Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: The top two findings above are getting the most attention.

Marketing Management 80

Marketing Management Vendors Studies Top of Funnel 80

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 278

Stats Advertising Agencies Paid Search Agency Work Management 278

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. About the Study. The firm size of Technology and Software (T&S) firms that participated in the study are broken out by 2020 revenue as shown in Figure 1. See Figure 3.)

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Public approval agreed with them. Launching with Co-branding with Research. The secret is out.

Research 118

Research Co-Registration Branding Brand Identity 118

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. Thorough research, references, and detailed proposals aid in finding the right PR agency. Request case studies, references, and detailed proposals before making a decision.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Convince & Convert

JUNE 26, 2014

Is there anything that surprises you about this study? Social Media Research cision prnews public relations social media social media advertising social media research social media usage' Share in the comments below!

PR 152

PR Social Media Studies Media 152

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. The percentage of change is notable too. Consider the following: 1.

Social Media 82

Social Media B2B Marketing Social Marketing Emarketing 82

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

KoMarketing Associates

APRIL 7, 2021

Along the way we’ll explain the research that prompted these recommendations. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas. Uses data and research to support claims (52%). Is research-based (40%). Case studies: 46% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sword and the Script | B2B

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago. Is it directly COVID related? The trend has been more of everything in B2B.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Content4Demand

MARCH 14, 2019

Rather than spending budget on paid advertising with nowhere to drive prospects, Meg relied on public relations as a key strategy to build credibility and promote thought leaders while she rebuilt the content library. The post SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix appeared first on Content4Demand.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. This has caused many firms to rethink their business models and the services they offer.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

SmartBrief - Marketing

AUGUST 23, 2023

Before you make your appearance on a radio show or podcast, make sure you’ve done your research — not just for your story, but also for the radio or podcast you’re to be on. With a background in radio broadcasting and advertising, he shifted to public relations in 2018.

PR 52

PR Public Relations Broadcasting Case Study 52

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. But there are three other significant benefits that we shouldn’t overlooked.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration. Content and database marketing have emerged as indispensable tools in the modern marketing landscape.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Zoominfo

MARCH 9, 2021

pricing page, case studies). After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. The contest spurred several food banks across the US to create public relations campaigns and they encouraged residents in their areas to vote to increase their chances of winning.

Case Study 122

Case Study Case Studies Social Media Studies 122

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Champion Communications

FEBRUARY 12, 2021

Let me introduce myself properly , my name is Alex, and I am Champion ’s first Public Relations Apprentice. I can learn from the best while completing practical work , study and grow my knowledge and skill set for that work whilst earn ing a wage. I grew up in the South West of England.

PR 139

PR Public Relations Fulfillment Opinions 139

Vidyard

SEPTEMBER 22, 2021

The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal. The study also found: Nearly half of sales pros leverage custom-recorded video in their sales process.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The research focused primarily on the expanding role of e-commerce in B2B buying. in that quarter.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. Another Sprout study found that 53% of people feel more connected to brands that share their values.

Lead Scoring 124

Lead Scoring Lead Ranking Effectiveness Branding 124

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Two of the best PR tools you can leverage are customer testimonials and case studies. If you’re lacking in testimonials and case studies, step one is to start gathering them.

PR 140

PR Marketing & Strategy Practices Business 140

Sword and the Script | B2B

NOVEMBER 17, 2020

That hasn’t been true in my own experience, and I don’t think the research supports such a conclusion. That’s where content marketing – when performed according to research-driven best practices – flips things around. And that’s the better point: content marketing and public relations need each other. I don’t agree.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hubspot

AUGUST 29, 2019

Institute for Public Relations. IPR is a nonprofit organization that conducts and publishes in-depth research on the factors impacting the public relations and corporate communications fields. Committed to sharing "the science beneath the art of public relations™," IPR helps PR pros stay ahead of the curve.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

B2B Marketing Directions

JANUARY 29, 2022

Many marketers are trying to answer these questions, but it's not as easy as the current hype and a multitude of research studies suggest. The findings of these studies are - on the surface at least - exceptionally compelling. Consider, for example, a small sample of the findings from a few of the more recent studies.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98