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3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce Marketing Cloud

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Without surplus financial resources, risk can increase.

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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

The authors set out to understand “whether or not” startups “allocate scarce resources to conduct systematic marketing.” ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].”

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Self-guided training resources eliminate this problem by allowing you to consume content, take tests, and earn certifications at your own pace during moments you feel ready to learn.

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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. Bureau of Labor Statistics ).

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The Promotion Gap for Women: Yes, It Still Exists

Zoominfo

Although some companies do well elevating women to leadership positions—particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. labor statistics.

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Why Case Studies are a Necessity for B2B

KoMarketing Associates

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase. Establish Credibility.