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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Call tracking vendors expect users to use a CRM.

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The 14 Best Marketing Automation Tools

Webbiquity

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Pricing: contact vendor. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce.

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7 Ways To Become A Leading-Edge Marketer

Hubspot

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. to get the value across to the broad SMB market. Register to win an iPad: SMB Routes to Market Survey. Are you an SMB IT or Marketing buyer?

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. Many companies do a one-time data enrichment job, try a few vendors, get bad data, and quit. Test the inbound enrichment match rate against your vendor. The highest match rates I’ve found are from Clearbit.

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B2B Marketing ROI

Online Marketing Institute

For example, when I go to research a lead’s company, I expect to find a brief overview of what the company is selling on the homepage. When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo! and the IP’s DNS settings.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. SMB and Distribution.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. SMB and Distribution.