KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. How to Create Content People Actually Search For.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Page Speed. Cost vs. Benefit.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

ClearVoice

JANUARY 26, 2024

Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. They want to discover solutions and make purchase decisions without being marketed or advertised. They want to be informed and educated about brands, products, and services.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. We made the decision to communicate what we are doing as a system, instead of talking about ourselves. Perseverance.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Oktopost

APRIL 9, 2024

Benefits of B2B demand generation If you still need convincing that B2B demand generation is worth pursuing, here are some of its key benefits: Greater brand awareness- Demand gen will make your brand name more recognizable and create positive associations with potential buyers. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Vision Edge Marketing

DECEMBER 7, 2021

ways to save money or make more money . One of the first things we do when designing a new website is to plan out the sitemap. They do this knowing that the visitor is ready to buy something and doesn’t want to waste time hunting for those options. What specific call-to-action do you want the visitor to take?

Design 214

Design Work Management Marketing Management Planning 214

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

seo.co

DECEMBER 2, 2022

But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). Increasing domain authority and organic traffic. When it comes to link building for SEO , measuring results can be nebulous. low quality link directories).

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you stay consistent? How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. A blog style guide, of course. Why Do You Need One? So let’s talk about building one.

Personalization 75

Personalization Guidelines Template Rules 75

seo.co

DECEMBER 2, 2021

If you’ve tried your hand at search engine optimization ( SEO ) for your clients but you haven’t quite gotten the results you wanted, or if you find your agency strapped for resources, you might consider outsourcing your client’s SEO. You can save money in most cases. Save money. Free up internal resources.

SEO 98

SEO Advertising Agencies Paid Search Agency Enterprise Management 98

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Unbounce

NOVEMBER 14, 2021

It’s not like you have free money to give away to draw ’em in. . Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Elaine Ip Every time the new year comes around, I clean. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. To make things easier, I’ve compiled a Cliff Notes version of our top performing blogs.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Hubspot

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. CRE Online Blog. Learn about real estate tax laws, appraisals of specific home types like senior housing, and even how to balance parenting with a real estate career.

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Scoop.it

SEPTEMBER 28, 2022

You’ll get ideas for your own content curation strategy while also seeing how other marketers are driving results with this approach. To make sure that her audience visits the website, tries the online tutorials, and engages with the community, she sends weekly newsletters. Engage your community with curated community content.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

seo.co

NOVEMBER 22, 2021

Under the right conditions, WordPress sites can earn a powerful domain authority and rank high on search engines. With over 65 million blogs and websites created on WordPress and companies like CNN and TechCrunch using it, it’s no wonder that developers and marketers alike recommend it to their clients and colleagues.

CMS Development 105

CMS Development Industry CMS SEO Paid Search Agency 105

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

The Marketing Blender

APRIL 17, 2024

This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products. This is all about data.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. How to start an e-commerce project: Follow these 10 steps! What do I want to achieve by starting an online store?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Markempa

AUGUST 19, 2021

Influencers feel the pulse of the marketplace, and you can learn how you’re perceived and what messaging works in the market by talking to people who live and breathe within each space. Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. What can we do to improve?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

ClearVoice

JUNE 22, 2021

Direct readers to additional resources they might enjoy. If people know you best for begging for links, you’re doing something wrong. But you’ll probably notice that people who make a living out of SEO are very earnest about referring to links as backlinks. Why do you need links? What are quality links anyway?

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. You’ll find lots of resources and ideas if you want to dig deeper. You’ll find lots of resources and ideas if you want to dig deeper. What do you enjoy doing?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Annual rankings. Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ClearVoice

JULY 18, 2022

But how can marketers ensure teams across different departments (e.g., A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. How does digital asset management work?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Adobe Experience Cloud Blog

JULY 9, 2020

Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. Once you get that data, how do you make it work for you?

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Top Rank Marketing

SEPTEMBER 4, 2023

“As the stakes continue to rise, the B2B marketers who prove up to the challenge will be the ones who are able to transform these challenges into opportunities through innovation.” — Harry Mackin of @TopRank Click To Tweet Of course, in order to do that, we’ll have to acknowledge and confront those challenges head on.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Starting a blog for your business is simple.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Adobe Experience Cloud Blog

JUNE 15, 2017

From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”. They were never interested in the “read-it-do-it” way of doing things.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Scoop.it

JUNE 29, 2021

That being said, there are some ways you can make the process of managing and growing your website less time consuming. The problem is that keeping a website loaded with content requires time and money. Herein lies the power of integrating a news feed into a website or blog. Increased authority. Read on to learn more.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

The Marketing Blender

MAY 17, 2022

Resources. . You will also have to understand what information they may need when making a purchase and how you can pull them into your website to check out the different content, products, and services you have to offer. . For example, are they primarily internet-based when they do research about sales? Our Services.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

seo.co

MAY 2, 2021

This makes link building essential on your to-do list when optimizing your site for search result dominance. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. But that makes it a long-winded and time-consuming proposition. So don’t give up just yet.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98