The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Today, it’s popular to use AI to generate content. It’s worth the time to learn.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Predictive analytics often relies on human interaction to help query data, identify trends and test assumptions, though it can also use machine learning in certain circumstances,” according to Tableau from Salesforce.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion Internet users in the world. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Typically, a social media user engages with an average of 6.7 Typically, a social media user engages with an average of 6.7 Let’s get started!

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts. Give context to users on why certain content matters to them.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts. Give context to users on why certain content matters to them.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

SalesIntel

APRIL 19, 2024

This ensures users can access accurate and up-to-date information for more effective outreach. Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Identifies key decision-makers using firmographic and technographic filters.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

This ensures users can access accurate and up-to-date information for more effective outreach. Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Identifies key decision-makers using firmographic and technographic filters.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 79

Examples ROI Planning Work Management 79

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. He emphasized on leveraging data from buyers’ journeys to serve users with hyper-personalized pieces of content.

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

FEBRUARY 20, 2023

You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. They are the outcome of a lead generating engine that generates random leads that might not actually be interested in your product because it doesn’t apply precise criteria to segment and pre-qualify leads.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Convince & Convert

MARCH 19, 2018

I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and revenue? Each audience is unique, with its own set of interests, demographic segments, and preferences. Create value for the user instead of another sales pitch in their news feed.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Sana Commerce

MARCH 7, 2023

You can segment your audience, pinpoint their different likes and dislikes, and target their needs, which may differ from other products you sell. A lot of marketing resources are also spent on lead generation and attracting new customers, but it’s equally important to focus on retention by keeping your existing customer base happy.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. As a B2B company, generating leads is crucial to your success. To maximize your sales pipeline and increase revenue, it’s important to have effective strategies in place for generating and nurturing SQLs.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Mailmunch

MARCH 2, 2021

Welcome emails generate 320% more revenue as compared to other promotional emails. A new trend in sending out welcome emails is a series of emails sent out when a prospect gets onboard. This allows the user to choose the frequency of emails sent out and what sort of messages they want. Make segmentation easier.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

Engagio

NOVEMBER 14, 2023

2022 also saw another trend emerge: the promotion of data and account intelligence from a supportive role to become the bedrock upon which ABM platforms are evaluated and chosen. In this advanced setup, the user’s role evolves to defining the objectives and constraints, much like setting the destination and speed on an autopilot system.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech Advisor

OCTOBER 31, 2019

Email is perhaps the best medium for B2B organizations to generate leads and drive conversions. of all emails either don’t reach the user’s inbox or get trapped in the spam folder. Entice the user to open the email by creating a sense of urgency. Learn More: 2019 Email and Mobile Benchmark Highlights and Trends.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

6sense

DECEMBER 9, 2021

Their efforts often deliver poor user experiences. Latané shared an example of one such recent campaign, emphasizing how its customer experience-centric approach was a critical element in generating big results for the company. These companies face serious challenges: They spend 98% of their budgets to attract anonymous web traffic.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. Facebook alone generates over 2.5 We could predict and bank on the trends better.

Social Media 52

Social Media Media Curation Demographics 52

Valasys

JUNE 12, 2019

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Digilant

AUGUST 10, 2023

It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

OCTOBER 21, 2019

McKinley Marketing Partners’ attested to this fact in their 2018 Marketing Hiring Trends Report. With thousands of emails vying for a user’s attention, email marketers are expected to work on the following aspects of email marketing: Effectively promote company offerings through email. Knowledge of Compliances.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Marketers should also look through their content database to figure out the trends that are being followed by their leads and customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

accelerate agency

FEBRUARY 17, 2023

It covers all the tactics you’ll use to make your product stand out from the competition, convert customers into paying users, and keep them engaged throughout the customer journey. Two other key metrics are lead generation and conversion rates. You could group them randomly to measure general appeal, or by a particular demographic.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

It covers all the tactics you’ll use to make your product stand out from the competition, convert customers into paying users, and keep them engaged throughout the customer journey. Two other key metrics are lead generation and conversion rates. You could group them randomly to measure general appeal, or by a particular demographic.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

It covers all the tactics you’ll use to make your product stand out from the competition, convert customers into paying users, and keep them engaged throughout the customer journey. Two other key metrics are lead generation and conversion rates. You could group them randomly to measure general appeal, or by a particular demographic.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Outbrain

AUGUST 21, 2019

When it comes to B2B lead generation, trust is the name of the game. Let’s get back to the drawing board with practical, actionable advice for how to generate B2B leads. Here are 21 ways you can boost your B2B lead generation efforts: 1) Website & Landing Page Optimization. Sounds complex? 2) Paid Advertising.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. She advises businesses how to use paid media to generate more conversions and sales.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Valasys

SEPTEMBER 10, 2019

Besides, Word of Mouth Marketing (WOMM) is also inexpensive & hence, is highly rewarding in terms of revenue generation & optimization. Segmenting the market based on products or services is easier than ever, using the algorithms leveraging artificial Intelligence (AI) & machine learning (ML).

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Google also found that mobile generates 160% more incremental visits compared to desktop or tablet. SMX East 2017, Day 1. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Unbounce

AUGUST 6, 2021

Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Instead, focus your questions on the user experience. This is where the full user experience of a competitor product can help you optimize your offering. ” But so much opportunity is lost from this approach!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144