot Academy). What is growth hacking? Set achievable goals.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Onalytica B2B

SEPTEMBER 16, 2015

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Below is our conversation with Justin. ––. What are some of your responsibilities?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Marketing Operations tracks leading indicators to manage turbulence.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is episode number 11 of Social Pros. This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Adobe Experience Cloud Blog

MAY 20, 2011

by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Tell me a bit about why you decided to perform some research into marketing analytics.

Analytics 48

Analytics Enterprise Management Organization Marketing Management 48

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. The average number of followers for these businesses is 3,572. The average number of followers for these businesses is 3,572. Of those, 24 have disappeared or been acquired. How popular are they on average?

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

ConvertKit

APRIL 29, 2021

First, you need to be able to manage the workload. You’ve been tossing around the idea of a paid newsletter lately, but you aren’t sure if you can pull it off. It’s not a lack of ideas you struggle with—it’s finding enough hours in the day to bring them all to life. But then a twinkle of doubt floats across your peripheral. But guess what?

Newsletter 133

Newsletter Broadcasting Curation Top of Funnel 133

SpotMe Blog

JUNE 28, 2023

92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. With webinar marketing, you’re no longer limited by a 60-character email subject line.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Terminus

JULY 18, 2018

As Stevie recalls, his middle school was one of the unlucky schools that was “left behind” in the No Child Left Behind Act of the early 2000s — leaving him and the other students without crucial educational resources and funding. It’s about showing how all of us are more than what we look like and what positions we hold.

Work Management 20

Work Management Marketing Management Software Training 20

Hubspot

JANUARY 14, 2021

For most of the day, you've heard hardly anything except for the occasional click-clack of keys to commit some fruitless inspiration to your blog post and the intermittent spells of grating silence that came after deleting everything you jotted down. It's 4:45 PM. And you can feel the effects of the caffeine slowly waning.

Tips 101

Tips Consulting Case Studies Paid Search Agency 101

Hubspot

MAY 21, 2012

This is a guest post from Steve Lazuka, founder of Interact Media , the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert. Even more difficult, most agencies don't have the budget and management resources to maintain a staff of in-house writers. Outsource it!

Paid Search Agency 28

Paid Search Agency Sample Work Management Content 28