SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

APRIL 19, 2022

There are no promotions allowed; it’s all about exchanging ideas and experiences. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Here are 10 noteworthy observations from the study.

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. The amount of research they conduct, the resources they use, and the pace of that research vary significantly from buyer to buyer.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. Customers can access this valuable resource from the comfort of their homes, making it a convenient and accessible solution.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Marketing Insider Group

DECEMBER 18, 2023

This means you must adapt your marketing campaigns around the products that they promote. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot.

Marketing Strategy 218

Marketing Strategy Marketing & Strategy Work Management Product 218

Convince & Convert

SEPTEMBER 9, 2014

For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products.

Promotion 141

Promotion Case Study Case Studies PR 141

Optinmonster

NOVEMBER 27, 2020

Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. Why Create a Promotional Popup in Squarespace. Let’s begin.

Promotion 92

Promotion Trigger Marketing Template Intent 92

Marketing Insider Group

MAY 27, 2024

In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications. Learn From Your Data Gather objective data on your performance and study that data religiously. What is the true value of written content in modern marketing ?

Content 254

Content Paid Search Agency Marketing & Strategy Link Building 254

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. Companies can add further to the case study’s credibility by adding several direct quotes.

Case Study 52

Case Study Case Studies Studies Work Management 52

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Retention and promotion rates of ERG members compared to non-ERG colleagues.

Resources 62

Resources Ad brokers Paid Search Agency Work Management 62

Vision Edge Marketing

SEPTEMBER 12, 2023

Their study found evidence of significant performance benefits related to strategic planning effectiveness. Insight from the SWOT analysis enables you to adjust your strategies and allocate resources accordingly. We concur with their conclusion that “simply having a plan is not enough. Have We Fully Assessed Opportunities and Risks?

Planning 225

Planning SWOT Allocation Contingency Planning 225

Contently

APRIL 11, 2019

Larger companies with more resources can hire different people to take on each of those tasks. As someone gets promoted, daily duties become less about tasks and more about managing people responsible for those tasks. The post Study: What 1,400 Job Posts Teach Us About Content Marketing Hires appeared first on Contently.

Studies 168

Studies Work Management Planning Content Marketing 168

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convince & Convert

MAY 16, 2024

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. In the 18-page study, researchers polled 1,335 SMBs in Australia, Canada, the UK, and the US.

Small Business Marketing 137

Small Business Marketing Allocation Research Planning 137

OutboundView

JANUARY 19, 2024

Diversification Beyond New Client Acquisition While most SDR teams are primarily focused on acquiring new clients (‘new logos’), they can also be effectively utilized in areas like upselling to existing customers and supporting the marketing team in content distribution and event promotion. Our cost to do this is $12,000/month.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications. Final Thoughts.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. If a strategy isn’t hitting the mark, AI swiftly adjusts, redirecting your resources to avenues with the most potential.

Marketing AI 262

Marketing AI Distribution Content Marketing Content 262

Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Image credits: Unsplash and respective studies. Friday: 13%.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. For example, a business may use different email tools to promote its products and provide customer service. Yes, “customers” and “purchasers” are the same people. 6X higher transactional rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. Product marketing involves bringing products to market and then promoting and selling them to consumers. In a nutshell, content marketing is more educational than promotional.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Webbiquity

MARCH 28, 2023

Since they are the lesser-known entity, they have cleverly targeted a more high-volume query and used it to promote themselves. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Grow your social proof with case studies. Their case studies are searchable by industry and business size. Quick Takeaways.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Marketing Insider Group

MARCH 18, 2021

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Marketing professionals must invest time and resources in social media to uncover posting patterns that can help you determine future posts and plans. Revisit Your Plan.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

Buffer

JUNE 8, 2022

Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. We have been using Buffer for a number of years and it's been an invaluable resource to our social media strategy and how we communicate with our customers.

Case Study 75

Case Study Case Studies Social Media Planning 75

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. Gone are the days when SEO was important just for the SERP. What is social media SEO?

Social Media 158

Social Media SEO Cost Per Click Media 158

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Promoted posts are booming. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Very few companies are decreasing their hiring due to efficiency gains.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Trade Press Services

MAY 28, 2024

If not, companies risk wasted resources or a tarnished brand image. Also known as antitrust laws, these regulations promote fair competition and prevent unfair business practices that could harm consumers or smaller, local businesses. Fair Competition Laws.

Ethics 91

Ethics Marketing AI Advertising Agencies Brand Identity 91

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. The right PR agency can be a powerful asset for a building product executive, while the wrong choice can lead to wasted resources and lost opportunities.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Martech

DECEMBER 21, 2023

Encourage your teams to study and question the plan. Instead of directly promoting a product, you must show ways your audience can be more effective, efficient and more intelligent around their current practices. It lays a foundation of trust and positions the company as a go-to resource. Or, do you have ads?

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 105