Salesforce Marketing Cloud

OCTOBER 19, 2023

AI vs. human? The general consensus is that AI will create more jobs than it kills. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

FunnelEnvy

DECEMBER 26, 2023

There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Improving your conversion rate is a moving target. Where to start? It depends on your business, of course.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!)

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization.

Marketing AI 108

Marketing AI Allocation Top of Funnel Planning 108

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Sana Commerce

FEBRUARY 6, 2024

With a laser focus on practicality and results, MailChimp seamlessly integrates AI capabilities, facilitating the generation of data-driven product recommendations. The main aim is to use this integration to leverage ERP and web store data like order history and customer segments to increase returning orders and sales volume.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

SalesIntel

DECEMBER 26, 2023

Lead management stands at the intersection of two crucial innovations: Artificial Intelligence (AI) and Data Enrichment. The convergence of AI’s cognitive capabilities and the depth of enriched data starts a new chapter in lead management, promising unprecedented precision, personalization, and efficiency.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Accurate lead data is crucial for successful sales and marketing efforts. Automates data enrichment workflows for real-time updates.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

sagefrog

NOVEMBER 1, 2023

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). The Need for AI in a CRM Due to the dynamic nature of modern marketing, maintaining and managing customer relationships has become more complex than ever.

Marketing AI 52

Marketing AI Marketing Management Lead Ranking Lead Scoring 52

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Marketing AI 77

Marketing AI Lead Ranking Hubspot User-Generated Content 77

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Want it to completely rewrite an older blog post?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sage Marketing

OCTOBER 17, 2023

Marketing with HubSpot while Selling with Salesforce If your organization is already deeply rooted in Salesforce and your sales team is accustomed to its user experience, transitioning to a different system may pose challenges. User-friendly workflow creation for nurturing prospects and customers. Sales Enablement Native lead scoring.

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

Vision6

JANUARY 14, 2024

Welcome to the era of AI marketing- the missing link in your marketing strategies. AI has the potential to help your business revolutionise the way you connect with your audience. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Only B2B

OCTOBER 5, 2023

In this comprehensive blog, we will delve deep into the significant role ABM plays in modern marketing, explore the myriad benefits it delivers, and offer insights into its future evolution. By targeting high-value accounts, you can invest your resources more effectively and drive higher conversion rates.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking B2B Marketing 62

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What impact have marketing automation and AI had on email marketing? What impact have marketing automation and AI had on email marketing? What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. The leads’ information goes into your CRM then your sales team begins their sales process. For instance, if your software solution increases your customer’s sales by 400%, that’s value.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Optinmonster

APRIL 4, 2024

You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own. In fact, Constant Contact has pre-made templates set up for these workflows. It includes tools to create personalized customer journeys and sales funnels.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

TrustRadius Marketing

MAY 12, 2022

For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. A DXP can offer your team an abundance of valuable capabilities to improve your workflow and your customer experience management. Click Here to read “What is DXP?” A DXP is best for you if ….

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney. Oh, how naive we were.

Marketing AI 52

Marketing AI Paid Search Agency Lead Ranking Budget Programs 52

Conversica

MAY 14, 2020

While customer-to-CSM ratios vary by ARR and account size within industries, nearly every CS team is resource-constrained and struggles with a lack of capacity and time to more proactively assist their customers. Today, the risk of customer churn is heightened, and organizations are forced to deliver results with fewer resources.

Work Management 52

Work Management Marketing Management Acquisitions Digital Transformation 52

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Litmus

AUGUST 15, 2023

Improving email engagement rates with dynamic content Here’s our three-step process for implementing dynamic content into your email workflow. To not customize your messaging after you’ve collected all that data and segmented it is a total waste of time and resources. This blog was originally published June 2022 by Martyn Lee.

Content 87

Content Bundling Display Segmentation 87

Conversica

NOVEMBER 29, 2022

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel —from prospects to existing customers. In practice, lead nurturing can range from targeted email marketing and blog posts to product updates and news. Prospect and Current Customer Nurturing.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Sana Commerce

JULY 12, 2023

With the advent of AI tools and technology, more e-commerce managers are looking to streamline their workflows with OpenAI product descriptions. Though ChatGPT and generative AI may seem straight from the future, the truth is, B2B leaders have been using machine learning and AI tooling for more time than you might expect.

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

DealSignal

JANUARY 28, 2024

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. Addressing this, DealSignal employs a thorough data verification system that integrates AI and machine learning with a combination of automated and manual verification processes.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

TrustRadius Marketing

JULY 27, 2022

Professional developers can also benefit greatly from low-code tool’s rapid application development environments because it speeds up their workflow and makes the overall process easier. This means having the skills to research and find resources to figure out the formulas you need to create what you want. This can be frustrating.

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

Adobe Experience Cloud Blog

JULY 9, 2020

Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. Predict marketing, sales, and other performance.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Sana Commerce

JULY 25, 2023

From a technical standpoint, the e-commerce automation process involves several key components like: Integrated data system that allows the flow of data Specific triggers and conditioned events The predefined workflow executes a sequence of tasks, conditions, and decisions automatically. How does Sana Commerce Cloud use e-commerce automation?

Automation 52

Automation Allocation Marketing Automation Services Work Management 52

SocialPilot

JANUARY 31, 2024

This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. It helps you manage all your sales and customer relationships in one place. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

DAGMAR Marketing

JUNE 22, 2023

If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help you scale your business with just the click of a few buttons. Below are some of the coolest new AI innovations we recommend every business try out at least once. Try Murf.ai 15.

Marketing AI 52

Marketing AI Tools Business Paid Search Agency 52