Marketing Insider Group

JUNE 14, 2021

Whether you want to tell a powerful story, make people laugh, or show viewers you understand what they’re facing and have the tools to help, you can – with video. Choose the platform(s) that best align with your business goals, industry, market, and audience potential. Videos that tell your brand story. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. The process is simple.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Our best prospects generally start as non-paid subscribers. At Skyword, we’re investing in our brand purpose and brand story.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Parse.ly

SEPTEMBER 19, 2019

Thankfully, the barrier to entry is no higher than having a smartphone and something to say, along with a clear understanding that creating a high quality video doesn’t mean you need the best equipment or a trained on-screen personality to perform for you. . Leverage relationships, strategic ads, and free resources to maximize your budget.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Optinmonster

FEBRUARY 2, 2024

Building your own list is one of the best things you can do for your business. Create a CTA Post on Instagram 4. Use Instagram Stories How to Build an Email List For Free Using Your Existing Website 8. Here’s an example from Instagram , but you can do this with any social media platform.

Ad Building 77

Ad Building Paid Search Agency Social Media User-Generated Content 77

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Brandpoint

APRIL 13, 2023

Like all content marketing, offering quality content is the best thing you can do for driving your intended results. If you can’t tell the story of a new product or service in a minute or so, then you probably have something too complex to sell easily. I gotta do more of it. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Video content can be daunting to create, requiring more resources in production and editing. Instagram Video Tips. Instagram is increasingly reliant on video.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? Reels account for almost 20% of the time people spend on Instagram. In fact, on Instagram Reels have the highest reach of all media types on the platform. At the risk of stating the obvious: Short-form video is a big deal.

Buy 118

Buy Video Marketing Template Bandwidth 118

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. of marketers are more likely to use Instagram for influencer marketing Are you wondering which platform is the best for influencer marketing campaigns? billion times) #instagram (used 1.2 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. However, it can be difficult to do so when different channels have different best practices and requirements. [It] For proof in story form (see what we did there?),

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

JANUARY 15, 2024

Social Media Video Stats for Instagram 53. The time spent watching Instagram videos has increased 80% since 2017. A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform. Marketers also claim that Instagram stories have helped them to acquire 73% more customers.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. Get MarTech! In your inbox.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Go Beyond SEO

MARCH 13, 2024

Instagram is perfect for sharing visually appealing content such as product photos or short videos. By creating visually captivating content and utilizing platforms such as Instagram, we were able to showcase our innovative products and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

MARCH 21, 2022

How much time do you spend creating your Instagram posts? That’s where Instagram Guides come in. Guides are a collection of published posts featured on your Instagram profile. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Post Instagram Guides.

Examples 103

Examples Curation Communities Ideal Customer Profiles 103

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved?

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Heinz Marketing

MARCH 25, 2022

Instagram has been a long ignored social media platform for us as an organization. But we’ve been missing a huge opportunity in Instagram all this time—and that’s showcasing our employer brand. Real stories, not aspirations. That’s where Instagram came in for us. Instagram and Employer Brand.

Brand Identity 101

Brand Identity Branding Internet Marketing Linkedin 101

Sprout Social

MARCH 16, 2022

The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. People sharing your content is one of the best ways to organically reach new eyes in an algorithm-satisfying way.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Sprout Social

FEBRUARY 6, 2023

Features for brand collaboration: Instagram collab Paid partnerships in Reels Facebook Brand Collabs Manager Facebook Partnership messaging folder TikTok Duet Navigating feature overlap in different platforms Between the similarities and differences, it can be overwhelming to understand where to invest your time, energy and resources for your brand.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. When you’re already spread thin, every minute counts. Download the template 7.

Social Media 65

Social Media Template Work Management Marketing Management 65

SocialPilot

JANUARY 31, 2024

To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. Key Takeaways Best thing to learn from HubSpot influencer marketing case study: Align with industry experts online and offline to tap the wider audience related to your niche. both Shopify and their store owners benefited.

Case Study 90

Case Study Case Studies Work Management Studies 90

Buffer

MARCH 30, 2023

Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. A social media series is essentially a new take on the primary content you’re already creating for your TikTok and Instagram.

Social Media 100

Social Media Marketing AI Media Communities 100

Buffer

OCTOBER 29, 2021

Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched.

Small Business Marketing 104

Small Business Marketing Campaigns Business PR 104

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. He owns Jeffbullas.com—the go-to resource of over 25 million readers for actionable information about various topics, from social media marketing , content marketing, CRO, and SEO. Learning from the best is one thing.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Facebook Live vs. Reels vs. Stories: What’s the difference?

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Unbounce

APRIL 4, 2019

You’re hearing from others that you simply must be on Instagram. And what are your marketing resources ? Your Marketing Resources. Google Ads is reasonably easy to set up if your marketing resources are limited. Building landing pages from scratch can be a further drain on your resources. Your Marketing Resources.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Sprout Social

JANUARY 23, 2024

The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. The content they captured on the trip delivered 80,000 likes across Instagram and TikTok, like this video of someone putting their skincare eye patches on in the club. oliviadirienzooo ♬ RGF – Macky Zoo ? The Lion ?? hovering in frame.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Contently

JANUARY 13, 2023

The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Tapping into the knowledge of a third-party expert who offers advice and guidance can validate your messaging while allowing you to focus your internal content resources on key nuances. Collaborations.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Buffer

AUGUST 17, 2021

You get the best of Canva’s design features and the best of Buffer’s social publishing features in one place. Tips and resources for designing with Canva One of the best things about Canva is that it’s easy to pick up and use right away. This is the most compatible size across all social platforms.

Design 124

Design Content Social Media Custom Publishing 124

Sprout Social

JULY 19, 2022

Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

ClearVoice

APRIL 13, 2020

Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and develop a strong social strategy for Stories and Highlights. If you are still debating whether or not you should create a business Instagram profile, you should create one immediately.

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

Stevens & Tate

JULY 20, 2020

Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. Why Instagram? According to Forbes , 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76