B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR. B2B Case Study: Barriers & Lessons.

Social Media 40

Social Media Twitter Research Media 40

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Gaining links to your site from others is a huge ranking factor for SEO, as explained in a study by Backlinko : Distributing press releases can help you land coverage on huge publications. Enter: The press release.

Press 100

Press Distribution PR Public Relations 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Webbiquity

JULY 7, 2020

” A recent study from the National Bureau of Economic Research “found that workers over age 40 are only about half as likely to get a job offer as younger workers if employers know their age.” Dweck, who has spent years researching the concept of mindset and how it influences behavior. The Challenge.

Amazon 53

Amazon PR Ethics Fulfillment 53

Sword and the Script | B2B

APRIL 19, 2022

Consider the following statistics from that Muck Rack survey : 77% or journalists say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. A good way to kick it off is to go in on a co-marketing initiative – a study or webinar for example. Image credit: Unsplash and respective study.

PR 69

PR Twitter Brand Identity Branding 69

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. A recent study by Return Path analyzed more than 27B email opens between May 2016 and April 2017, revealing more than 55% of emails were opened on a mobile device. Public Relations.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. A recent study by Return Path analyzed more than 27 billion email opens between May 2016 and April 2017. Research reveals that 47% of users open an email based on the subject line.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Industry benchmarks are only useful for bathroom reading. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Such a cool site!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Altitude Marketing

OCTOBER 23, 2018

Other statistics are all over the map. Here are a few ways: Conduct primary research. If you want outside professionals to help guide, research, craft and codify this for you, figure $10,000-$20,000 as a safe budget range for branding. Public Relations Manager – will handle pitches, placements and press releases.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing. Case in point?

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

flux.la

FEBRUARY 1, 2020

Helps You Earn Trust and Credibility Every internet user begins their research for information on a search engine. A study has shown that RankBrain outperformed Google’s own engineers by 10% in identifying the best page for a given keyword, proving that RankBrain really works and is here to stay. Getting Started with Keyword Research.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to To develop quality content that offers value to other industry professionals, it must be: Well-researched with accurate information. Case Studies. Use accurate statistics and research. What is Link Building? Interviews.

Link Building 362

Link Building Top of Funnel Ad Building Lead Ranking 362

Marketing Insider Group

JANUARY 18, 2022

Marketers have been studying it for decades. He had spent years in sales, advertising, marketing, and public relations firms posing as a new employee and getting trained by various companies on the ways they convince their customers to make decisions. Here are some easy ways to do it: Use statistics and facts in your content.

Top of Funnel 349

Top of Funnel Peer-to-peer Buyer Personas Content 349

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. philsimonsystems Interesting post, Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Zoominfo

SEPTEMBER 17, 2018

It focuses on content marketing, brand journalism, public relations, the media, and advertising. Tom Webster is an insightful and pithy researcher and raconteur. The BeanCast is a weekly roundtable podcast, featuring notables from the marketing, advertising, interactive and public relations community. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Sword and the Script | B2B

OCTOBER 10, 2023

Below are three statistics that stood out. Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution. McKinsey, Omdia); and 26% said mainstream news publications. Comment: These points are about B2B content relevancy.

B2B 86

B2B PR Dwell Trust Marketing 86

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

seo.co

JANUARY 26, 2022

According to a Stanford University study , people remember stories more than facts. In the study, just five percent of people were able to recall statistics after listening to a short speech. These can be done in any number of formats, including written case studies, videos, audio interviews, or even graphics.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Golden Spiral

DECEMBER 3, 2021

Pew Research reports seven out of every ten people access Facebook on a regular basis. Dive into research around your buyer’s needs. On the other hand, if you have that deep and empathetic understanding of your buyers, add to your buyer profile with social media-specific research. Research Process. What would you add?

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Let’s take a closer look at public relations and content marketing and discover how public relations support marketing efforts today.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. According to a study by McKinsey, 68% want prices published online without negotiation. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Scoop.it

APRIL 25, 2023

According to WSI , 93% of PR experts believe that influencer marketing is an essential public relations tool. Zendesk also incorporates customer success stories and case studies into PR materials to demonstrate the value of its products and services. Using influencers is also another way to promote your content through PR.

PR 85

PR Marketing & Strategy Marketing Strategy Paid Search Agency 85

Biznology

APRIL 18, 2013

Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. Newsmakers are seeking to fill the news void by delivering it directly to the public arena, bypassing the media, the Pew study said.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. No stack of case studies or conference road trips will do it, either.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The statistical similarity shocks me. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. Management. Psychology. Communications. Journalism.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

KoMarketing Associates

JUNE 6, 2017

A study from MSLgroup found that when employees share company news, they have a 561 percent higher reach rate on average than simply sharing from the official corporate platforms. George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. Promote Company Happenings.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Pay attention to your statistics with regard to calls to actions. Your blog works exactly the same way.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! Being relevant to customers isn’t about just using their first name in an email.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117