Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Consumer Goods.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. It starts with content ideation, where AI algorithms can analyze data and trends to generate topic ideas that align with the target audience’s interests.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Type: Worksheet.

Social Media 118

Social Media Training Course Resources 118

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Shape trends. Color trends. Should you leverage email marketing design trends? Minimalism. Rounded corners. Collage/overlap.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

Launch Marketing

SEPTEMBER 30, 2020

There are numerous technology tools available that will help streamline your content efforts and maximize productivity. Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. Research and Discovery Tools. Content Creation Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? With so many tools and data out, there it can be overwhelming. Types of Market Research. Gathering and analyzing data. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. 1) CircleCount.

Google 154

Google Tools Best Practices Planning 154

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Marketing Insider Group

JANUARY 21, 2022

Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media 318

Social Media Organization Media B2B 318

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? Social selling is growing more useful than ever, especially for remote sales teams.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Today, listening tools are more intuitive, making insights more accessible. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

Keywords 99

Keywords Template Analysis Barriers 99

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. This is a trend we have been seeing at HubSpot. The world is numb to generic social media broadcasts.

Social Media 94

Social Media Hubspot Trends Media 94

Webbiquity

MARCH 28, 2023

Look at this anagram solving tool from UnscrambleX. Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research. This will ensure you only create content that has a purpose and that you don’t waste your resources.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Let’s look at some stats from Brightedge Research. Image: Brightedge Research. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Image: CMI.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. Now we’ve created an influencer discovery platform that saves time, finance, and human resources.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. Transparency can be as simple as offering an online product comparison tool.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. There will be a confluence of data and dynamic creative.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Marketing Insider Group

JUNE 14, 2021

Whether you want to tell a powerful story, make people laugh, or show viewers you understand what they’re facing and have the tools to help, you can – with video. Make sure you have the right resources to produce quality videos for your business. One hundred eighty-seven million people use Twitter daily. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. But what exactly are sales enablement or sales enablement tools?

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Trends 104

Trends Ethics Planning Transparency 104

Sharpspring

JULY 22, 2022

People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry. SharpSpring offers a social media management tool that lets you schedule updates across multiple social media channels: Monitoring your stats.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Mari provides powerful advice on Facebook marketing that covers news, trends, and strategic methods.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 97

Twitter Communities Network Marketing Tips 97

SmartBrief - Marketing

JUNE 7, 2023

In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. In this article, we’ll draw on experiences creating content for brands like Google, Coinbase, Twitter, Amazon, Microsoft and many more and isolate the common threads that lead to engaging readable content.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Scoop.it

SEPTEMBER 30, 2022

It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. Source: Google Trends. Another helpful tool for your WordPress blog is Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122