Buzz Marketing for Technology

OCTOBER 19, 2011

Then start commenting at least daily on the stories that are most relevant to your solution. Over the course of a year, this is comparable to having hundreds of relevant, contextual ads out there for your brand, at a fraction of the cost of traditional PR!

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 10, 2009

So the question quickly becomes how can you take all this data (or at least the data that is relevant to you – lets say all your customers behavioral data) and make sense of it all? To cut through the clutter, make relevant associations, and transform raw information into true knowledge!

Stats 100

Stats Tagging Studies Relevance 100

Buzz Marketing for Technology

JANUARY 23, 2013

A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans’ interests. Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metrics.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 10, 2009

So the question quickly becomes how can you take all this data (or at least the data that is relevant to you – lets say all your customers behavioral data) and make sense of it all? To cut through the clutter, make relevant associations, and transform raw information into true knowledge! Tweet This! Share this on Facebook.

Digg 100

Digg CMO Stats Tagging 100

Buzz Marketing for Technology

DECEMBER 19, 2012

And if that competitive experience provides more relevant, personalized content and a pertinent offer, the customer may never come back — despite previous loyalty to the brand. E-business owners have about seven seconds to capture the attention of an online visitor and engage their interest.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

These were the three broadest terms that applied to the most relevant conversations about energy. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

APRIL 21, 2010

Better yet are you more or less involved in those conversations and what share of voice do you have around the conversations that are most relevant to your brand. Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

MARCH 16, 2010

But its worth it if that question is so relevant to your brand. If you think hard enough you can come up with a list of situations where someone might say: Replace Competitor, Upgrade Competitor, Remove Competitor, or New X System which would correlate to a potential conversation where a sale that is relevant to your brand is happening.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

By not limiting the response to a specific type, not only are you losing relevancy, but you are opening a can of worms for a hashtag hijacking. Figure out what you are going to focus on and then consistently leverage those across numerous campaigns. Avoid open-ended questions. Be realistic.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

MAY 7, 2013

Social listening technologies like Radian6, Hootsuite (or whatever your favorite is) will allow you to chime in at most relevant times with potential buyers, middle of funnel prospects or even existing customers – keeping you top of mind at all times! Social media allows you to educate potential buyers with new ideas.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

APRIL 4, 2013

All of these allow increasingly relevant interactions to follow a consumer across apps and the mobile web, all while waiting for the right moment. Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third party data, contextual data like location, and universal sign-in profiles.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

JULY 21, 2008

Information is only relevant, and therefore needed, if it is used to make a decision. The questions. There are three primary elements of information which answer the questions: What is needed? ? When is it required ? ? timeliness. How is it required? ? The three principles of managing information.

Forecasting 100

Forecasting Paper Practices Relevance 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans’ interests. Test: The various methods listed above to determine which ones actually have a positive impact on conversion rates. Poor Text and Visuals. Overly long, humdrum copy will fail to capture fans’ attention. Preconceived Notions.

Facebook 100

Facebook Ideal Customer Profiles Branding Brand Identity 100

Buzz Marketing for Technology

JUNE 27, 2008

I really like the relevance of keyword searches on Social Bookmarking sites. If I see an relevant entry Ill either read it right away or file it on del.icio.us While Im a longtime fan of del.icio.us , Im really growing to like citeULike , the "Academic del.icio.us" of Social Bookmarking. Blog searches are topical as well.

RSS 100

RSS Buzz Aggregators Blogger 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

The story of Billy Beane and his Oakland Athletics inspires me to follow my heart instead of my head as I track my target consumer across digital platforms to deliver timely and relevant marketing messages.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

MAY 15, 2013

Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

JUNE 27, 2008

supports interaction, usability and relevance in online learning. More from user. and Your Own Learning and Development. - 21 min - Jun 18, 2007. Stephen Downes. www.downes.ca. ( ). Rate: How Web 2.0 Download video - iPod/PSP |. Embed video. Download is starting. Save file to your computer.

