B2B Marketing Traction

OCTOBER 21, 2011

Whitepapers were seen as successful online marketing tactics for technology and research companies. Cite Research – a great whitepaper has credible sources and statistics to back up its position. ” It happened a few years ago. The buzz caught hold and all of a sudden a whitepaper on your website was the “new black.”

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

APRIL 21, 2015

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. Peppard’s research found that 70% of CIOs are a particular Myers-Briggs type, ISTJ. Here’s what you need to know to market successfully to CIOs.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

JULY 2, 2014

It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. According to research, they should be longer! I recently curated an article on the perfect blog post by Kevan Lee of Buffer.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 4, 2014

So before you unknowingly buy the SEO snake oil from a less-than reputable provider, do some research. Research what information your audiences want and need and create and provide content around that. It also recognizes the buzz your site pages get on social media. Find out how to build a great-performing site.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MARCH 27, 2012

If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. You can also observe which blog topics that get the most attention – adding to your market research and intelligence. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 16, 2011

Go with the facts – do some analysis and research. Marketing campaigns can fail big time, and you will never get down that hill to the finish line. Don’t go with gut feel. No more should you say, “ We think this is the way to go, let’s try it!

B2B Marketing 100

B2B Marketing Planning B2B Analysis 100

B2B Marketing Traction

MARCH 8, 2013

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. Do your research. The result is that opportunities are lost, and sometimes valuable data and history. There’s a lot going on in social media and on websites. So, online marketers, slow down.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

JUNE 21, 2012

An outsider’s marketing perspective – research shows that the outsider viewpoint is often more creative than insiders. Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. (

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

APRIL 2, 2012

My blog posts take about an hour to research, write and publish. Note that I did not include research in the 30 minute minimum estimate. That’s because if you use some of the ideas I mention below, the actual production of each of your blog posts may not require research beforehand!

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

JUNE 19, 2012

So go to market, do it right, and don’t go slow – or get slowed down by having to step back and plan, research, or re-develop after the fact. If you need help launching your new product, contact Jennifer Beever at New Incite today. Yes, we can help you, even if it’s only three weeks before you launch.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

JANUARY 31, 2012

Market Research on Pinterest. Crowdsourcing is on the minds of marketing research experts. Pinterest would seem to lend itself to market research, especially since the adoption rate of Pinterest has been pretty fast.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

JUNE 12, 2012

I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! But the research is real, and the way people buy has changed dramatically. Search is one of the most widely used and influential sources on the purchase journey. ThinkInsights with Google.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JANUARY 5, 2012

Sure secondary market research is great, but nothing beats primary research – monitoring what your customers say, do (and think?) Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

MAY 24, 2012

Lehrer says that research on brain activity proves this wrong. We think our brains are not active at these times, but in fact research shows that brain activity increases when we relax. Blue is a relaxing color; and studies show that creative activity in the brain increases when people see blue. Anyone can increase their creativity.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

MAY 19, 2015

Marketing research firm Marketing Sherpa ( acquired in 2006 by MECLABS, a research institute dedicated to discovering how people make choices ) posted an interesting case study on its website about a European software company that got great results after implementing content marketing. Yet there is proof that content marketing works.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 7, 2014

Sales and marketing must work together, analyze data and research the sales cycle, and master the art of providing the right materials and information at the right time. In B2B marketing there no longer can be a hand-off of leads from marketing to sales. A lot more is going on for a much longer time period.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 31, 2014

No, but I know how to find them through research and creative brainstorming. ” — p. 40, Malcolm Gladwell, Outliers. Do I have answers? Do I have all the answers? If you want fresh, new marketing ideas for your old or new business, contact New Incite today.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

OCTOBER 12, 2012

Research shows that between the stimulus and purchase, on average buyers will consult 10.4 Just research Google’s latest algorithm change, code named Penguin , to validate this. This is a relatively new step in a buyer’s buying process, which used to involved 1.) a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 5, 2014

But, as I was researching the topic, I looked at a survey. But it’s important to remember that marketing systems and tools don’t ensure success. It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog.

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

SEPTEMBER 15, 2010

That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals. With the Back Office Social Media Support service, we do the behind the scenes research, consulting and content creation and provide it to you for approval.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 23, 2015

Mobile site builder utilities may be a faster, cost-effective fix, but buyer beware – do your research. I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. Program a custom version of the site.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

MARCH 18, 2013

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Survey your stakeholders.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MARCH 19, 2010

Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” Find out the best day and time to email by trial and error or by primary research. Clients usually don’t want to see us late Friday afternoon.

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

DECEMBER 10, 2014

It’s what gets them to spend time researching the options. Whatever you call it, it’s what keeps your customer up at night. It’s what gets them on the Internet searching for solutions. In the end it’s what gets them to part with their valuable money and buy your product or service.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 26, 2012

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever.

Video Marketing 100

Video Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

SEPTEMBER 27, 2011

It’s a great guideline for authentic, well-researched and well-written whitepapers. I recommend that if you are going to call a piece of content a whitepaper, follow Michael Stelzner’s whitepaper format. I’ve used it for my content and my clients.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

APRIL 15, 2013

I found some helpful blog posts when researching this issue: How To Display Posts By “Others” On Your Facebook Page by Frithjof Petscheleit, Tweet4OK- provides easy-to-watch video. This very “lack of control” with the way it worked before may have been one of the many things preventing businesses from using Facebook.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

MAY 24, 2013

Research has shown that buyers like it when a company makes their information available on social media. From a marketing standpoint, this seemed impressive at first, but as time has gone on and social media has been adopted by more and more marketers, the quantity and repetition of messages has become overwhelming for many buyers.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JUNE 4, 2012

While researching this topic I found a great tool at notificationcontrol.com. For the most part, I have set my preferences to receive as few emails as possible from my social networks. I choose instead to visit each social network on a regular basis and check for activity and messages.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

MAY 25, 2012

Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. It’s new; it involves technology; there are a lot of moving parts; and it changes constantly. How can you be productive as you start your social media marketing program?

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

OCTOBER 16, 2012

Do they research products and services they want to buy on social media? Attainable. Marketers need to ask if it is possible to attain results from social media marketing. Again, are your audiences on social media? Do they engage there? Are your measurable goals achievable?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100