Webbiquity

AUGUST 18, 2020

Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs. An online conferencing solution for conferences, trade shows, job fairs, team meetings, and training.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

MARCH 31, 2020

Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment. Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Marketing Insider Group

SEPTEMBER 17, 2020

About the same percentage of CMOs report dissatisfaction with their jobs. Only 17% of marketing chiefs have work environments that encourage a transformative approach to their job. When pressed for results without ample resources, many CMOs might feel like they’re just reinventing the wheel. True innovation is a must.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Marketing Insider Group

APRIL 12, 2021

Whether the lead is qualifiable or not, you’re still paying. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. You have to be able to attribute the event to an actual sale, which can be tricky. Investment is for resources, not ad dollars.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Leverage relationships, strategic ads, and free resources to maximize your budget.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

InsightSquared

OCTOBER 15, 2018

When I think about sales operations, there is no defined route to take. In fact, my fellow ops colleagues have come from a variety of backgrounds: business majors, former teachers, sales reps turned ops pros, and more. With no clear path for sales operations, though, how can we get ahead? You name it, I’ve probably seen it.

Work Management 275

Work Management Marketing Management Thought Leadership Barriers 275

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ClearVoice

JANUARY 26, 2024

Below, we’ll dive into the strategic importance of content marketing within the broader marketing ecosystem and why marketers and business leaders should invest in high-quality content to enhance both organic and paid marketing efforts. Show your fellow business leaders how each piece of content pays dividends over the years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JANUARY 6, 2022

Their job is in their job title. They create videos, photos, graphics, informational resources, blog content, etc., Their content is professional and high-quality because creating that content is the sole purpose of digital creators. This might be a blog post, a video, a podcast episode, etc.

High Quality Lead 127

High Quality Lead Intent Social Media Promotion 127

FunnelEnvy

MAY 1, 2023

But the saying itself speaks to a problem at the heart of many marketing departments: it’s just tough to know which of your marketing campaigns are successful and which are a waste of time and resources. For marketers today, a significant chunk of their resources go towards creating content. But what’s actually in all that content?

Top of Funnel 76

Top of Funnel B2B Funnel Advertising Digital Marketing Funnels 76

Zoominfo

SEPTEMBER 16, 2018

Yet, despite the hard work it requires, talent mapping pays off in the long run. Talent mapping helps businesses plan and secure the necessary resources for a role before the vacancy even exists. Talent mapping helps businesses identify star performers and high-potential employees. Keep reading to learn more!

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Heinz Marketing

NOVEMBER 3, 2020

It can also be the most rewarding aspect of your job. As a marketing manager, you would supervise the promotion and sales of products, services, or ideas offered by a business. It would be your job to increase the profits of your business by analyzing marketing data and using your findings to decide on optimal prices for your product.

Work Management 138

Work Management Marketing Management Tips Lead Ranking 138

SalesIntel

JULY 25, 2023

In this blog, I want to stress the significance of starting with a clear, quantifiable definition of lead quality and how to score those leads effectively. Drawing from my experience, I’ll share some insights on establishing this foundation correctly and the impact it can have on your sales and marketing efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Only B2B

MARCH 23, 2023

However, B2B appointment setting requires a lot of time, effort, and resources, and it can be challenging to keep up with the demands of this task while also managing other business responsibilities. Setting appointments with potential clients is a critical step in the sales process.

Allocation 62

Allocation Work Management B2B Sales Cycle 62

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google or search on Audible!

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

BOP Design

NOVEMBER 14, 2023

Advanced functionality Gone are the days when a website’s only job was to tell visitors what your company does and then ask them to contact you. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

Salesforce Marketing Cloud

JANUARY 11, 2023

Never give up on yourself Paying it forward. From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin , I’ve had quite a career journey. I experienced a few mental breakdowns—one in high school and then in early adulthood, where I ended up in a hospital. Commit to the journey 3.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. In other words, your company has to pay for its content to appear in people’s feeds. This is how social platforms get ad revenue. Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Unbounce

NOVEMBER 18, 2021

“We just don’t have the time or the resources to do X, Y, and Z!”. For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.).

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. While named accounts from sales and your ideal customer profile (ICP) provide ample information to form your target account list, that list remains a fantasyland of possibilities.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. You want to reach the people who are most likely to be interested in your content, and ultimately to convert to paying clients. Get what you pay for with Paid Social Campaigns. Discuss pain points, share tools and tips, and offer more than the sales pitch.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing Strategy 126

Huptech Web

JANUARY 4, 2024

Pеrformancе markеting is known as onlinе markеting and advеrtising programs in which advеrtisеrs (businеssеs or individuals) pay markеting companies (publishеrs or platforms) whеn a specific action is complеtеd. If a campaign costs $2,000 and results in 100 salеs, thе CPS would be $20 per sale ($2,000 / 100). pеr click ($500 / 1,000).

Paid Content 52

Paid Content Cost Per Click Advertising Agencies Cost per Acquisition 52

Content Standard

JUNE 27, 2023

For most healthcare vendors, this means a shift in perspective in content marketing—learning to see content as a sophisticated and growing resource for customers who need your knowledge…a tool for building relationships by offering material support and market-specific insights.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Optinmonster

JANUARY 19, 2023

Content The best memberships have high-quality content and programming that supports the membership’s purpose. You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. Price point: High, medium, or low ticket?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. Providing customers and leads with consistent education and high-quality resources. Converting traffic to leads.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Valasys

APRIL 19, 2023

I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. In this blog post, we’ll explore 7 sales-qualified leads tactics you must know in 2023.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52