B2B Marketing Traction

APRIL 26, 2013

According to the article: “Information is tightly held, often because of a lack of trust, competition for promotions or resources, and the silo mentality. According to a Harte-Hanks survey of 300 North American companies, 42% reported that IT owned the CRM system, 31% sales and only 9% marketing.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

SEPTEMBER 15, 2010

At New Incite we call this our Back Office Social Media Support service ( shameless self-promotion plug #1 ). We also offer a turnkey solution, Social Media Total Outsource ( shameless self-promotion plug #2 ). You update profiles, approve and edit blog entries and message your followers. Transparent.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 24, 2013

Instead of promoting your solution with cool ads, catchy phrases and “push” marketing (marketing that is pushed upon prospects), educate prospects about your solution and attract (“pull”) them to your solution. Selling on price, for example with a cost-plus pricing approach, is not as profitable.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JANUARY 3, 2013

On the other hand, if someone is abusing LinkedIn direct messages to promote something – delete it (and report it as spam if you are so inclined). These are like emails, but from people you have pre-approved! LinkedIn direct messages are often inquiries about business or jobs, so don’t ignore them.

Linkedin 100

Linkedin CAN-SPAM Email Marketing Marketing Report 100

B2B Marketing Traction

MARCH 27, 2013

In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. But now, due to the socialization of buying and marketing, it’s more difficult to control your brand. When you let go, others will share your brand.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

DECEMBER 30, 2013

Maybe stage a stunt or promotion that can be easily shared online? Will you post regular and varied Tweets during the first day – the first week – of your launch? Will you arrange for bloggers in your industry to write about your launch?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

APRIL 23, 2012

They don’t have a special offer or promotion. .” I believe this is true when it comes to tradeshows. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They are not launching a new product or service. Trade shows are hard!

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

B2B Marketing Traction

APRIL 1, 2015

So, before you hit “SEND” on your next promotional email, put yourself in the shoes of the recipients – the readers of your email – and ask the following questions: 1. They don’t view it with the eyes of a recipient, who has to make a quick decision – read or delete? Can our readers easily tell who we are?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 12, 2010

B2B marketing tactics in the mature stage include customer loyalty programs, promotions and incentives, finding new distribution channels, continuing marketing via social networks and email. These strategies could lead to another product lifecycle. At what stage is your product or service?

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

JANUARY 5, 2012

Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online. Understanding, recommending (and sometimes using) technology is a must.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

NOVEMBER 27, 2013

I am a stickler for referencing source information, and I have noted that often the author of a survey is a supplier who benefits by promoting the survey results! The following are key factors in making sure your inbound marketing leads are of high quality. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Ranking Lead Scoring Sales Qualified Leads 100

B2B Marketing Traction

FEBRUARY 6, 2012

There’s a reason the federal law (the CAN SPAM Act) requires the sender’s physical address on all promotional emails. Your website does not display your physical business address. It’s because people have been scammed and defrauded online by phishers and spammers, and they don’t want to be victims.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

NOVEMBER 24, 2014

whom you want to promote. You can also just Retweet others’ tweets to your followers. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) The Retweet below was done using the Hootsuite dashboard, and their Pro version allows you to add a comment.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

AUGUST 11, 2011

Be careful about reducing prices as a promotional effort to increase sales. According to Daniel Feiman, Strategic Planning/Financial Consultant and Managing Director of the consulting firm Build it Backwards , a great book on this topic is Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

OCTOBER 15, 2010

Shameless self-promotion moment – I am a consultant certified in administering the QuadStrat analysis program to businesses.). Many businesses have felt they get more open feedback through this online tool as it does provide anonymity to the participants.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MARCH 26, 2010

A while back Chris Brogan advocated a 12 to 1 ration of tweets to add value for others versus self-promoting tweets. Selfishness. Come up with your own ratio that allows you to be credible, reliable, intimate but still accomplish your B2B marketing and sales goals without alienating the B2B prospects you’ve worked so hard to get.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend.

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

OCTOBER 20, 2010

In a blog post long ago, Chris recommended a ratio of 12:1 for helpful, outward-focused tweets to self-promotional tweets. The users of these tools often send an auto message that “suggests” that you visit their web site. I also recently saw a comment by Kneale Mann, author of the YouIntegrate blog , that impressed me.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. For example, individuals remodeling a room in their home or creating a wish list for their vacation wardrobe can easily click and pin without worrying.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 10, 2010

The panel was moderated by Patricia Glaza, CEO of Clean Technology and Sustainable Industries Organization , a cross industry community based in Michigan that promotes clean technology development. Lewis’ keynote presentation and related materials are available on his web site.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

NOVEMBER 23, 2010

For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. They need to pull buyers to them rather than push their marketing at them. Transparency is On the Rise. They want transparency.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JULY 8, 2015

She believes my posts are now being included in a category known as ‘Promotions’ and are not included in the daily/weekly group broadcasts. They seemed to be a waste of time because they were full of self-promotional spammers hawking products, services and events. I asked my assistant to look into this.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JULY 20, 2016

Or, is their content designed to game search engine results and promote themselves as a speaker? This kind of content will tend to be longer blog posts with interesting case studies and stories about the consultant’s actual experiences.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100