Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Host virtual conferences, trade shows, job fairs, and more. Image credit: Teooh.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? What makes a good lead magnet?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Check out this post on blog frequency.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases.

Product 257

Product Effectiveness Template Marketing Automation Services 257

BenchmarkONE

MAY 4, 2021

While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. . Blogging is a mainstay strategy. Benefits of Blogging.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Webbiquity

MARCH 2, 2021

Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Large, in-person events should be happening again by this fall, and for large, complex live event production, G2Planet offers a superior combination of functionality and service.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. And, even more puzzling, why do 13% of them not know whether they measure it? The more similar those companies are to yours, the better the estimate. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

SEPTEMBER 11, 2023

The personalized images created could not have been duplicated by even the most seasoned graphic designer. Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ChatGPT 4, which requires a subscription, has the ability through various plugins to include more recent web data.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. This tool aims to make HubSpot’s software more interactive and user-friendly. Writing emails. Whether you’re prospecting or setting up an email workflow, it’s faster than ever.

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. They enable businesses to nurture leads, send automated follow-up messages, and segment their email lists for more relevant communication.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 2, 2021

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. It can help you build authority online so more people find your website and become leads and customers. It will also help you create more holistic and connected customer experiences. Quick Takeaways.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

FEBRUARY 21, 2023

Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. NLP technology has improved to the point where it can more accurately give users results despite the many ambiguities of human language—idioms, sarcasm, metaphors, and so on.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

BenchmarkONE

MAY 4, 2021

While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. . Blogging is a mainstay strategy. Benefits of Blogging.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

ClickDimensions

OCTOBER 24, 2023

Limited resources and workforce often make it challenging to keep up with the demands of content creation, coding, and search engine optimization (SEO). Efficient Content Creation with AI Content is king in the online world, but creating high-quality, engaging content consistently can be time-consuming and resource intensive.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Hubspot

FEBRUARY 23, 2021

When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead?

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Vidyard

OCTOBER 28, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Produced Video Trends by Industry 1.4.1 Average Number of Produced Videos Per Company by Industry 1.5 Average Number of User-Generated vs. Produced Videos 1.2 Produced Video Trends by Industry 1.4.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Want it to completely rewrite an older blog post? No problem.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Madison Logic

JANUARY 3, 2024

Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency. When it comes to ABM, which requires a deep focus and understanding of key accounts and buying committee member behaviors, there’s no room for error.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. How to build your email lists the right way Building an email list is an important step in any marketing campaign.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Databases can become quickly outdated and sending information to the wrong person, or to someone who is no longer there, is a waste of time and money. It could almost be said that companies can’t afford not to ensure their contacts are verified.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Databases can become quickly outdated and sending information to the wrong person, or to someone who is no longer there, is a waste of time and money. It could almost be said that companies can’t afford not to ensure their contacts are verified.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

DealSignal

FEBRUARY 18, 2024

There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Teams usually face this problem as a result of inadequate resources or out-of-touch management. Converting prospects into customers is typically more seamless compared to other leads, as they are primed for your message and offerings.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

New North

MAY 8, 2023

Correctly defining and targeting your ICP is more than just logic or guesswork, though. Start collecting data through customer feedback, email reports, website analytics, market research, and so on. Over time, your approach will evolve and become even more personalized to potential buyers. It’s also about data analysis.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals.

Template 73

Template Video Marketing Work Management FAQ 73

Rev

AUGUST 2, 2023

That said, there are certain tactics and strategies that can help you become more successful at prospecting. Then we’ll end by looking at specific prospecting techniques that can help you secure more leads and close more deals. Yes, there are some key ingredients like patience, persistence, persuasion and hard work.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Porch Group Media

NOVEMBER 10, 2021

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. The Power of Email Marketing. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. Every brand produces content in some form or fashion. More specifically it helps you: Track progress. What is your brand’s voice/personality?

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

nDash

MARCH 29, 2022

Welcome back to the nDash blog! It’s helped to reinvigorate me a bit, pull more enjoyment back into my work, and inspire a lot of new ideas for where my own business can go this year. As a one-person agency, how do you see yourself supporting more businesses as you continue to grow? Almost famous.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Animalz blog

APRIL 18, 2023

Personalizing ABM campaigns. Technology is an arm’s race, and there are more dollars flowing into content generation than content detection. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? It’s amazing how the perceived risk profile of gen-AI keeps changing so quickly.”

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125