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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. Marketing-Related Tasks.

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The 4 Keys to a Successful Public Relations Strategy

Navigate the Channel

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Qualitative research clarifies quantitative findings. can rarely be answered with quantitative data.

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How Content Marketing and Public Relations Go Hand-in-Hand?

Outgrow

How Content Marketing and Public Relations Go Hand-in-Hand? In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Why Content Marketing and Public Relations Go Together? Original Research. Otherwise, it will go bad.

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

But among these channels, an important strategy is public relations. Let’s take a look at some recent research: Lattice Engines and CSO Insights report that sixty-eight percent of business are not getting enough quality leads through their lead generation efforts and blame their marketing people for it.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”