The Marketing Blender

NOVEMBER 30, 2023

In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. Without a clear strategy, you might be wasting your resources on tactics that don’t align with your goals. You’re not alone. What are their pain points and needs?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Navigate the Channel

JANUARY 10, 2024

Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. No second page. No deep dive.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

BOP Design

JANUARY 25, 2022

While some of the information, like users and pageviews, is fairly straightforward, other metrics help you get a better understanding of how visitors are interacting with your website and where you can improve their experience. Bounce Rate is the rate at which visitors leave your site after only viewing one page. Bounce Rate.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. So, drawing the straight line between the new lead to revenue is the uphill task.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets. It typically includes free, ungated resources like blog posts, webinars, and podcasts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Brandpoint

JULY 14, 2023

By tracking these metrics you can gain insights into the effectiveness of your social media campaigns and their contribution to your overall ROI. Engagement Metrics: Analyze metrics like likes, comments, shares and clicks to evaluate audience engagement and interest in your products or services.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Spiralytics

SEPTEMBER 11, 2023

This blog will serve as a comprehensive guide for marketers who want to know more about the cost of running Facebook Ads in the Philippines and the factors that affect its price. This metric calculates the average amount you pay for each click on your Facebook ad. But is the impact of Facebook ads really worth the cost?

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. pricing page, case studies). Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most. The idea is to expose TOFU prospects.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Sana Commerce

NOVEMBER 28, 2023

But what exactly is this enigmatic metric, and why is it of paramount importance to your online business? Regularly update and improve your product and landing pages Think of your landing pages as the front door of your online store. Studies have shown that page load times can significantly impact your bounce rate.

Optimization 52

Optimization B2B Business Conversion Rate 52

Anteriad

MAY 31, 2023

Allocate appropriate ABM funds, time budget, and other necessary resources. Set a regular meeting cadence so that everyone is on the same page and updated on any developments. These customers are the ones you’ll target with dedicated time and resources. This will be helpful for the team to effectively connect and communicate.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

BOP Design

JULY 30, 2021

Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. Optimize landing pages: Design dedicated landing pages with compelling copy, clear calls-to-action, and minimal distractions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). Regardless of where your content lives or lands, there are two unifying features that define a good content marketing strategy — relevancy and quality. Marketing analyst : Tracks and reports content marketing performance metrics.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot uses a drag-and-drop page builder. HubSpot Certifications HubSpot offers a slew of educational courses and resources.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Sage Marketing

OCTOBER 4, 2021

It is highly recommended to add a dedicated pop-up form to the top 4 pages people visit on your website: homepage, blog, pricing, and product page. Link your CTA (Call To Action button) to a Dedicated Landing Page . One of the key elements to a landing page is the CTA (Call To Action button).

Startups 98

Startups Paid Content Lead Scoring Lead Ranking 98

Schubert B2B

JULY 14, 2023

An SEO audit focuses on such metrics as keywords, backlinks, and page speed. When pitching ideas, remember about your target audience and what types of content they tend to respond better to (ebooks, explainer videos, blog posts, interactive tools, etc.).

Inbound Marketing 62

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 62

Scoop.it

NOVEMBER 2, 2023

This proactive approach empowers businesses to make well-informed decisions regarding inventory management, production schedules, and resource allocation. Optimize User Experience Closely monitoring user behavior is a great way to identify potential challenges customers might be experiencing.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

KoMarketing Associates

MARCH 7, 2017

However, these are only two of the many metrics demonstrating performance of B2B SEO initiatives. So what are the SEO performance metrics your B2B organization should consider? Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis. Landing pages receiving traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Convert

AUGUST 12, 2020

These micro conversions such as bounce rate, average time on page, scroll depth and page views can be combined to get a sense of how engaged your visitors are on your website. User Engagement Metrics are Useful. For example, high bounce rate on an important landing or product page will adversely affect conversions.

Paid Search Agency 84

Paid Search Agency Tagging Click Rate Content 84

Conductor

APRIL 29, 2022

At C3, he’ll be co-hosting a fireside chat entitled The Power of Real-Time Technical SEO for Your Site’s Health (and Bottom Line) , where he’ll talk all things technical SEO and the new power metric of real-time website monitoring. If you’re a loyal reader of our blog, you’ll recognize Kathryn. He’ll be hosting 30|30 Live!

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. The first page of search engine results gets far more clicks, and organic search traffic is free.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

The ABM Agency

MAY 16, 2023

By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams. We will also cover implementing custom reporting KPIs in ABM campaigns such as adjusting outreach strategy based on performance metrics and tracking success using CIS metric.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Convert

JULY 28, 2021

Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text). Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

Brandpoint

SEPTEMBER 17, 2020

Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. When you write any content — from blog posts to CTA buttons — keep these profiles in mind. Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Zoominfo

MAY 20, 2019

What resources or reports should each attendee review prior to the meeting? By the end of the meeting, you have determined that you’ll need to produce a blog post, a short video, several social media posts, and an email campaign in order to increase traffic and conversions on the product landing page.

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Adobe Experience Cloud Blog

JUNE 30, 2016

The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., But modern SEO hasn’t been the easiest thing to confine to a static set of metrics. Maximizing your SEO opportunities, and providing reports that executives actually care about, means focusing on the right metrics: 1.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

NetLine

DECEMBER 18, 2023

Once you’ve gathered an assortment of buyer-level intent data, it’s time to analyze and segment those metrics into something more actionable. Leads in the early stages of their customer journey will land at the top of the funnel, whereas those who are both problem and solution-aware can be fast-tracked to the bottom of the funnel.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

seo.co

FEBRUARY 8, 2023

Time is probably not on your side, especially if you don’t have the necessary resources to run a team of Internet marketing specialists. SEO requires significant chunks of time and consistent labor to achieve first-page ranking on Google. If that’s the case, you would probably benefit from professional SEO services.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

Zoominfo

OCTOBER 5, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. pricing page, case studies). Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most. The idea is to expose TOFU prospects.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Scoop.it

JANUARY 28, 2021

Tools to create landing pages. Landing pages help you leave a deeper impact on your prospects and customers. You can use tools like Unbounce, LeadPages, and Instapage to create beautiful landing pages. You can try out Mailchimp if you are looking for free landing page creation tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Scoop.it

OCTOBER 25, 2022

Getting your content on the first search results page is vital, as 75% of people never scroll past the first page. The type and quality of content also matter; the average first-page result on Google is around 1,400 words. So, there’s an optimum length in getting on that first page. Review Technical SEO Metrics.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

NuSpark Consulting

AUGUST 23, 2018

To understand this concept, let’s look at some content marketing tactics, their goals and the metrics for monitoring them. Guest Blogging. With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. Metrics to Track. But that’s a subject for another blog post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100