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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. We’ve got something different. Finding the right information is tricky.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations. Much has changed since ChatGPT’s release.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

My personal thoughts and experiences as an industrial marketer and consultant. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” But I’m not just another marketing consultant. Need proof?

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What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?

Salesforce Marketing Cloud

Think about the last time you watched a football game. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins.

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15 cutting-edge tools every B2B marketer should know

Martech

Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. Widely used by publishers and event organizers, it will work well in tech and industrial categories.