Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Zoominfo

FEBRUARY 3, 2023

There isn’t one guaranteed way to win your next customer. But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. The average email open rate across industries is about 21%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. Your inbox should be more than a drop zone for flyers. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter.

Email Marketing 131

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 131

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? The answer is simple: conduct a content gap analysis. That means developing fresh, relevant, and engaging content your audience will love.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content. This dynamic approach to content creation sends a strong signal to search engines and online users that your business is active and engaged.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation technology empowers you to be more strategic and deliver enhanced value by leveraging tailored workflows and personalized messages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? The Essence of Retargeting At its core, retargeting hinges on the principle of keeping your brand front and center in the minds of potential customers who have already shown an interest in what you offer. What Is Google Ads Retargeting?

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. Understanding Conversion Rates Conversion rate refers to the percentage of website visitors who complete a desired action out of the total number of visitors.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The approach helps your business establish credibility and trust, leading to long-term value and engagement.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Unbounce

JULY 20, 2021

Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action. The visitors involved in an exit rate took a journey through your website. The visitors who contribute to a bounce rate didn’t go on that trip in the first place. How can I understand my bounce rate?

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? In some industries, conversion rates are as low as 1-2%.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. What Is Organic Lead Generation? Benefits of Organic Lead Generation.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. Recent studies have shown that personalized experiences can lead to a 20% increase in sales. In a hurry? No worries!

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Mailmunch

JULY 13, 2021

Popups are a great way to convert your website visitors into leads. But it can also annoy your visitors and seriously hurt your website’s reputation with search engines. . About 20-70% of website visitors will provide their contact details when good popups are used. Opt-in Popup. Exit Intent Popup.

Opt-out 107

Opt-out Click Rate Opt-in Trigger Marketing 107

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Stevens & Tate

APRIL 15, 2023

But when a customer trusts your brand, they become more receptive. However, some strategies can prove more effective than others. Typically, marketers should focus on creating an image that resonates with their prospective customers. Regardless of your choice, focus on quality and relevance to ensure maximum impact.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Televerde

DECEMBER 1, 2020

Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. Average landing page conversion rates are only 2% to 5%, which means up to 98% of people who visit your website aren’t going to convert.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting.

Conversion 113

Conversion Tagging Click Rate Display 113

Conductor

SEPTEMBER 16, 2021

For companies that rely on these ads to generate brand awareness and sales, the phasing out of cookies will have drastic consequences, leaving the future of targeted digital advertising uncertain. Organic marketing is achieved by creating relevant content that gets you found on search engines and ultimately drives traffic to your website.

Organization 108

Organization Paid Search Agency Lead Scoring Lead Ranking 108

seo.co

APRIL 19, 2023

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. All sales and marketing strategies need to start with sound principles, and any competent agency knows this.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Optinmonster

FEBRUARY 2, 2023

Higher conversion rates mean more sales, revenue, and profit. Conversion rate is the number of people taking a desired action divided by the total number of visitors who could possibly take that action. In other words, out of all the people who see your eCommerce site, how many of them are converting?

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93