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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

The creator economy has really changed everything. But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Who Are B2B Creators? B2B creators are experts in their fields.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. But what does this mean for us, the marketers and content creators?

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. Here’s a summary of our hot take on the latest and greatest topics surrounding AI and content marketing. Here’s the hot gossip.

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The Antidote to AI Taking Over SEO: Publish More Content?

Marketing Insider Group

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. How is THAT?

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

’ We wanted to see how AI, like ChatGPT-3.5, Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise. Google treats AI content like any other, focusing on quality and relevance. How Do You Define “AI Generated Content”? Initially, ChatGPT-3.5

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

But, as content creators, we can’t forget about the significance of human connection in our work. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. How Often Should You Blog? Google Says AI Generated Content Is Against Guidelines By Matt G.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Have you thought about using AI for small business marketing to make your life a little easier? In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. Here’s the scoop on AI for small business marketing. Here’s the scoop on AI for small business marketing.