ViewPoint

DECEMBER 17, 2013

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. Members can block messages from a vendor if they wish.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. And we’ve seen some vendors who claim their compliant, but are in fact just running their solution on a compliant cloud platform.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Let’s look at those stages, using the four step structure of the Raab Guide to ABM Vendors. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. This contrasts with many intent-based advertising vendors, who serve ads to qualified audiences but don't tell clients exactly whom they’re reaching. That's possible but I haven’t done the research to confirm it.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. If anything, I’m even more impressed.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. The system can also create Facebook landing pages and track visitors to them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. and key activities (Web site visits, topics researched) and scores at both company and individual levels. and key activities (Web site visits, topics researched) and scores at both company and individual levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Pricing: contact vendor. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. Salesforce.com' Here were some themes I extracted from his talk: 1/1/1 Philanthropy.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

The ROI Guy

SEPTEMBER 10, 2015

There is a decided Value Gap between the approach buyers want you to have, and what most B2B vendors are delivering. Featured value experts include: John Foster (salesforce.com), David Breaugh (SAP), Cheik Daddah and Scott Sendel (Oracle), Michael Mitterer (IBM), Doug May (Splunk), and Jack Keen (Author / ROI Institute).

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Is it easy for the vendors to implement? Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# How useful is this?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

AUGUST 21, 2009

If you read that list quickly, it sounds pretty much like every other marketing automation vendor. Both sets of vendors generally do a decent job with asset management, Web analytics and other reporting, although only the consumer-oriented systems tend to offer serious support for planning, workflow and detailed financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Webbiquity

FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

WebMarketCentral

JUNE 4, 2006

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. Here are several more examples of software vendors who don't offer (Heaven forbid!)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. CMOs complete 57% of their research before contacting agencies. From On-premise to SaaS offerings.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 10, 2018

Technology changes: Even five years ago, not having a mobile-friendly website wasn’t that big of a problem for most B2B vendors. Keyword Research Tools for SEO and SEM. Among the most popular general keyword research tools are Wordtracker , HitTail , and KWFinder. As markets mature, websites need to evolve.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

The ROI Guy

NOVEMBER 29, 2017

Executives require financial justification in order to gain consensus and win approval for a purchase, however most vendors struggle to help these executives make a compelling case for change. This according to research of 312 executive participants from Corporate Visions.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Hubspot

JUNE 24, 2010

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. Many economists believe that we are in the midst of an economic recovery, but one that is more similar to a wiggly line than a nice, smooth upward trending trajectory.

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Kapost

JANUARY 6, 2017

When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. Many companies do a one-time data enrichment job, try a few vendors, get bad data, and quit. Test the inbound enrichment match rate against your vendor. The highest match rates I’ve found are from Clearbit.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Webbiquity

SEPTEMBER 13, 2022

Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. In the SaaS business model, vendors offer digital products or content to subscribers, typically on a monthly basis. Contributed post.

Lead Ranking 52

Lead Ranking Business Cross-Selling Sales Cycle 52

ClickZ

MARCH 19, 2020

His passion is online data and how it can shape industries, policies, research and innovation. Our flagship product, Brandwatch Consumer Research , can help companies begin to understand what people are saying about them. Brandwatch Consumer Research is a power tool. It’s reviews on e-commerce websites.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

The ROI Guy

OCTOBER 7, 2010

Didn’t we see this in the research in year over year declines in IT spending as a percentage of revenue? For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Webbiquity

JULY 19, 2010

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge. .&# technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Rev

NOVEMBER 20, 2018

Whether your company is researching a cure for a disease, trying to improve education, or developing ways to make the world a cleaner or safer place, there are businesses who can help your company do it better, faster, and cheaper. Sales methodology vendors believe improved sales training will make a big difference.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

AUGUST 18, 2010

Of course, if you’re a vendor offering a cool new technology, the stakes are higher. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120