Web 2.0 100

Web 2.0 Click Rate Video Marketing Google 100

Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. And when applying some personalization to the mix, can also help keep your green friends very, very loyal.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

MAY 7, 2009

When you are highly relevant and deeply resonate with your customer base you can thrive in tough economic times. By the way, the emotional side gets messy – and most of us are incredibly busy and don’t feel like we have the time for this – which is why only 8% of marketers have shopped with their consumers lately.

Case Studies 100

Case Studies Case Study Segmentation Tagging 100

Buzz Marketing for Technology

JULY 11, 2008

Bookmark this post: For those who appreciate the hive mind : If you use Google Reader and Firefox and are interested in the most relevant articles of the day, check out AideRss , a GreaseMonkey script that uses PostRank to score, filter and track performance of any RSS feed. AideRSS Firefox / GoogleReader extension + Thematic PostRank.

RSS 100

RSS Blogger Google Trends 100

Buzz Marketing for Technology

JANUARY 14, 2010

One that delivers content that is topical, interesting and relevant. So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever.

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Buzz Marketing for Technology

DECEMBER 21, 2012

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience. That’s right, real time.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Find a list of relevant quotes. Just succinct and relevant. Write a Quote Post The basic premise is pretty simple--you're going to use the quote as a springboard to posting, essentially a writing prompt to explore further thinking. If you're doing this with a class, then find quotes related to the theme or topic of the class. 

Web 2.0 100

Web 2.0 Wiki Class Thought Leadership 100

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content).

Branding 100

Branding Brand Identity Mobile Advertising Click Rate 100

Buzz Marketing for Technology

DECEMBER 9, 2008

While this revolving door of marketing is alarming – the way to “break free of this relevancy crisis is to absolutely be accountable for the one and only metric that counts to a business and that’s growth [in sales].” (see A whopping 64% of survey respondents say that the global marketing head has served for less than three years.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

MAY 11, 2009

Right now strategy is about projects going on in 2009 to stay relevant! When you visualize your strategic plans visualize your plans in 3 boxes: Box 1 - Managing the Present Box 2 - Forgetting the Past Box 3 - Creating the Future Most organizations over focus on Box 1! And strategy is really about Box 2 and Box 3.

Thought Leadership 100

Thought Leadership Planning Work Management Tagging 100

Buzz Marketing for Technology

JANUARY 26, 2009

Prune your brand every 6 months and be sure to have a clear objective (see last post on Becoming a Thought Leader ) 5 Tests for your Personal Brand Is your brand objective still relevant? Do you need to rearticulate it? Is your brand a growth or value brand? Should you shift direction? Is your brand wide or narrow?

Positioning 100

Positioning Personalization Branding Brand Identity 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

What you think customers want or how you think they should interact with your site just isn’t relevant because they will engage with you online exactly the way they want. Online, everyone’s opinion matters—no matter how unexpected or seemingly bizarre an opinion might be.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JANUARY 26, 2010

If you look at the share of mobile search that the Google app has it is minuscule compared to their share of the browser based search market.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 18, 2010

Which media sources are relevant to your goals? On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Share relevant information often. If the content shared is relevant and useful, the power users name tends to show up a lot when others in the organization are looking for information in the Connectbeam application. Or even the occasional email pointing to the bookmark. Share information with a vengeance.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day. Billy Ray Cyrus – tapped into a whole group of country music fans.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

JULY 16, 2008

The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Buzz Marketing for Technology

OCTOBER 30, 2008

times per minute for 43 minutes – to make it more relevant to end users – making it more branded content. There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it. The Apprentice integrated campaign mentioned Kodak 4.4

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

What does work is a smarter and more nuanced approach to listening to their customers’ explicit actions and using those actions to become more relevant to each individual customer. Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

JUNE 5, 2013

Once created, these profiles provide better, more relevant customer engagement. This personalized approach can be as simple (one or two collected insights) or as complex (mathematical algorithms that dynamically adjust and predict displayed content) as your specific campaigns require.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

When an individual has information in hand, there may be a strong tendency to overvalue its importance or its potential relevance to various projects and to overestimate the costs associated with its absence from the personal information collection. Measuring relevance judgments. Eisenberg 1988 ; Janes 1991 ). Book selection.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100