Marketing Insider Group

DECEMBER 18, 2023

Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. It is a deliberate attempt to see through your customers’ eyes and gain a deeper understanding of who they are, the challenges they face, and why they might take action to seek out your solutions.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

ClearVoice

JUNE 7, 2022

This is why FAQs make excellent blog content, especially during the content ideation process. Here’s how you can turn FAQs into compelling blog content and how they can play a primary role in topic clustering. Here’s how you can turn FAQs into compelling blog content and how they can play a primary role in topic clustering.

FAQ 98

FAQ Content Education Trust Marketing 98

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Image Source: MRB IT Solutions Now, how do we create the right messages? This is similar to the critical selling tool, ideal customer profile. This approach is changing the game. First off, we listen.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Hubspot

FEBRUARY 6, 2020

Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.” Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. And how can you turn it into actionable solutions?

Resources 77

Resources Rules Allocation Work Management 77

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Vision Edge Marketing

JANUARY 30, 2024

This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer. From product development to marketing campaigns, data-driven insights enable businesses to allocate resources effectively and make decisions that are more likely to yield positive outcomes.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

JULY 28, 2015

You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. 15 Resources To Help Your Personal Branding Tune-up. How to use social media to teach vs. sell to help you build your brand. How to tweet .

Resources 100

Resources Personalization Brand Identity Branding 100

ClickDimensions

DECEMBER 28, 2023

Wasted Resources When sales and marketing teams operate independently, they may duplicate efforts or invest resources in campaigns that aren’t synergistic. Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Scoop.it

JULY 5, 2022

Once you make this shift, you can expect to see the results you were hoping to achieve with the hard sell. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. She has thus created a super-helpful blog post that tells her audience how to make one and provides a handy checklist.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. You’re more likely to sell a solution with the right content than with aggressive sales tactics. How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Tiecas

FEBRUARY 5, 2024

These challenges are common among companies of our size and often require strategic solutions to overcome. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Instead, sales leaders must rely on data and analytics to guide their selling strategy. Today’s blog post gives you the five key steps to develop a data-driven sales strategy.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Oktopost

OCTOBER 8, 2023

They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors. Social selling is a sales strategy that focuses on building relationships with potential customers on social media platforms through your revenue team’s networks.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Zoominfo

JANUARY 11, 2021

Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Customer pain points are extremely diverse — different people in different roles will face different challenges and therefore require different solutions. Why isn’t your current solution working for you?

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Conversica

JANUARY 19, 2021

Organizations want the right solutions to match their needs and simply do not have the time, resources, or energy to onboard shoddy technologies that need to be replaced in the near future. For instance, the most robust solution might be highly technical. Or the solution easiest to deploy might have limited customization.

Conversion 52

Conversion Work Management CAN-SPAM Organic Leads 52

SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps. Sales Hacker. Challenger.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Biznology

DECEMBER 14, 2016

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. I love resources–and I’ll connect with someone that can be resourceful to me. But I’m not going to invest in a resource. Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

The Lead Agency

FEBRUARY 12, 2023

Blog posts and thought leadership for B2B social media marketing If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar. Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Sana Commerce

FEBRUARY 19, 2023

More companies are looking to integrated e-commerce solutions to mitigate this risk. Certain e-commerce platforms will also enable you to consolidate offline and online purchasing history to target customers with tailored promotional messaging, incentivizing upsell and cross-sell further. #3-

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

Engagio

JANUARY 16, 2024

He emphasizes understanding the buyer’s perspective and providing transparency about a solution’s fit and flaws. Director of Solutions Engineering at ServiceTitan, shares insights from his career journey in sales and leadership. ” Unleashing the Power of Customer Experience Optimization Derek Hall, Sr. .”

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Only B2B

FEBRUARY 15, 2023

Without initially conversing with a prospect, selling won’t even be feasible. Some of the most common reasons include a lack of internal resources, a lack of in-house expertise, and the need to focus on core business functions. There are several reasons why a business might choose to outsource its B2B appointment setting efforts.

Enterprise Management 127

Enterprise Management Work Management Cold Calling Marketing Management 127

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. They want to discover solutions and make purchase decisions without being marketed or advertised.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesIntel

FEBRUARY 19, 2024

Competition from alternative solutions and an increasing number of suppliers. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Oktopost

APRIL 9, 2024

Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post! This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. It involves selling directly to the consumer, thus bypassing retailers, wholesalers or marketplaces. blog posts, articles, videos, etc.), Estimated reading time: 7 minutes. Get MarTech!

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! Additionally, integrating a blog section on your website can be beneficial for building authority and credibility in the pest management industry. Your website serves as a virtual storefront, representing your brand and attracting potential customers.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78