Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Articles and posts about how to work effectively from home were big for about three weeks back in March, but people have figured that out now. And a (small) majority are still actively buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Self-guided demos and explainer videos work well for almost any type of software. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Sample review: “Super user friendly, works perfect and is very affordable! 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

FEBRUARY 24, 2017

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Following the Herd. Giving up Too Early.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

JANUARY 7, 2014

What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year. Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot.

Keywords 100

Keywords Research SEO Google 100

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? But It Works Nicely. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. SEO Keyword Guides and Tools. what is…?

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

JANUARY 28, 2013

Which tools work best outside the U.S.? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. SEO Tools and Reviews.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

FEBRUARY 16, 2023

By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. More Digital Content To choose the right partners, businesses seek to work with firms that are knowledgeable about their industries and can cater to their needs.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources. Analyst reports don’t.

Buy 296

Buy Cold Calling B2B Lead Scoring 296

Webbiquity

APRIL 7, 2020

That’s even more the case now when so many professionals are working from home, many for the first time. As she notes: The honeymoon phase of work from home has worn off for most people. Remote work requires us to re-think the meetings we took for granted. I transitioned to remote work five years ago.

Work Management 264

Work Management Marketing Management Burn Rate Word of Mouth 264

Webbiquity

FEBRUARY 17, 2022

Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. Web research can be helpful in finding inspiration, but don’t be a copycat. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. Do Your Research.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Think of the listicle as an upgraded version of the comparison post, and devote the same attention to detail and meticulous research to it.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements. Read reviews and case studies from similar businesses to see how the system has worked for them.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

NOVEMBER 8, 2022

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Product research can take a long time.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

SEPTEMBER 12, 2023

Concerns about turnover, recruiting in a tight labor market, “quiet quitting,” and the tension around remote work vs. returning to the office are driving the selection of topics when hiring event speakers, with the top five keynote topics all relating to employee engagement in some manner.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Webbiquity

MARCH 10, 2022

When working to establish a robust brand image for your B2B company, start with these questions: Why does your brand exist and why are you passionate about it? According to research, 60% of B2B customers are likely to make repeat purchases. The company posts content about how its customers can get the best deals on work van equipment.

Spending 325

Spending Branding Brand Identity Top of Funnel 325

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. Among the top factors driving growth in IT budgets are digital transformation and the need to replace or extend older technology platforms; the continuing shift to cloud-based services; and the need to support a hybrid work environment over the long term.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Webbiquity

MAY 9, 2023

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. How do you know your tactics are working?

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

NOVEMBER 4, 2021

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. The same research says these are some of the elements that make up a positive CX: Speed. Research shows that 78% of millennials are more likely to spend on a high-end experience than buy something material.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Ideally, you’ll want to start by conducting some market research to understand where your audience is coming from. And email marketing typically works better when supported by social media efforts.

Small Business Marketing 283

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 283

Webbiquity

OCTOBER 21, 2022

Keyword research and selecting the right keywords to embed in your content are crucial. It’s a good idea to link to the top or popular websites, including original research sources and widely read publications. Hiring a good SEO copywriter or working with an agency is a wise move if you don’t have that kind of resource in-house.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Webbiquity

JANUARY 21, 2020

Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Remote Working. Many small businesses now make extensive use of remote working technologies, including remote desktops and cloud storage. Image credit: Jimmy Chan from Pexels.

Small Business Marketing 270

Small Business Marketing Phishing Budget Programs Tips 270

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

JANUARY 18, 2024

So, do your research. Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. Without further ado, here are eight vital steps.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

SEPTEMBER 23, 2021

Businesses and celebrities—many of them being brands in their own right—have worked together for decade. Working with celebrities, whether local or global, can help achieve this. Working with celebrities, whether local or global, can help achieve this. Is it possible your business could benefit? Celebrated.

Business 259

Business API Marketing & Strategy Paid Search Agency 259

Webbiquity

JANUARY 14, 2021

According to the Pew Research Center , “In June 1995, 14% of the general public said they went online either from work, school or home. This has even been more evident with the recent shift to remote working. This has improved the personal aspects of working remotely while enhancing teamwork.

Marketing AI 262

Marketing AI Skype Work Management Business 262

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

JANUARY 11, 2022

Business customers also typically put a great deal of research and consideration into the purchases they make. Their purchases generally aren’t impulse buys; they are carefully researched and discussed by buying teams. Accessibility of key details like these can also encourage visitors to continue researching a business.

Design 268

Design Paid Search Agency Companies B2B 268

Webbiquity

AUGUST 3, 2021

Here are 15 more intriguing and actionable stats and facts pulled from that research. ” Apparently, the rest don’t understand how the Internet works. More than 40% of Internet users access social media for work purposes. General Internet Use Statistics. A third of Internet users worldwide (42% in the U.S.)

Social Media 170

Social Media Spyware Wikipedia Correlation 170

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. Your furnace stops working. You get sick.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Inspiration Tom: What inspired you to work on this particular set of problems? My primary goal was to create an ultimate solution that automates as much manual work as possible.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Summaries of industry research reports are most valuable when the results are fresh. Image credit: Andrea Piacquadio on Pexels.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Webbiquity

JUNE 1, 2021

What worked yesterday might not work today. Work on your email delivery: Sending an irresistible offer at the optimal time should do the magic on your subscribers, right? Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. Here’s what works in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362