Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 43 Ivan Fortuna You are launched Contact Ivan Fortuna Score: 33.71 46 Gabor A.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Her #TwitterSmarter chat posts have gained 10 billion impressions since its launch. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SendX

MAY 31, 2021

Emails that a business usually sends are important business updates, coupons, sales, new product launches, newsletters, etc. I love reading books, fiction, nonfiction, anything works. But I can’t compromise on my reading, so I ordered the book I want to read from a friend’s online bookstore. So I always exceed my screen time.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign.

Social Media 100

Social Media Resources Media Web 2.0 100

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. A Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast and the author of six best-selling books, Jay Baer has been an influential marketer in the B2B space for over a decade.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The great thing about marketing is that you can test out new approaches before you launch a campaign. Check out this post on blog frequency. SaaS (software as a service) businesses may find it even more overwhelming.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Launch Marketing

MARCH 3, 2022

At Launch, we believe in giving back to the community that is a foundation for who we are. Launch will also make a $100 donation per employee to a local organization of their choosing. I admire this organization’s work of making the lives of children with cancer and their families easier through their free programs and resources.

Paid Search Agency 118

Paid Search Agency Communities Organic Leads Resources 118

SmartBug Media

NOVEMBER 24, 2021

Launching a new website in today's world can be challenging. Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. Using Inbound Marketing to Launch a New Website. Set up a pre-launch website. Remember to include a sign-up form.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Oktopost

DECEMBER 8, 2021

Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

nDash

DECEMBER 15, 2021

Huso , who was recently featured on the nDash blog. She is an internationally published, award-winning journalist and book author with more than two decades of experience in media. We’ve got some insights: Create a company blog. Creating a blog with expert content helps drive traffic to your website.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. Before we delve into various growth strategies, let’s review four merits of customer-centricity that apply to every strategy.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Only B2B

MARCH 6, 2023

But with so many tasks to manage and limited time and resources, many businesses struggle to keep up with the demands of lead generation and appointment setting. This can help ensure that appointments are booked with the right prospects and that sales efforts are more successful overall.

High Quality Lead 62

High Quality Lead Work Management Marketing Management Sales Qualified Leads 62

ClearVoice

AUGUST 16, 2023

Scaling personalization without the correct expertise and resources is a significant challenge. The time and resources required to manually customize content for a large customer base are not feasible for most businesses. In 2016, Snapchat launched Bitmoji with personalization top of mind.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ConvertKit

MAY 14, 2021

Book formatting and rights management through Amazon’s Kindle services can cause headaches. Translation: you won’t know who buys your books—and you won’t have any way of reaching them in the future to market your other offerings. You can launch faster. When you’re excited about launching an ebook, any delay is frustrating.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. Of course, search isn’t the only channel for acquiring customers (readers) for a blog. In the book Blue Ocean , W.

Training 212

Training Planning Work Management Marketing Management 212

Martech

SEPTEMBER 11, 2023

And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. Forty-six per cent of all code generated on the platform is leveraging the help of this new tool and Microsoft has plans to launch additional Copilots across its entire suite of offerings. Get MarTech! In your inbox.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Webbiquity

AUGUST 18, 2020

Functionality includes content / speaker / sponsor management, registration, an agenda builder, chat, interactive Q&A and polling, discussion groups, attendee networking, a virtual expo hall, a resource library where attendees can download content, and journey maps and reporting. Pricing: contact vendor. Pricing: $100/$360/$680 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Scoop.it

SEPTEMBER 28, 2022

Taking inspiration from a subreddit with the same name, he launched the Instagram account which features photos of interesting places. Instagram account to website and best-selling book. When you do this for them and curate content from various sources, you become a valuable resource. Image Source. Image Source. Image Source.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Guide your prospects to plenty of resources, like blog posts, industry reports, interactive tools, and forums, that let them progress through the buying process independently.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

JANUARY 16, 2023

For B2B companies, 2022 was one for the books—and, unfortunately, there’s no guarantee that 2023 will be any easier. Whether you have a detailed persona already or you’re just starting out, one of the best resources for building your buyer personas is your current customer base. Create Highly-Tailored Blogs for Each Persona.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

SocialPilot

DECEMBER 6, 2023

One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content. This man was networking to sell his book, and it worked!

Personalization 89

Personalization Brand Identity Branding Tips 89

ClearVoice

APRIL 27, 2022

Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Many people begin the marketing process after completing the book, but you should have your plan before you start.

Copyright 97

Copyright Business Amazon Distribution 97

Zoominfo

SEPTEMBER 25, 2019

The toolkits led to us booking five meetings, ultimately winning two new customers. For our next outbound campaign, we converted our guide to building a video distribution strategy into a printed book. Before you launch that campaign targeting 1,000 prospects, start with a trial run which targets only 100. We have it!”.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Varicent

MARCH 26, 2020

Stop every automated message Sales sequences/cadences Email blasts Nurture programs Scheduled blogs Scheduled social posts Rewrite everything (net-new content is better) Everything is changing fast Get into the headspace for 6-weeks or 12-weeks from now Write everything as if you’re in Italy You don’t have time – do it now. Who do we hire?

P2P 88

P2P Blast Campaigns Rules Top of Funnel 88

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Why Take an ABM Approach?

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Biznology

FEBRUARY 13, 2018

Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. If you know your new author or book is really going to blow up, you’d better sell a home or secure a line of credit. The RFP was for a year’s social media strategy consulting. It’s not for the faint of heart. You should, too.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Seismic

OCTOBER 24, 2023

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. Over the past year, they’ve had to do more with less resources, pivot quickly, and transform the way things are done within their organizations. Check out our recent blog post to learn more about this latest innovation!

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Type of content: Blogs. Type of content: Blog posts. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Published author of multiple business and HR books.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Dig deeper: How marketers on Amazon can still launch and grow brands. Resources for learning more about ecommerce.

eCommerce 86

eCommerce Trends Marketing AI Amazon 86

Sprout Social

FEBRUARY 11, 2021

Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback. The winner of this year’s Agency Campaign of the Year provides a masterclass in how to use data in real time to shift resources to optimize campaign performance.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Hubspot

JUNE 13, 2018

Shane Snow’s Marketing Plan for His Book Dream Team. A successful book launch is a prime example of data-driven content marketing. When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. Assess your organization’s need for resources.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Sprout Social

NOVEMBER 16, 2020

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. Their team has launched several large-scale initiatives since the outset of the pandemic.

Work Management 126

Work Management Marketing Management Advertising Agencies Paid Search Agency 126